Question 1

How do the economic factors of inflation, foreign currency fluctuations, and interest rates affect firms' ability to market goods and services?

Accepted Answer

Shifts in the three economic factors mak

Question 2

Identify three tactics that a mid-priced motel chain might employ to take advantage of the social trends discussed in the text, in hopes of increasing its business. For each tactic, identify the social trend it is based on.

Accepted Answer

The answer of Identify three tactics that a mid-priced motel...

Question 3

Which of the following is a social trend listed in the text?

Accepted Answer

A)  thrift 
B)  health and wellness 
C)  environmental legislation 
D)  economic concerns 
E)  technological advances 
A)  thrift 
B)  health and wellness 
C)  environmental legislation 
D)  economic concerns 
E)  technological advances

Question 4

Demographic profiles of customers provide an easily understood "snapshot" of the typical consumer in a specific target market.

Accepted Answer

A) True 
 B)False

Question 5

Discuss the political and regulatory environment of business as it relates to the protection of consumers. Name and describe at least two laws that had a major impact on fair competition, consumer protection, or industry-specific regulation.

Accepted Answer

Students should discuss in general how t

Question 6

In recent decades, how has income distribution changed in the United States?

Accepted Answer

It has become more p

Question 7

A generational cohort is a group of people

Accepted Answer

A)  who purchase only one brand of a product throughout their lifetime. 
B)  who grew up and went to school together. 
C)  with the same beliefs and values. 
D)  who are of the same generation. 
E)  who are not open to new things. 
A)  who purchase only one brand of a product throughout their lifetime. 
B)  who grew up and went to school together. 
C)  with the same beliefs and values. 
D)  who are of the same generation. 
E)  who are not open to new things.

Question 8

The firms that work along with the focal firm to provide goods and services to consumers are viewed as

Accepted Answer

A)  cultural cohorts. 
B)  corporate partners. 
C)  cartels. 
D)  cooperatives. 
E)  customers. 
A)  cultural cohorts. 
B)  corporate partners. 
C)  cartels. 
D)  cooperatives. 
E)  customers.

Question 9

________ is the cost to the customers or the fee the bank charges those customers for borrowing money.

Accepted Answer

A)  Interest 
B)  A service charge 
C)  Tax 
D)  Tariff 
E)  A user fee 
A)  Interest 
B)  A service charge 
C)  Tax 
D)  Tariff 
E)  A user fee

Question 10

ABC Company knew that its customers were interested in environmentally friendly business practices, so it began marking all of its products as environmentally friendly because they were made with all-natural ingredients, even though ABC's plant was one of the worst polluters in town. The term for this practice is

Accepted Answer

A)  deceptive advertising. 
B)  greenwashing. 
C)  environmental exploitation. 
D)  virtual greening. 
E)  enviromarketing. 
A)  deceptive advertising. 
B)  greenwashing. 
C)  environmental exploitation. 
D)  virtual greening. 
E)  enviromarketing.

Question 11

When a company attempts to appeal to the same target market across countries, for example, by using the same images and copy on a specific product advertisement but changing only the language in which the copy is displayed, that company is taking into account

Accepted Answer

A)  regional culture. 
B)  consumer culture. 
C)  geographic culture. 
D)  country culture. 
E)  marketing culture. 
A)  regional culture. 
B)  consumer culture. 
C)  geographic culture. 
D)  country culture. 
E)  marketing culture.

Question 12

Marketers in the United States are learning that Hispanic and other minority groups are not alike. How do cultural differences affect purchase decisions?

Accepted Answer

Due to immigration and increasing birthr

Question 13

Marketers will often decide which population segments to target based on income because income determines consumer

Accepted Answer

A)  purchasing power. 
B)  education level. 
C)  marketing influence. 
D)  desirability. 
E)  occupational level. 
A)  purchasing power. 
B)  education level. 
C)  marketing influence. 
D)  desirability. 
E)  occupational level.

Question 14

How is the balance of ethnicities in the U.S. population changing, and what implications does this have for marketers?

Accepted Answer

Because of immigration and increasing bi

Question 15

How can marketers identify potential opportunities?

Accepted Answer

By paying close attention to c

Question 16

The first "latchkey" children belong to which generational cohort?

Accepted Answer

A)  Baby Boomers 
B)  Generation W 
C)  Generation X 
D)  Generation Y 
E)  Generation Z 
A)  Baby Boomers 
B)  Generation W 
C)  Generation X 
D)  Generation Y 
E)  Generation Z

Question 17

Corporate partners work with a focal company to make and supply products and services to consumers.

Accepted Answer

A) True 
 B)False

Question 18

When marketers monitor the economic situation affecting their target markets, they are likely to monitor changes in all of the following except

Accepted Answer

A)  purchasing power. 
B)  interest rates. 
C)  inflation. 
D)  age. 
E)  currency exchange rates. 
A)  purchasing power. 
B)  interest rates. 
C)  inflation. 
D)  age. 
E)  currency exchange rates.

Question 19

By offering environmentally responsible products, green marketers

Accepted Answer

A)  undercut prices of nonenvironmentally responsible marketers. 
B)  keep costs much lower than those of competitors. 
C)  make consumers feel guilty for buying other products. 
D)  add value that other products do not have. 
E)  All of the choices are correct. 
A)  undercut prices of nonenvironmentally responsible marketers. 
B)  keep costs much lower than those of competitors. 
C)  make consumers feel guilty for buying other products. 
D)  add value that other products do not have. 
E)  All of the choices are correct.

Question 20

Select a key trait that best describes Generation Y.

Accepted Answer

A)  varies the most in age, ranging from teenagers to adults who have their own families 
B)  the largest population of 50-plus consumers 
C)  was born immediately after World War II 
D)  was the first generation of latchkey children 
E)  have had access to the Internet for their entire lives 
A)  varies the most in age, ranging from teenagers to adults who have their own families 
B)  the largest population of 50-plus consumers 
C)  was born immediately after World War II 
D)  was the first generation of latchkey children 
E)  have had access to the Internet for their entire lives

How do the economic factors of inflation, foreign currency fluctuations, and interest rates affect firms' ability to market goods and services?

Identify three tactics that a mid-priced motel chain might employ to take advantage of the social trends discussed in the text, in hopes of increasing its business. For each tactic, identify the social trend it is based on.

Which of the following is a social trend listed in the text?

Demographic profiles of customers provide an easily understood "snapshot" of the typical consumer in a specific target market.

Discuss the political and regulatory environment of business as it relates to the protection of consumers. Name and describe at least two laws that had a major impact on fair competition, consumer protection, or industry-specific regulation.

In recent decades, how has income distribution changed in the United States?

A generational cohort is a group of people

The firms that work along with the focal firm to provide goods and services to consumers are viewed as

________ is the cost to the customers or the fee the bank charges those customers for borrowing money.

When a company attempts to appeal to the same target market across countries, for example, by using the same images and copy on a specific product advertisement but changing only the language in which the copy is displayed, that company is taking into account

Marketers in the United States are learning that Hispanic and other minority groups are not alike. How do cultural differences affect purchase decisions?

Marketers will often decide which population segments to target based on income because income determines consumer

How is the balance of ethnicities in the U.S. population changing, and what implications does this have for marketers?

How can marketers identify potential opportunities?

The first "latchkey" children belong to which generational cohort?

Corporate partners work with a focal company to make and supply products and services to consumers.

When marketers monitor the economic situation affecting their target markets, they are likely to monitor changes in all of the following except

By offering environmentally responsible products, green marketers

Select a key trait that best describes Generation Y.

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Social and Mobile Marketing

Conscious Marketing, Corporate Social Responsibility, and Ethics

Consumer Behavior

Business-To-Business Marketing

Global Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Product, Branding, and Packaging Decisions

Developing New Products

Services: the Intangible Product

Pricing Concepts for Establishing Value

Supply Chain and Channel Management

Retailing and Omnichannel Marketing

Integrated Marketing Communications

Advertising, Public Relations, and Sales Promotions

Personal Selling and Sales Management

Filters

Exam 5: Analyzing the Marketing Environment

How do the economic factors of inflation, foreign currency fluctuations, and interest rates affect firms' ability to market goods and services?

Identify three tactics that a mid-priced motel chain might employ to take advantage of the social trends discussed in the text, in hopes of increasing its business. For each tactic, identify the social trend it is based on.

Which of the following is a social trend listed in the text?

Demographic profiles of customers provide an easily understood "snapshot" of the typical consumer in a specific target market.

Discuss the political and regulatory environment of business as it relates to the protection of consumers. Name and describe at least two laws that had a major impact on fair competition, consumer protection, or industry-specific regulation.

In recent decades, how has income distribution changed in the United States?

A generational cohort is a group of people

The firms that work along with the focal firm to provide goods and services to consumers are viewed as

________ is the cost to the customers or the fee the bank charges those customers for borrowing money.

When a company attempts to appeal to the same target market across countries, for example, by using the same images and copy on a specific product advertisement but changing only the language in which the copy is displayed, that company is taking into account

Marketers in the United States are learning that Hispanic and other minority groups are not alike. How do cultural differences affect purchase decisions?

Marketers will often decide which population segments to target based on income because income determines consumer

How is the balance of ethnicities in the U.S. population changing, and what implications does this have for marketers?

How can marketers identify potential opportunities?

The first "latchkey" children belong to which generational cohort?

Corporate partners work with a focal company to make and supply products and services to consumers.

When marketers monitor the economic situation affecting their target markets, they are likely to monitor changes in all of the following except

By offering environmentally responsible products, green marketers

Select a key trait that best describes Generation Y.

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Social and Mobile Marketing

Conscious Marketing, Corporate Social Responsibility, and Ethics

Consumer Behavior

Business-To-Business Marketing

Global Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Product, Branding, and Packaging Decisions

Developing New Products

Services: the Intangible Product

Pricing Concepts for Establishing Value

Supply Chain and Channel Management

Retailing and Omnichannel Marketing

Integrated Marketing Communications

Advertising, Public Relations, and Sales Promotions

Personal Selling and Sales Management

Filters