Exam 5: Analyzing the Marketing Environment

As the marketing manager of the ABC company, you understand that gender roles are not as clear as they were years ago. What factors do you consider in your promotion of the company's products to women?

Jeanne, who lives in Boston, refers to Pepsi as "tonic," while Paul, who lives in Chicago, calls it "pop." This is an example of a regional culture difference that marketers must consider.

The three elements of the consumer's immediate environment are the company, competition, and corporate partners.

When developing their marketing strategies to appeal to different audiences, marketers must consider

Yuri, the marketing director of Make It Move, is considering developing a promotional campaign for a new fitness program. The fitness industry is already filled with strong competitors. Before initiating the campaign, then, Yuri will need to assess his competitors' strengths, weaknesses, and likely reactions to his firm's

Inflation refers to the cost of borrowing money.

Applying age as a basis to identify customers is unethical, as it involves stereotyping.

The political/regulatory environment comprises political parties, governmental organizations, and

The 1890 Sherman Antitrust Act prohibits monopolies and other activities that would restrain trade or competition and makes fair trade within a free market a national goal.

Marketers know that, compared to high school graduates who are working full time, college students

Firms that disingenuously market products or services as environmentally friendly, with the goal of gaining public approval and sales rather than actually improving the environment, are engaging in greenwashing.

Typical demographic data include all of the following except

Which statement about the changing ethnicity in the United States is true?

When considering income as a demographic variable affecting marketing efforts, marketers need to recognize that

Christy, a marketing executive who was born in 1962, advocated that her company focus on a print campaign for its new line of lipsticks rather than spending money on online ads. This point of view may be attributed to the fact that she is a member of which generational cohort?

As gender roles have blurred, status, attitudes, and behaviors related to gender have shifted. This means that marketers must

The United States has often been called the "melting pot" society, integrating people from many different cultures into the social fabric of the country. What challenges do marketers face in assessing U.S. culture?

Members of Generation Y are the children of Baby Boomers.

If McDonald's wanted to change its marketing strategy in response to the social trends outlined in the text, it might consider all of the following ideas except

Name one technological advance that has impacted how consumers research and buy products. Give an example from your own experience.