Question 1

The term "No Follow" means that an article has been penalized by search engines and is omitted from search engine results.

Accepted Answer

A) True 
 B)False  False

Question 2

A professional white paper typically requires research,writing,editing,and review.

Accepted Answer

A) True 
 B)False  True

Question 3

Why should a white paper include visual aids,short paragraphs and informative titles?

Accepted Answer

A)  Many readers choose white papers based on how they look. 
B)  To ensure it is easy for readers to scan. 
C)  Readers like to see text in big blocks. 
D)  Because it is usually not printed. 
E)  A catchy title can help snare a reader. 
A)  Many readers choose white papers based on how they look. 
B)  To ensure it is easy for readers to scan. 
C)  Readers like to see text in big blocks. 
D)  Because it is usually not printed. 
E)  A catchy title can help snare a reader. B

Question 4

An article differs from a blog in what way?

Accepted Answer

A)  There is more keyword research needed for a blog post. 
B)  An article is longer and goes into more detail. 
C)  Articles have a more prominent sales message. 
D)  They are the same,only a blog post is posted only on your own website. 
E)  A blog cannot be formatted as a PDF. 
A)  There is more keyword research needed for a blog post. 
B)  An article is longer and goes into more detail. 
C)  Articles have a more prominent sales message. 
D)  They are the same,only a blog post is posted only on your own website. 
E)  A blog cannot be formatted as a PDF.

Question 5

What is the first step when publishing and distributing an article as part of a marketing strategy?

Accepted Answer

A)  Hire a writer. 
B)  Identify a catchy title. 
C)  Find industry experts to interview. 
D)  Determine what font and layout to use. 
E)  Identify the content that will interest the target audience. 
A)  Hire a writer. 
B)  Identify a catchy title. 
C)  Find industry experts to interview. 
D)  Determine what font and layout to use. 
E)  Identify the content that will interest the target audience.

Question 6

What content is important to include in a white paper?

Accepted Answer

A)  All the technical details of a product or technology. 
B)  Industry specific acronyms and marketing phrases. 
C)  Information on a product's functionality and its benefits. 
D)  Visual aids in the form of charts and graphs. 
E)  A strong sales message. 
A)  All the technical details of a product or technology. 
B)  Industry specific acronyms and marketing phrases. 
C)  Information on a product's functionality and its benefits. 
D)  Visual aids in the form of charts and graphs. 
E)  A strong sales message.

Question 7

Identify the 9 steps to writing white papers.

Accepted Answer

1.Assess needs
2.Plan
3.Acquir

Question 8

How does an e-book differ from a white paper?

Accepted Answer

A)  An e-book is written in a lighter tone. 
B)  An e-book is longer than a white paper. 
C)  White papers focus on the technical aspects of a product. 
D)  E-books require a prominent call to action. 
E)  White papers are always distributed in PDF format. 
A)  An e-book is written in a lighter tone. 
B)  An e-book is longer than a white paper. 
C)  White papers focus on the technical aspects of a product. 
D)  E-books require a prominent call to action. 
E)  White papers are always distributed in PDF format.

Question 9

What is an article directory?

Accepted Answer

A)  A website where users submit articles for syndication. 
B)  A search engine for articles. 
C)  The steps required to prepare and write an article. 
D)  An online publication that accepts user-submitted articles. 
E)  An important element of a marketing strategy. 
A)  A website where users submit articles for syndication. 
B)  A search engine for articles. 
C)  The steps required to prepare and write an article. 
D)  An online publication that accepts user-submitted articles. 
E)  An important element of a marketing strategy.

Question 10

The primary goal for creating white papers,e-books or articles is to build a company's thought leadership and expertise in an area,ultimately generating sales leads.

Accepted Answer

A) True 
 B)False

Question 11

White papers are generally intended to

Accepted Answer

A)  Provide post-purchase technical support. 
B)  Survey a target audience. 
C)  Help consumers before they make a purchase. 
D)  Position a brand. 
E)  Be shared in order to go viral. 
A)  Provide post-purchase technical support. 
B)  Survey a target audience. 
C)  Help consumers before they make a purchase. 
D)  Position a brand. 
E)  Be shared in order to go viral.

Question 12

What are the five factors to consider when determining how many white papers or e-book to publish as part of a social media marketing campaign?

Accepted Answer

1.A company's level of experience - The

Question 13

An overt goal is one that is not directly mentioned in a white paper or e-book.

Accepted Answer

A) True 
 B)False

Question 14

An article title needs to create some incentive to read the article.

Accepted Answer

A) True 
 B)False

Question 15

Using marketing jargon in a white paper helps it appear more educational and credible.

Accepted Answer

A) True 
 B)False

Question 16

A white paper is defined as

Accepted Answer

A)  A government publication. 
B)  An article that does not pitch a particular product or company. 
C)  A technical document that describes how a product solves a particular problem. 
D)  An article written for a business audience. 
E)  A technical and marketing focused article. 
A)  A government publication. 
B)  An article that does not pitch a particular product or company. 
C)  A technical document that describes how a product solves a particular problem. 
D)  An article written for a business audience. 
E)  A technical and marketing focused article.

Question 17

The text identifies what mistake that companies make with white paper and e-book marketing?

Accepted Answer

A)  Treating them as a pure marketing platform. 
B)  Identifying and explaining all acronyms. 
C)  Including too many images and visual aids. 
D)  Writing about topics that are not part of their core competency. 
E)  Not properly considering their target audience. 
A)  Treating them as a pure marketing platform. 
B)  Identifying and explaining all acronyms. 
C)  Including too many images and visual aids. 
D)  Writing about topics that are not part of their core competency. 
E)  Not properly considering their target audience.

Question 18

White papers typically have at least 10 pages of text,are double spaced,and include sources.

Accepted Answer

A) True 
 B)False

Question 19

The primary difference between articles found in directories and those in newspapers and magazines is that

Accepted Answer

A)  Newspapers and magazines pay more for an article. 
B)  Newspapers and magazines provide editorial oversight. 
C)  A byline is more prominent in a directory article. 
D)  Directory articles are better optimized for search engines. 
E)  Directory articles carry more prestige and influence. 
A)  Newspapers and magazines pay more for an article. 
B)  Newspapers and magazines provide editorial oversight. 
C)  A byline is more prominent in a directory article. 
D)  Directory articles are better optimized for search engines. 
E)  Directory articles carry more prestige and influence.

Question 20

E-books are considered more prestigious than white papers.

Accepted Answer

A) True 
 B)False

The term "No Follow" means that an article has been penalized by search engines and is omitted from search engine results.

A professional white paper typically requires research,writing,editing,and review.

Why should a white paper include visual aids,short paragraphs and informative titles?

An article differs from a blog in what way?

What is the first step when publishing and distributing an article as part of a marketing strategy?

What content is important to include in a white paper?

Identify the 9 steps to writing white papers.

How does an e-book differ from a white paper?

What is an article directory?

The primary goal for creating white papers,e-books or articles is to build a company's thought leadership and expertise in an area,ultimately generating sales leads.

White papers are generally intended to

What are the five factors to consider when determining how many white papers or e-book to publish as part of a social media marketing campaign?

An overt goal is one that is not directly mentioned in a white paper or e-book.

An article title needs to create some incentive to read the article.

Using marketing jargon in a white paper helps it appear more educational and credible.

A white paper is defined as

The text identifies what mistake that companies make with white paper and e-book marketing?

White papers typically have at least 10 pages of text,are double spaced,and include sources.

The primary difference between articles found in directories and those in newspapers and magazines is that

E-books are considered more prestigious than white papers.

Why Social Media?

Goals and Strategies

Identifying Target Audiences

Rules of Engagement for Social Media

Publishing Blogs

Publishing Podcasts and Webinars

Sharing Videos

Sharing Photos and Images

Social Networks

Microblogging

Discussion Boards,Social News and Q&A Sites

Mobile Computing and Location Marketing

Social Media Monitoring

Social Media Marketing Plan

Filters

Exam 7: Publishing Articles,White Papers and E-Books

The term "No Follow" means that an article has been penalized by search engines and is omitted from search engine results.

A professional white paper typically requires research,writing,editing,and review.

Why should a white paper include visual aids,short paragraphs and informative titles?

An article differs from a blog in what way?

What is the first step when publishing and distributing an article as part of a marketing strategy?

What content is important to include in a white paper?

Identify the 9 steps to writing white papers.

How does an e-book differ from a white paper?

What is an article directory?

The primary goal for creating white papers,e-books or articles is to build a company's thought leadership and expertise in an area,ultimately generating sales leads.

White papers are generally intended to

What are the five factors to consider when determining how many white papers or e-book to publish as part of a social media marketing campaign?

An overt goal is one that is not directly mentioned in a white paper or e-book.

An article title needs to create some incentive to read the article.

Using marketing jargon in a white paper helps it appear more educational and credible.

A white paper is defined as

The text identifies what mistake that companies make with white paper and e-book marketing?

White papers typically have at least 10 pages of text,are double spaced,and include sources.

The primary difference between articles found in directories and those in newspapers and magazines is that

E-books are considered more prestigious than white papers.

Why Social Media?

Goals and Strategies

Identifying Target Audiences

Rules of Engagement for Social Media

Publishing Blogs

Publishing Podcasts and Webinars

Sharing Videos

Sharing Photos and Images

Social Networks

Microblogging

Discussion Boards,Social News and Q&A Sites

Mobile Computing and Location Marketing

Social Media Monitoring

Social Media Marketing Plan

Filters