Question 1

The important breakthrough that made podcasting possible was

Accepted Answer

A)  The invention of the MP3 player. 
B)  The development of RSS technology. 
C)  The Apple iTunes store. 
D)  The adoption of high speed broadband Internet. 
E)  The invention of the iPhone. 
A)  The invention of the MP3 player. 
B)  The development of RSS technology. 
C)  The Apple iTunes store. 
D)  The adoption of high speed broadband Internet. 
E)  The invention of the iPhone. B

Question 2

Adam Curry faced all of the following challenges with podcasting,except:

Accepted Answer

A)  Convincing people that podcasting was worthwhile. 
B)  Creating ways for people to find and listen to podcasts. 
C)  Identifying revenue streams to develop podcast technologies. 
D)  Developing technology to deliver podcasts. 
E)  Developing programming and content for podcasts. 
A)  Convincing people that podcasting was worthwhile. 
B)  Creating ways for people to find and listen to podcasts. 
C)  Identifying revenue streams to develop podcast technologies. 
D)  Developing technology to deliver podcasts. 
E)  Developing programming and content for podcasts. A

Question 3

What are the five considerations when producing podcasts?

Accepted Answer

1.Choosing an articulate moderator
2.Creating talking points as opposed to scripts
3.Brevity
4.Avoiding over-editing
5.Including music

Question 4

According to the text,why is it important to choose an articulate host or moderator for a podcast?

Accepted Answer

A)  It requires less editing. 
B)  Recorded audio can amplify speaking quirks. 
C)  It makes your brand appear more professional. 
D)  People will be more likely to listen all the way through. 
E)  It helps ensure the podcast will be shared with others. 
A)  It requires less editing. 
B)  Recorded audio can amplify speaking quirks. 
C)  It makes your brand appear more professional. 
D)  People will be more likely to listen all the way through. 
E)  It helps ensure the podcast will be shared with others.

Question 5

A podcast is

Accepted Answer

A)  An interactive seminar held online. 
B)  Another way of describing a blog. 
C)  An episodic digital audio or video file that can be downloaded conveniently. 
D)  The ability to subscribe to content for automatic delivery. 
E)  Something you can only download through iTunes. 
A)  An interactive seminar held online. 
B)  Another way of describing a blog. 
C)  An episodic digital audio or video file that can be downloaded conveniently. 
D)  The ability to subscribe to content for automatic delivery. 
E)  Something you can only download through iTunes.

Question 6

What is one disadvantage to hosting advertising on your podcast?

Accepted Answer

A)  Not being sure how much to charge for advertisements. 
B)  The risk of driving off listeners and negatively affecting your subscriber base. 
C)  Identifying advertisers that help boost your brand positioning. 
D)  Explaining the premise of a podcast to potential advertisers. 
E)  Not being able to track who listens to the advertisements. 
A)  Not being sure how much to charge for advertisements. 
B)  The risk of driving off listeners and negatively affecting your subscriber base. 
C)  Identifying advertisers that help boost your brand positioning. 
D)  Explaining the premise of a podcast to potential advertisers. 
E)  Not being able to track who listens to the advertisements.

Question 7

What are the three types of podcast formats?

Accepted Answer

1.Presentation - a presenter g

Question 8

What is one way to create interaction during a webinar?

Accepted Answer

A)  Including polls whose results are displayed during the webinar 
B)  Posting the webinar outline 
C)  Using a lot of slides in the presentation 
D)  Accommodating a large group of people on the webinar 
E)  Having co-presenters share the webinar responsibilities 
A)  Including polls whose results are displayed during the webinar 
B)  Posting the webinar outline 
C)  Using a lot of slides in the presentation 
D)  Accommodating a large group of people on the webinar 
E)  Having co-presenters share the webinar responsibilities

Question 9

Podcasts are usually streaming content played off of a computer

Accepted Answer

A) True 
 B)False

Question 10

Why should you stick to a specific topic or focus when determining the content for a podcast?

Accepted Answer

A)  It is easier for listeners to locate podcasts in the iTunes store. 
B)  Being too general means the podcast will compete with radio. 
C)  Targeting a specific audience means it will likely have more appeal to that segment 
D)  It sounds more professional. 
E)  It is better for search engine optimization. 
A)  It is easier for listeners to locate podcasts in the iTunes store. 
B)  Being too general means the podcast will compete with radio. 
C)  Targeting a specific audience means it will likely have more appeal to that segment 
D)  It sounds more professional. 
E)  It is better for search engine optimization.

Question 11

It is important to always include a promotional message or call to action in a webinar.

Accepted Answer

A) True 
 B)False

Question 12

When developing a podcast,it is important to determine the length of the podcast before you identify the content.

Accepted Answer

A) True 
 B)False

Question 13

How are podcasts delivered to an audience?

Accepted Answer

A)  Via email 
B)  Via RSS 
C)  Via podcast search engines 
D)  Via MP3 players 
E)  Via podcast hosting directories 
A)  Via email 
B)  Via RSS 
C)  Via podcast search engines 
D)  Via MP3 players 
E)  Via podcast hosting directories

Question 14

A modern podcast is differentiated by the fact that it can be automatically updated and delivered via RSS.

Accepted Answer

A) True 
 B)False

Question 15

Webinars are a great tool for gauging audience reaction.

Accepted Answer

A) True 
 B)False

Question 16

Which of the following is a true statement?

Accepted Answer

A)  Podcasts allow listeners to interact directly with the speaker. 
B)  Podcasts are better lead generation tools than webinars. 
C)  Webinars require less advance planning than podcasts. 
D)  Webinars are a better format for training sessions. 
E)  Finding out the number of pages views on a blog requires external monitoring tools. 
A)  Podcasts allow listeners to interact directly with the speaker. 
B)  Podcasts are better lead generation tools than webinars. 
C)  Webinars require less advance planning than podcasts. 
D)  Webinars are a better format for training sessions. 
E)  Finding out the number of pages views on a blog requires external monitoring tools.

Question 17

Podcasting is a much easier social media tactic than blogging.

Accepted Answer

A) True 
 B)False

Question 18

Podcasts have longer shelf lives than webinars,as they can be accessed long after they have been recorded.

Accepted Answer

A) True 
 B)False

Question 19

What should be considered when determining how long a podcast should be?

Accepted Answer

A)  The amount of time available to prepare and record each podcast. 
B)  The number of questions anticipated on each recording. 
C)  Whether it will be audio or video. 
D)  The proposed format and amount of content available. 
E)  The amount of bandwidth available for podcast streaming. 
A)  The amount of time available to prepare and record each podcast. 
B)  The number of questions anticipated on each recording. 
C)  Whether it will be audio or video. 
D)  The proposed format and amount of content available. 
E)  The amount of bandwidth available for podcast streaming.

Question 20

Webinars require more up-front promotion than podcasts.

Accepted Answer

A) True 
 B)False

The important breakthrough that made podcasting possible was

Adam Curry faced all of the following challenges with podcasting,except:

What are the five considerations when producing podcasts?

According to the text,why is it important to choose an articulate host or moderator for a podcast?

A podcast is

What is one disadvantage to hosting advertising on your podcast?

What are the three types of podcast formats?

What is one way to create interaction during a webinar?

Podcasts are usually streaming content played off of a computer

Why should you stick to a specific topic or focus when determining the content for a podcast?

It is important to always include a promotional message or call to action in a webinar.

When developing a podcast,it is important to determine the length of the podcast before you identify the content.

How are podcasts delivered to an audience?

A modern podcast is differentiated by the fact that it can be automatically updated and delivered via RSS.

Webinars are a great tool for gauging audience reaction.

Which of the following is a true statement?

Podcasting is a much easier social media tactic than blogging.

Podcasts have longer shelf lives than webinars,as they can be accessed long after they have been recorded.

What should be considered when determining how long a podcast should be?

Webinars require more up-front promotion than podcasts.

Why Social Media?

Goals and Strategies

Identifying Target Audiences

Rules of Engagement for Social Media

Publishing Blogs

Publishing Articles,White Papers and E-Books

Sharing Videos

Sharing Photos and Images

Social Networks

Microblogging

Discussion Boards,Social News and Q&A Sites

Mobile Computing and Location Marketing

Social Media Monitoring

Social Media Marketing Plan

Filters

Exam 6: Publishing Podcasts and Webinars

The important breakthrough that made podcasting possible was

Adam Curry faced all of the following challenges with podcasting,except:

What are the five considerations when producing podcasts?

According to the text,why is it important to choose an articulate host or moderator for a podcast?

A podcast is

What is one disadvantage to hosting advertising on your podcast?

What are the three types of podcast formats?

What is one way to create interaction during a webinar?

Podcasts are usually streaming content played off of a computer

Why should you stick to a specific topic or focus when determining the content for a podcast?

It is important to always include a promotional message or call to action in a webinar.

When developing a podcast,it is important to determine the length of the podcast before you identify the content.

How are podcasts delivered to an audience?

A modern podcast is differentiated by the fact that it can be automatically updated and delivered via RSS.

Webinars are a great tool for gauging audience reaction.

Which of the following is a true statement?

Podcasting is a much easier social media tactic than blogging.

Podcasts have longer shelf lives than webinars,as they can be accessed long after they have been recorded.

What should be considered when determining how long a podcast should be?

Webinars require more up-front promotion than podcasts.

Why Social Media?

Goals and Strategies

Identifying Target Audiences

Rules of Engagement for Social Media

Publishing Blogs

Publishing Articles,White Papers and E-Books

Sharing Videos

Sharing Photos and Images

Social Networks

Microblogging

Discussion Boards,Social News and Q&A Sites

Mobile Computing and Location Marketing

Social Media Monitoring

Social Media Marketing Plan

Filters