Exam 1: Business Now: Change Is the Only Constant
Exam 1: Business Now: Change Is the Only Constant190 Questions
Exam 2: Economics: the Framework of Business194 Questions
Exam 3: The World Marketplace: Business Without Borders204 Questions
Exam 4: Business Ethics Social Responsibility: Doing Well by Doing Good201 Questions
Exam 5: Business Communication: Creating Delivering Messages That Matter195 Questions
Exam 6: Business Formation: Choosing the Form That Fits198 Questions
Exam 7: Small Business Entrepreneurship: Economic Rocket Fuel195 Questions
Exam 8: Accounting: Decision Making by the Numbers198 Questions
Exam 9: Finance: Acquiring Using Funds to Maximize Value200 Questions
Exam 10: Securities Markets: Trading Financial Resources196 Questions
Exam 11: Marketing: Building Profitable Customer Connections191 Questions
Exam 12: Product and Promotion: Creating and Communicating Value204 Questions
Exam 13: Distribution and Pricing: Right Product, Right Person, Right Place, Right Price198 Questions
Exam 14: Management, Motivation, and Leadership: Bringing Business to Life198 Questions
Exam 15: HRM: Building a Top Quality Workforce197 Questions
Exam 16: Managing Information Technology: Finding New Ways to Learn and Link200 Questions
Exam 17: Om: Putting It All Together Endnotes198 Questions
Exam 18: Appendix Studentinstructor Review Cards75 Questions
Exam 19: Online Appendix72 Questions
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Before sales of its iPad 1 reached its peak, Apple launched the iPad 2, which took sales from the iPad 1 but also beat competitors' products. This move helped Apple maintain its standing as a leadingedge company in tablet PCs and demonstrates the importance of _____ as a competitive advantage.
(Multiple Choice)
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(37)
Too much taxation, an overuse of regulation, and limited choices in the broader business environment are likely to result in:
(Multiple Choice)
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(36)
Nonprofits are businesslike establishments, although their primary goal is not to make a profit.
(True/False)
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(36)
Nonprofit organizations only focus on health, human services, and religion.
(True/False)
4.9/5
(40)
Children's Campground is a summer program for schoolaged children. It advertises that there is one counselor for every four children and that several other highlytrained professionals are on staff. Its advertisements indicate that Children's Campground relies heavily on _____ to provide its services.
(Multiple Choice)
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(32)
The stock market, housing foreclosures, and unemployment rates are all part of an organization's _____ environment.
(Multiple Choice)
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The production era is recognized for creating satisfied customers who act as advocates for business.
(True/False)
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Dan, the founder of Four Muddy Paws, discovered that dog owners were willing to spend extra money on unique, healthy treats for their pets. The company immediately launched a selection of organic, flavored dog bones. The company also changes flavors and adds new flavors well before its competitors do. Four Muddy Paws uses the concept of _____ to maintain its competitive lead.
(Multiple Choice)
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(49)
The ethical meltdowns at major corporations such as Enron can increase the cost of doing business for everyone involved.
(True/False)
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(44)
Entrepreneurship is the resource that appears to be the most important determinant of economic growth.
(True/False)
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Demographic factors that affect business include population size and density, as well as specific traits such as age, gender, race, education, and income.
(True/False)
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(36)
Demographics refers to the measurable characteristics of a population including traits such as age, education, and income level.
(True/False)
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Lisa is a marketing consultant who is trying to help a regional company design an advertising campaign that will appeal to the local population. Her report should take into account _____ factors such as the age, income, and ethnic composition of the area's population.
(Multiple Choice)
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(50)
Highprofile ethical meltdowns such as Enron have forced the Federal government to pass legislation demanding transparent financial management and more accountability from senior executives.
(True/False)
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(36)
Entrepreneurs are individuals willing to take the risk of owning and operating a business
(True/False)
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(35)
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