Question 1

Twitter is ideal at achieving all marketing objectives,with the exception of brand building.

Accepted Answer

A) True 
 B)False  False

Question 2

What is one element that is universal across microblogging and social platforms?

Accepted Answer

A)  The marketing objectives. 
B)  Peoples' value and interests. 
C)  The ability to identify influencers. 
D)  Peoples' need for deals. 
E)  The ability for a brand to broadcast its marketing message. 
A)  The marketing objectives. 
B)  Peoples' value and interests. 
C)  The ability to identify influencers. 
D)  Peoples' need for deals. 
E)  The ability for a brand to broadcast its marketing message. B

Question 3

Odeo was the first microblogging service.

Accepted Answer

A) True 
 B)False  False

Question 4

Why does Twitter require strong writing skills?

Accepted Answer

A)  It is a social platform that many writers use,so the expectations are higher. 
B)  Brands need to find different ways to communicate the same message. 
C)  Standing out from a sea of tweets requires creativity. 
D)  It requires a brand to be persuasive and interesting in a very limited number of words. 
E)  Providing value requires a well-honed ability to communicate clearly. 
A)  It is a social platform that many writers use,so the expectations are higher. 
B)  Brands need to find different ways to communicate the same message. 
C)  Standing out from a sea of tweets requires creativity. 
D)  It requires a brand to be persuasive and interesting in a very limited number of words. 
E)  Providing value requires a well-honed ability to communicate clearly.

Question 5

It is considered a best practice for a brand to use its logo as its Twitter avatar.

Accepted Answer

A) True 
 B)False

Question 6

One use of microblogging is to start a discussion or participate in an existing conversation.

Accepted Answer

A) True 
 B)False

Question 7

What type of tweet category is described as "Look at What I've Been Doing"?

Accepted Answer

A)  Classic tweets 
B)  Entertainment tweets 
C)  Question tweets 
D)  Opinion tweets 
E)  Picture tweets 
A)  Classic tweets 
B)  Entertainment tweets 
C)  Question tweets 
D)  Opinion tweets 
E)  Picture tweets

Question 8

Posting links without descriptions are unlikely to generate responses on Twitter.

Accepted Answer

A) True 
 B)False

Question 9

How does Twitter make other social media tools more effective?

Accepted Answer

A)  It provides a distribution outlet that can reach millions of people. 
B)  It has better tracking than other social media channels. 
C)  It creates a synergistic relationship between social networks. 
D)  As Twitter grows,so does social media usage in general. 
E)  Brands are able to grow their other social networks through Twitter. 
A)  It provides a distribution outlet that can reach millions of people. 
B)  It has better tracking than other social media channels. 
C)  It creates a synergistic relationship between social networks. 
D)  As Twitter grows,so does social media usage in general. 
E)  Brands are able to grow their other social networks through Twitter.

Question 10

Microblogs have become a source of

Accepted Answer

A)  Special offers 
B)  News and citizen journalism 
C)  Spam 
D)  Fake accounts 
E)  Advertising 
A)  Special offers 
B)  News and citizen journalism 
C)  Spam 
D)  Fake accounts 
E)  Advertising

Question 11

Explain why the classic 'This is What I'm Doing Now' tweet is less effective for a brand or company.

Accepted Answer

The classic tweet doesn't help a company

Question 12

When marketing on Twitter,brands should

Accepted Answer

A)  Avoid offering special deals. 
B)  Ensure that they provide plenty of product announcements and promotions. 
C)  Focus on relationships. 
D)  Ignore feedback and comments from other Twitter users. 
E)  Never retweets. 
A)  Avoid offering special deals. 
B)  Ensure that they provide plenty of product announcements and promotions. 
C)  Focus on relationships. 
D)  Ignore feedback and comments from other Twitter users. 
E)  Never retweets.

Question 13

How does Zappos recognize its Twitter fans?

Accepted Answer

A)  It retweets their content regularly. 
B)  It sends them free shoes. 
C)  It sets up Twitter tracking pages on its website. 
D)  It invites them to post from the Zappos Twitter account. 
E)  It sends them exclusive coupon codes. 
A)  It retweets their content regularly. 
B)  It sends them free shoes. 
C)  It sets up Twitter tracking pages on its website. 
D)  It invites them to post from the Zappos Twitter account. 
E)  It sends them exclusive coupon codes.

Question 14

What is one disadvantage of the mass follow strategy?

Accepted Answer

A)  It takes a long time to gather followers. 
B)  It may require a company to follow its competitors 
C)  It is costly. 
D)  Most of the users who follow back are mass marketers and spammers and will not see the tweets. 
E)  It requires a much more hands on approach to managing followers. 
A)  It takes a long time to gather followers. 
B)  It may require a company to follow its competitors 
C)  It is costly. 
D)  Most of the users who follow back are mass marketers and spammers and will not see the tweets. 
E)  It requires a much more hands on approach to managing followers.

Question 15

It is important for a brand to identify the unique value it can bring to its Twitter followers.

Accepted Answer

A) True 
 B)False

Question 16

The equal ratio strategy describes when one follows lots of other profiles and hope they decide to follow back.

Accepted Answer

A) True 
 B)False

Question 17

The best content a brand can provide on Twitter is

Accepted Answer

A)  That which includes photos or links to external content. 
B)  Interesting,fun and valuable. 
C)  Varied and covers multiple topics and themes. 
D)  Appealing to the identified personas. 
E)  A special offer not found anywhere else. 
A)  That which includes photos or links to external content. 
B)  Interesting,fun and valuable. 
C)  Varied and covers multiple topics and themes. 
D)  Appealing to the identified personas. 
E)  A special offer not found anywhere else.

Question 18

What are three considerations for a company when building an effective Twitter channel?

Accepted Answer

1.Do not market too much.
2.Post updates

Question 19

Why is Twitter a useful channel for building personas?

Accepted Answer

A)  The hashtag is an important tool for identifying personas. 
B)  It allows a marketer to listen to what the target audience is talking about,and develop personas based on those topics. 
C)  The search function allows a marketer to easily study different users and their interests. 
D)  The ability to directly contact users allows marketers to connect with personas directly. 
E)  Marketers can develop personas based on the topics most discussed in its Twitter stream. 
A)  The hashtag is an important tool for identifying personas. 
B)  It allows a marketer to listen to what the target audience is talking about,and develop personas based on those topics. 
C)  The search function allows a marketer to easily study different users and their interests. 
D)  The ability to directly contact users allows marketers to connect with personas directly. 
E)  Marketers can develop personas based on the topics most discussed in its Twitter stream.

Question 20

Which statement is false?

Accepted Answer

A)  Twitter accounts with few followers lack credibility. 
B)  The quantity of Twitter followers is more important than the quality of the follower profiles. 
C)  The 'suggested people' feature on Twitter identifies people with similar interest to those profiles currently being followed. 
D)  The targeted follow strategy is the most effective way to achieve marketing objectives 
E)  It is important to promote your Twitter profile across other social networks. 
A)  Twitter accounts with few followers lack credibility. 
B)  The quantity of Twitter followers is more important than the quality of the follower profiles. 
C)  The 'suggested people' feature on Twitter identifies people with similar interest to those profiles currently being followed. 
D)  The targeted follow strategy is the most effective way to achieve marketing objectives 
E)  It is important to promote your Twitter profile across other social networks.

Twitter is ideal at achieving all marketing objectives,with the exception of brand building.

What is one element that is universal across microblogging and social platforms?

Odeo was the first microblogging service.

Why does Twitter require strong writing skills?

It is considered a best practice for a brand to use its logo as its Twitter avatar.

One use of microblogging is to start a discussion or participate in an existing conversation.

What type of tweet category is described as "Look at What I've Been Doing"?

Posting links without descriptions are unlikely to generate responses on Twitter.

How does Twitter make other social media tools more effective?

Microblogs have become a source of

Explain why the classic 'This is What I'm Doing Now' tweet is less effective for a brand or company.

When marketing on Twitter,brands should

How does Zappos recognize its Twitter fans?

What is one disadvantage of the mass follow strategy?

It is important for a brand to identify the unique value it can bring to its Twitter followers.

The equal ratio strategy describes when one follows lots of other profiles and hope they decide to follow back.

The best content a brand can provide on Twitter is

What are three considerations for a company when building an effective Twitter channel?

Why is Twitter a useful channel for building personas?

Which statement is false?

Why Social Media?

Goals and Strategies

Identifying Target Audiences

Rules of Engagement for Social Media

Publishing Blogs

Publishing Podcasts and Webinars

Publishing Articles,White Papers and E-Books

Sharing Videos

Sharing Photos and Images

Social Networks

Discussion Boards,Social News and Q&A Sites

Mobile Computing and Location Marketing

Social Media Monitoring

Social Media Marketing Plan

Filters

Exam 11: Microblogging

Twitter is ideal at achieving all marketing objectives,with the exception of brand building.

What is one element that is universal across microblogging and social platforms?

Odeo was the first microblogging service.

Why does Twitter require strong writing skills?

It is considered a best practice for a brand to use its logo as its Twitter avatar.

One use of microblogging is to start a discussion or participate in an existing conversation.

What type of tweet category is described as "Look at What I've Been Doing"?

Posting links without descriptions are unlikely to generate responses on Twitter.

How does Twitter make other social media tools more effective?

Microblogs have become a source of

Explain why the classic 'This is What I'm Doing Now' tweet is less effective for a brand or company.

When marketing on Twitter,brands should

How does Zappos recognize its Twitter fans?

What is one disadvantage of the mass follow strategy?

It is important for a brand to identify the unique value it can bring to its Twitter followers.

The equal ratio strategy describes when one follows lots of other profiles and hope they decide to follow back.

The best content a brand can provide on Twitter is

What are three considerations for a company when building an effective Twitter channel?

Why is Twitter a useful channel for building personas?

Which statement is false?

Why Social Media?

Goals and Strategies

Identifying Target Audiences

Rules of Engagement for Social Media

Publishing Blogs

Publishing Podcasts and Webinars

Publishing Articles,White Papers and E-Books

Sharing Videos

Sharing Photos and Images

Social Networks

Discussion Boards,Social News and Q&A Sites

Mobile Computing and Location Marketing

Social Media Monitoring

Social Media Marketing Plan

Filters