Question 1

Authenticity can be described as

Accepted Answer

A)  Always sounding enthusiastic 
B)  The tone a brand or company has when using social media 
C)  Telling the truth in a personable and genuine manner 
D)  A way for a brand to lose credibility 
E)  An important element of interruption marketing 
A)  Always sounding enthusiastic 
B)  The tone a brand or company has when using social media 
C)  Telling the truth in a personable and genuine manner 
D)  A way for a brand to lose credibility 
E)  An important element of interruption marketing C

Question 2

Which of the following is not part of an active engagement strategy?

Accepted Answer

A)  Creating social media profiles. 
B)  Connecting with key influencers. 
C)  Starting conversations with others. 
D)  Broadcasting messages. 
E)  Creating and sharing content. 
A)  Creating social media profiles. 
B)  Connecting with key influencers. 
C)  Starting conversations with others. 
D)  Broadcasting messages. 
E)  Creating and sharing content. D

Question 3

How much people trust you is less important than the overall number of fans and followers you have.

Accepted Answer

A) True 
 B)False  False

Question 4

The passive engagement strategy focuses on

Accepted Answer

A)  Collecting and sharing content. 
B)  Engaging with your audience. 
C)  Creating content. 
D)  Listening. 
E)  Setting up social media profiles. 
A)  Collecting and sharing content. 
B)  Engaging with your audience. 
C)  Creating content. 
D)  Listening. 
E)  Setting up social media profiles.

Question 5

What are the three steps a social media marketer should take when taking responsibility for a mistake?

Accepted Answer

1.Acknowledge the situation and take res

Question 6

Which of the following is not considered one of the rules of engagement?

Accepted Answer

A)  Having a personality 
B)  Being nice 
C)  Staying on topic 
D)  Using social media channels as intended 
E)  Entertaining your audience 
A)  Having a personality 
B)  Being nice 
C)  Staying on topic 
D)  Using social media channels as intended 
E)  Entertaining your audience

Question 7

Most people use social media because they are looking for discounts and deals.

Accepted Answer

A) True 
 B)False

Question 8

Being honest is one way for a company to build credibility.

Accepted Answer

A) True 
 B)False

Question 9

Why is it important to understand the rules of engagement in social media?

Accepted Answer

A)  It helps avoid potentially costly mistakes 
B)  It identifies what social media channels to avoid. 
C)  It shows how to grow your social media followers. 
D)  It makes it easier to engage in interruption marketing. 
E)  It reduces information costs. 
A)  It helps avoid potentially costly mistakes 
B)  It identifies what social media channels to avoid. 
C)  It shows how to grow your social media followers. 
D)  It makes it easier to engage in interruption marketing. 
E)  It reduces information costs.

Question 10

According to the social media rules of engagement,which of the following is not recommended?

Accepted Answer

A)  Sending an untargeted message on Twitter as a tweet 
B)  Providing context when trying to connect with someone 
C)  Sticking to a marketing message regardless of the social channel 
D)  Talking about music tastes on Facebook 
E)  Not deleting less than positive comments or reviews on your social profiles 
A)  Sending an untargeted message on Twitter as a tweet 
B)  Providing context when trying to connect with someone 
C)  Sticking to a marketing message regardless of the social channel 
D)  Talking about music tastes on Facebook 
E)  Not deleting less than positive comments or reviews on your social profiles

Question 11

Why are the rules of engagement important for social media marketers?

Accepted Answer

They serve as a guide to help

Question 12

Which of the following statements is false?

Accepted Answer

A)  Being credible helps build a brand's trustworthiness. 
B)  Providing an audience with helpful information is one definition of being resourceful. 
C)  Putting a human face to a brand is one way to develop authenticity and build trust. 
D)  Steering the conversation and message is one example of a company being participatory in social media. 
E)  Successful permission marketing is about giving the audience something of value. 
A)  Being credible helps build a brand's trustworthiness. 
B)  Providing an audience with helpful information is one definition of being resourceful. 
C)  Putting a human face to a brand is one way to develop authenticity and build trust. 
D)  Steering the conversation and message is one example of a company being participatory in social media. 
E)  Successful permission marketing is about giving the audience something of value.

Question 13

Which of the following is not an example of permission marketing?

Accepted Answer

A)  Signing up for an email newsletter. 
B)  Becoming a fan of a Facebook business page. 
C)  An online ad viewed on a mobile phone. 
D)  Subscribing to a company's YouTube account. 
E)  Responding to someone on Twitter . 
A)  Signing up for an email newsletter. 
B)  Becoming a fan of a Facebook business page. 
C)  An online ad viewed on a mobile phone. 
D)  Subscribing to a company's YouTube account. 
E)  Responding to someone on Twitter .

Question 14

Which of Walmart's social media strategies was considered successful?

Accepted Answer

A)  Its Facebook page 
B)  The Wal-Marting Across America blog 
C)  The Hub 
D)  The Eleven Moms blog 
E)  Its MySpace page 
A)  Its Facebook page 
B)  The Wal-Marting Across America blog 
C)  The Hub 
D)  The Eleven Moms blog 
E)  Its MySpace page

Question 15

According to the text,traditional advertising has no value to consumers.

Accepted Answer

A) True 
 B)False

Question 16

Why is it important to be conservative when dealing with potentially unethical situations?

Accepted Answer

A)  Not being conservative could have legal ramifications. 
B)  Potentially detrimental actions can have long term effects. 
C)  Dealing with the aftermath can be time consuming and distracting. 
D)  It can get a social media marketer fired. 
E)  Some software tools are illegal. 
A)  Not being conservative could have legal ramifications. 
B)  Potentially detrimental actions can have long term effects. 
C)  Dealing with the aftermath can be time consuming and distracting. 
D)  It can get a social media marketer fired. 
E)  Some software tools are illegal.

Question 17

Pepsi shifted from interruption to permission marketing because it felt that was the best way to reach its primary target and keep that audience involved with the brand.

Accepted Answer

A) True 
 B)False

Question 18

Why is communicating with citizens from countries other than the U.S.important for a social media marketer?

Accepted Answer

A)  Social media is international,with adoption and usage on the rise in many countries. 
B)  The U.S.has a large international population that uses social media. 
C)  Globalization means that the world is smaller. 
D)  Social media in the U.S.is declining when compared to usage in other countries 
E)  Most social media sites are not country specific,so it is important to be inclusive. 
A)  Social media is international,with adoption and usage on the rise in many countries. 
B)  The U.S.has a large international population that uses social media. 
C)  Globalization means that the world is smaller. 
D)  Social media in the U.S.is declining when compared to usage in other countries 
E)  Most social media sites are not country specific,so it is important to be inclusive.

Question 19

When first engaging in social media,it is important to listen first before creating content.

Accepted Answer

A) True 
 B)False

Question 20

Social media marketing ethics involve all of the following except:

Accepted Answer

A)  Be active in addressing customer complaints 
B)  Employ information gathering software on social profiles 
C)  Tell the truth 
D)  Taking responsibility for one's actions 
E)  Show respect for your audience 
A)  Be active in addressing customer complaints 
B)  Employ information gathering software on social profiles 
C)  Tell the truth 
D)  Taking responsibility for one's actions 
E)  Show respect for your audience

Authenticity can be described as

Which of the following is not part of an active engagement strategy?

How much people trust you is less important than the overall number of fans and followers you have.

The passive engagement strategy focuses on

What are the three steps a social media marketer should take when taking responsibility for a mistake?

Which of the following is not considered one of the rules of engagement?

Most people use social media because they are looking for discounts and deals.

Being honest is one way for a company to build credibility.

Why is it important to understand the rules of engagement in social media?

According to the social media rules of engagement,which of the following is not recommended?

Why are the rules of engagement important for social media marketers?

Which of the following statements is false?

Which of the following is not an example of permission marketing?

Which of Walmart's social media strategies was considered successful?

According to the text,traditional advertising has no value to consumers.

Why is it important to be conservative when dealing with potentially unethical situations?

Pepsi shifted from interruption to permission marketing because it felt that was the best way to reach its primary target and keep that audience involved with the brand.

Why is communicating with citizens from countries other than the U.S.important for a social media marketer?

When first engaging in social media,it is important to listen first before creating content.

Social media marketing ethics involve all of the following except:

Why Social Media?

Goals and Strategies

Identifying Target Audiences

Publishing Blogs

Publishing Podcasts and Webinars

Publishing Articles,White Papers and E-Books

Sharing Videos

Sharing Photos and Images

Social Networks

Microblogging

Discussion Boards,Social News and Q&A Sites

Mobile Computing and Location Marketing

Social Media Monitoring

Social Media Marketing Plan

Filters

Exam 4: Rules of Engagement for Social Media

Authenticity can be described as

Which of the following is not part of an active engagement strategy?

How much people trust you is less important than the overall number of fans and followers you have.

The passive engagement strategy focuses on

What are the three steps a social media marketer should take when taking responsibility for a mistake?

Which of the following is not considered one of the rules of engagement?

Most people use social media because they are looking for discounts and deals.

Being honest is one way for a company to build credibility.

Why is it important to understand the rules of engagement in social media?

According to the social media rules of engagement,which of the following is not recommended?

Why are the rules of engagement important for social media marketers?

Which of the following statements is false?

Which of the following is not an example of permission marketing?

Which of Walmart's social media strategies was considered successful?

According to the text,traditional advertising has no value to consumers.

Why is it important to be conservative when dealing with potentially unethical situations?

Pepsi shifted from interruption to permission marketing because it felt that was the best way to reach its primary target and keep that audience involved with the brand.

Why is communicating with citizens from countries other than the U.S.important for a social media marketer?

When first engaging in social media,it is important to listen first before creating content.

Social media marketing ethics involve all of the following except:

Why Social Media?

Goals and Strategies

Identifying Target Audiences

Publishing Blogs

Publishing Podcasts and Webinars

Publishing Articles,White Papers and E-Books

Sharing Videos

Sharing Photos and Images

Social Networks

Microblogging

Discussion Boards,Social News and Q&A Sites

Mobile Computing and Location Marketing

Social Media Monitoring

Social Media Marketing Plan

Filters