Question 1

An example of a smartphone operating system is

Accepted Answer

A)  iTunes 
B)  Symbian 
C)  SCVNGR 
D)  Google 
E)  PDA 
A)  iTunes 
B)  Symbian 
C)  SCVNGR 
D)  Google 
E)  PDA B

Question 2

The marketing opportunities using location based social networks are best for those companies with physical locations.

Accepted Answer

A) True 
 B)False  True

Question 3

Farmville is an example of

Accepted Answer

A)  Social media 
B)  A branded social network 
C)  A social network game 
D)  A location based app 
E)  A mobile website 
A)  Social media 
B)  A branded social network 
C)  A social network game 
D)  A location based app 
E)  A mobile website C

Question 4

According to the text,Google expects mobile web traffic to surpass PC traffic by 2013.

Accepted Answer

A) True 
 B)False

Question 5

The main location based networks are Google and Facebook.

Accepted Answer

A) True 
 B)False

Question 6

The voice and text message tools found on cell phones are examples of one to one communication.

Accepted Answer

A) True 
 B)False

Question 7

Why do some location based social networks include game mechanics in their features?

Accepted Answer

A)  To provide incentive for brand participation. 
B)  To increase user engagement. 
C)  To compete with other location based social networks. 
D)  To encourage people to share a particular location based service with friends. 
E)  To compete with online social games. 
A)  To provide incentive for brand participation. 
B)  To increase user engagement. 
C)  To compete with other location based social networks. 
D)  To encourage people to share a particular location based service with friends. 
E)  To compete with online social games.

Question 8

Why was the Dunkin' Run app considered successful?

Accepted Answer

A)  Dunkin' Donut was one of the first to use the mobile space for marketing. 
B)  Dunkin' Donuts audience has a high rate of smartphone adoption. 
C)  It was creative. 
D)  It served a consumer need and wasn't just about marketing. 
E)  It included a social gaming element. 
A)  Dunkin' Donut was one of the first to use the mobile space for marketing. 
B)  Dunkin' Donuts audience has a high rate of smartphone adoption. 
C)  It was creative. 
D)  It served a consumer need and wasn't just about marketing. 
E)  It included a social gaming element.

Question 9

Why are QR codes appealing to marketers?

Accepted Answer

A)  They can be used in-store or on a print advertisement 
B)  They make a brand appear like an early adopter for using new mobile technology 
C)  They allow a brand to link mobile computing to location-based marketing 
D)  A mobile phone can scan them more easily than a bar code 
E)  They create a gaming mechanism for mobile computing 
A)  They can be used in-store or on a print advertisement 
B)  They make a brand appear like an early adopter for using new mobile technology 
C)  They allow a brand to link mobile computing to location-based marketing 
D)  A mobile phone can scan them more easily than a bar code 
E)  They create a gaming mechanism for mobile computing

Question 10

Why is the growth of smartphones important for social media marketers?

Accepted Answer

Social networks are increasing being acc

Question 11

A smartphone

Accepted Answer

A)  Is basically a laptop on a much smaller scale. 
B)  Is a handheld computer that allow users to synchronize files with computers. 
C)  Provides wireless voice communications and SMS/text messages. 
D)  Combines the elements of a PDA and a cell phone. 
E)  Is a version of a tablet PC. 
A)  Is basically a laptop on a much smaller scale. 
B)  Is a handheld computer that allow users to synchronize files with computers. 
C)  Provides wireless voice communications and SMS/text messages. 
D)  Combines the elements of a PDA and a cell phone. 
E)  Is a version of a tablet PC.

Question 12

One of the challenges a branded mobile social network faces is

Accepted Answer

A)  It needs a strong customer service strategy. 
B)  It needs to be developed for multiple operating systems. 
C)  It is difficult for consumers to find. 
D)  Knowing how much of a brand's audience use smartphones. 
E)  It is difficult to build personas into an app's functionality. 
A)  It needs a strong customer service strategy. 
B)  It needs to be developed for multiple operating systems. 
C)  It is difficult for consumers to find. 
D)  Knowing how much of a brand's audience use smartphones. 
E)  It is difficult to build personas into an app's functionality.

Question 13

Reading a QR code on a smartphone requires a QR code reader application

Accepted Answer

A) True 
 B)False

Question 14

The defining characteristic of a location based social network is

Accepted Answer

A)  The gaming element. 
B)  Users can share their location with friends. 
C)  Users can earn badges. 
D)  Users can receive discounts from brands. 
E)  That it can only be accessed on a mobile phone. 
A)  The gaming element. 
B)  Users can share their location with friends. 
C)  Users can earn badges. 
D)  Users can receive discounts from brands. 
E)  That it can only be accessed on a mobile phone.

Question 15

The two key opportunities for marketers to leverage mobile as part of a social media marketing strategy are mobile websites and location based social networks.

Accepted Answer

A) True 
 B)False

Question 16

Why are location based social networks such a growth opportunity for marketers?

Accepted Answer

A)  Brands have more interesting marketing opportunities with location based social networks. 
B)  Users have a higher level of engagement with location based social networks than other social networks. 
C)  They show a high level of adoption already,indicating that growth will continue as smartphone adoption increases. 
D)  Location based social networks have more detailed measurement tools. 
E)  There are more location based social networks available than other social networks. 
A)  Brands have more interesting marketing opportunities with location based social networks. 
B)  Users have a higher level of engagement with location based social networks than other social networks. 
C)  They show a high level of adoption already,indicating that growth will continue as smartphone adoption increases. 
D)  Location based social networks have more detailed measurement tools. 
E)  There are more location based social networks available than other social networks.

Question 17

What is the impact of the growth of smartphones?

Accepted Answer

A)  More people are accessing email with mobile devices 
B)  More people are taking photos and video with mobile devices 
C)  More people are playing video games with mobile devices 
D)  More people are downloading music with mobile devices 
E)  More people are accessing social networks with mobile devices 
A)  More people are accessing email with mobile devices 
B)  More people are taking photos and video with mobile devices 
C)  More people are playing video games with mobile devices 
D)  More people are downloading music with mobile devices 
E)  More people are accessing social networks with mobile devices

Question 18

Explain the three features based on game mechanics found in most location based social networks.

Accepted Answer

1.Creating incentive for someone to chec

Question 19

What is one of the trends forecast for mobile computing?

Accepted Answer

A)  The ability of phones to track a person's daily routine and serve them relevant ads. 
B)  Mobile adoption rates will level off. 
C)  Consumers will shift entirely to mobile devices at the cost of traditional computers. 
D)  Mobile technology will continue to develop,and mobile phones will become smaller,faster and capable of more storage. 
E)  Mobile is a fad that is fading. 
A)  The ability of phones to track a person's daily routine and serve them relevant ads. 
B)  Mobile adoption rates will level off. 
C)  Consumers will shift entirely to mobile devices at the cost of traditional computers. 
D)  Mobile technology will continue to develop,and mobile phones will become smaller,faster and capable of more storage. 
E)  Mobile is a fad that is fading.

Question 20

What is the most popular form of marketing on location based social networks?

Accepted Answer

A)  Branded badges 
B)  Branded sponsored mayorships 
C)  Coupons,deals and discounts 
D)  Social games 
E)  Exclusive offers 
A)  Branded badges 
B)  Branded sponsored mayorships 
C)  Coupons,deals and discounts 
D)  Social games 
E)  Exclusive offers

An example of a smartphone operating system is

The marketing opportunities using location based social networks are best for those companies with physical locations.

Farmville is an example of

According to the text,Google expects mobile web traffic to surpass PC traffic by 2013.

The main location based networks are Google and Facebook.

The voice and text message tools found on cell phones are examples of one to one communication.

Why do some location based social networks include game mechanics in their features?

Why was the Dunkin' Run app considered successful?

Why are QR codes appealing to marketers?

Why is the growth of smartphones important for social media marketers?

A smartphone

One of the challenges a branded mobile social network faces is

Reading a QR code on a smartphone requires a QR code reader application

The defining characteristic of a location based social network is

The two key opportunities for marketers to leverage mobile as part of a social media marketing strategy are mobile websites and location based social networks.

Why are location based social networks such a growth opportunity for marketers?

What is the impact of the growth of smartphones?

Explain the three features based on game mechanics found in most location based social networks.

What is one of the trends forecast for mobile computing?

What is the most popular form of marketing on location based social networks?

Why Social Media?

Goals and Strategies

Identifying Target Audiences

Rules of Engagement for Social Media

Publishing Blogs

Publishing Podcasts and Webinars

Publishing Articles,White Papers and E-Books

Sharing Videos

Sharing Photos and Images

Social Networks

Microblogging

Discussion Boards,Social News and Q&A Sites

Social Media Monitoring

Social Media Marketing Plan

Filters

Exam 13: Mobile Computing and Location Marketing

An example of a smartphone operating system is

The marketing opportunities using location based social networks are best for those companies with physical locations.

Farmville is an example of

According to the text,Google expects mobile web traffic to surpass PC traffic by 2013.

The main location based networks are Google and Facebook.

The voice and text message tools found on cell phones are examples of one to one communication.

Why do some location based social networks include game mechanics in their features?

Why was the Dunkin' Run app considered successful?

Why are QR codes appealing to marketers?

Why is the growth of smartphones important for social media marketers?

A smartphone

One of the challenges a branded mobile social network faces is

Reading a QR code on a smartphone requires a QR code reader application

The defining characteristic of a location based social network is

The two key opportunities for marketers to leverage mobile as part of a social media marketing strategy are mobile websites and location based social networks.

Why are location based social networks such a growth opportunity for marketers?

What is the impact of the growth of smartphones?

Explain the three features based on game mechanics found in most location based social networks.

What is one of the trends forecast for mobile computing?

What is the most popular form of marketing on location based social networks?

Why Social Media?

Goals and Strategies

Identifying Target Audiences

Rules of Engagement for Social Media

Publishing Blogs

Publishing Podcasts and Webinars

Publishing Articles,White Papers and E-Books

Sharing Videos

Sharing Photos and Images

Social Networks

Microblogging

Discussion Boards,Social News and Q&A Sites

Social Media Monitoring

Social Media Marketing Plan

Filters