Exam 5: Analyzing the Marketing Environment

Generational cohorts are groups of people of the same generation who have similar ________ because they have shared experiences and are in the same stage of life.

As the fastest growing ethnic population in the United states, Asian Americans represent

Marketers wanting to use social media to reach consumers should understand that people in the ________ group were born into a world that was already full of digital technologies such as the Internet and social networks.

The marketing firm must consider the entire business process, all from a consumer's point of view.

At almost every major university, some group on campus pressures the university to become "greener." What does this mean? What does it usually involve? Why would a university want to become greener?

Describe Digital Natives, and explain the impact of technological advances on this group.

When you register your telephone number with the National Do Not Call Registry, you are responding to a need for

Marketers must consider the entire business process from the point of view of the

In New England, foot-long sandwiches are called "grinders," while in many other parts of the country they are called "subs." This is an example of the impact of

What is most likely to happen when inflation increases?

International marketers new to the United States often struggle to define American culture. What would these international marketers need to study in order to define the term and what would they be likely to learn?

Marketers focus on developing universal products or services that can be identifiable by and relevant to all groups of people.

After conducting some targeted research, Bugaboo International decided to design a new type of children's stroller that would appeal more to men: a high-tech, black-and-chrome version with dirt bike tires. This research was based on

Yvonne knows her firm must look at everything it does from a consumer's point of view. One major difficulty is that consumers' needs, wants, and ________ change over time.

In the summer of 2002 the euro was valued at slightly less than US$1. By 2008, it had risen to an all-time high of $1.60, but in early 2016, the euro and the dollar were nearly equivalent. This change in value is called

The results of the 2010 census suggest that the number of black households earning more than $75,000 has increased by 47 percent since 2005. Why is this detail important to marketers?

Generation X is the biggest cohort since the original postwar World War II boom.

The next broad wave of mobile applications is likely to expand the use of wireless payments through applications such as Apple Pay, Google Wallet, Master Card's Easy Pay, and Softcard Mobile Wallet, all of which enable customers' phones to serve as m-wallets.

Ryan knows that one of the goals of value-based marketing is to provide greater value to consumers than competitors offer. To accomplish this goal, Ryan's firm must look at everything it does

Marketers in the United States are paying increasing attention to ethnic groups because