Question 1

Describe the buying power and characteristics of the Hispanic consumer.

Accepted Answer

Hispanic buying power was projected to r

Question 2

Insight Guides, a line of travel books, provides travelers with background information about people's beliefs, values, and customs in various parts of the world. Insight's books educate travelers about a country's

Accepted Answer

A)  society. 
B)  politics. 
C)  demographics. 
D)  macroenvironment. 
E)  culture. 
A)  society. 
B)  politics. 
C)  demographics. 
D)  macroenvironment. 
E)  culture.

Question 3

The shift of population from the Rust Belt in the North to the Sun Belt in the South and Southwest will likely

Accepted Answer

A)  decrease national cultural identity. 
B)  reduce regional cultural differences. 
C)  make it difficult to collect demographic information. 
D)  create a demand for a new generational cohort. 
E)  make it more difficult for companies to differentiate their products. 
A)  decrease national cultural identity. 
B)  reduce regional cultural differences. 
C)  make it difficult to collect demographic information. 
D)  create a demand for a new generational cohort. 
E)  make it more difficult for companies to differentiate their products.

Question 4

Mary Grace is studying the demographics of the students attending the local elementary school. What information will Mary Grace study?

Accepted Answer

She will likely look

Question 5

Strategic efforts to supply consumers with environmentally friendly merchandise are called

Accepted Answer

A)  reduce, reuse, recycle. 
B)  green marketing. 
C)  the green generation. 
D)  the inconvenient truth. 
E)  earth marketing. 
A)  reduce, reuse, recycle. 
B)  green marketing. 
C)  the green generation. 
D)  the inconvenient truth. 
E)  earth marketing.

Question 6

People participate in many cultures, which makes it all the more important for marketers to have products or services that can relate to more than one particular group.

Accepted Answer

A) True 
 B)False

Question 7

What technological advancement enables a firm to track an item from the moment it was manufactured, through the distribution system, to the retail store, and into the hands of the final consumer?

Accepted Answer

A)  RFID tags 
B)  JIT inventory systems 
C)  data mining systems 
D)  greenwashing 
E)  Internet cookies 
A)  RFID tags 
B)  JIT inventory systems 
C)  data mining systems 
D)  greenwashing 
E)  Internet cookies

Question 8

The shared meanings, beliefs, morals, values, and customs of a group of people constitute their

Accepted Answer

A)  social concerns. 
B)  culture. 
C)  demographics. 
D)  generational cohorts. 
E)  religion. 
A)  social concerns. 
B)  culture. 
C)  demographics. 
D)  generational cohorts. 
E)  religion.

Question 9

The Mayo Clinic in Minnesota is known for top-quality medical care. For decades, even presidents and dictators from around the world flew to the Mayo Clinic to utilize its services. The Mayo Clinic used its reputation to create additional medical facilities in Jacksonville, Florida, and elsewhere. This is an example of a firm focusing its efforts on satisfying customer needs that

Accepted Answer

A)  are easiest to satisfy. 
B)  provide minimal core value. 
C)  are important to all generational cohorts. 
D)  competitors have tried and failed to satisfy. 
E)  match its core competencies. 
A)  are easiest to satisfy. 
B)  provide minimal core value. 
C)  are important to all generational cohorts. 
D)  competitors have tried and failed to satisfy. 
E)  match its core competencies.

Question 10

When marketers look at advertising media they often begin with viewer or listener profiles such as age, income, gender, and race. They then compare the media profile with their target audience. These marketers are using ________ to see if the media "fit" with their advertising agenda.

Accepted Answer

A)  country culture 
B)  regional culture 
C)  demographics 
D)  micromarketing measures 
E)  scenario planning 
A)  country culture 
B)  regional culture 
C)  demographics 
D)  micromarketing measures 
E)  scenario planning

Question 11

As the euro becomes more expensive relative to the dollar, Americans are likely to purchase more European wines.

Accepted Answer

A) True 
 B)False

Question 12

Astute marketers recognize that the increasing disparity of income between upper- and lower-income groups

Accepted Answer

A)  will create inflationary expectations. 
B)  will disappear as ethnicity becomes a stronger consideration. 
C)  will create opportunities to provide value to each group. 
D)  will vanish once the recession ends. 
E)  is attributable to more people shopping online. 
A)  will create inflationary expectations. 
B)  will disappear as ethnicity becomes a stronger consideration. 
C)  will create opportunities to provide value to each group. 
D)  will vanish once the recession ends. 
E)  is attributable to more people shopping online.

Question 13

The macroenvironmental factors that marketers must consider are the company, competition, and corporate partners.

Accepted Answer

A) True 
 B)False

Question 14

As a retail clothing store manager, Randy frequently asks his staff what customers are saying, what they are asking for, and what they are coming into the shop wearing. He also attends the fashion symposium that's held every quarter in the town's main shopping district. Randy's efforts will likely help him

Accepted Answer

A)  avoid cognitive dissonance. 
B)  implement just-in-time marketing promotions. 
C)  identify potential opportunities. 
D)  avoid the need to understand regional culture. 
E)  achieve cost savings. 
A)  avoid cognitive dissonance. 
B)  implement just-in-time marketing promotions. 
C)  identify potential opportunities. 
D)  avoid the need to understand regional culture. 
E)  achieve cost savings.

Question 15

Many U.S. consumers are purchasing hybrid automobiles because they leave less of a carbon footprint. These consumers are called

Accepted Answer

A)  green consumers. 
B)  smart consumers. 
C)  hybrid consumers. 
D)  economical consumers. 
E)  greenwashing consumers. 
A)  green consumers. 
B)  smart consumers. 
C)  hybrid consumers. 
D)  economical consumers. 
E)  greenwashing consumers.

Question 16

Which of the following statements accurately describes the current income distribution in the United States?

Accepted Answer

A)  The purchasing power of lower-income groups has been steadily rising. 
B)  The middle class is outpacing all other income groups. 
C)  Wealthy households are outpacing both poor and middle-class households. 
D)  The income distribution among all households is becoming more equal. 
E)  Wealthy households are declining rapidly in purchasing power. 
A)  The purchasing power of lower-income groups has been steadily rising. 
B)  The middle class is outpacing all other income groups. 
C)  Wealthy households are outpacing both poor and middle-class households. 
D)  The income distribution among all households is becoming more equal. 
E)  Wealthy households are declining rapidly in purchasing power.

Question 17

Nearly 50 percent of U.S. adults now recycle their soda bottles and newspapers, compelling marketers to practice

Accepted Answer

A)  healthy marketing. 
B)  wellness marketing. 
C)  green marketing. 
D)  greenwashing. 
E)  economic marketing. 
A)  healthy marketing. 
B)  wellness marketing. 
C)  green marketing. 
D)  greenwashing. 
E)  economic marketing.

Question 18

Which of the following groups were born into a world where the Internet and other digital technologies already existed?

Accepted Answer

A)  Baby Boomers 
B)  Generation W 
C)  Generation X 
D)  Generation Y 
E)  Generation Z 
A)  Baby Boomers 
B)  Generation W 
C)  Generation X 
D)  Generation Y 
E)  Generation Z

Question 19

Political candidates are notorious for appealing to the different beliefs and values of groups of potential voters in different areas of the country. These politicians are appealing to differences in

Accepted Answer

A)  popular culture. 
B)  regional culture. 
C)  demographics. 
D)  generational cohorts. 
E)  country culture. 
A)  popular culture. 
B)  regional culture. 
C)  demographics. 
D)  generational cohorts. 
E)  country culture.

Question 20

Which ethnic group has shown to have increasing influence on mainstream U.S. culture, which, in turn, will impact the way firms approach their marketing strategy to this group?

Accepted Answer

A)  Hispanics 
B)  Asians 
C)  Pacific Islanders 
D)  Native Americans 
E)  Eastern Europeans 
A)  Hispanics 
B)  Asians 
C)  Pacific Islanders 
D)  Native Americans 
E)  Eastern Europeans

Describe the buying power and characteristics of the Hispanic consumer.

Insight Guides, a line of travel books, provides travelers with background information about people's beliefs, values, and customs in various parts of the world. Insight's books educate travelers about a country's

The shift of population from the Rust Belt in the North to the Sun Belt in the South and Southwest will likely

Mary Grace is studying the demographics of the students attending the local elementary school. What information will Mary Grace study?

Strategic efforts to supply consumers with environmentally friendly merchandise are called

People participate in many cultures, which makes it all the more important for marketers to have products or services that can relate to more than one particular group.

What technological advancement enables a firm to track an item from the moment it was manufactured, through the distribution system, to the retail store, and into the hands of the final consumer?

The shared meanings, beliefs, morals, values, and customs of a group of people constitute their

When marketers look at advertising media they often begin with viewer or listener profiles such as age, income, gender, and race. They then compare the media profile with their target audience. These marketers are using ________ to see if the media "fit" with their advertising agenda.

As the euro becomes more expensive relative to the dollar, Americans are likely to purchase more European wines.

Astute marketers recognize that the increasing disparity of income between upper- and lower-income groups

The macroenvironmental factors that marketers must consider are the company, competition, and corporate partners.

Many U.S. consumers are purchasing hybrid automobiles because they leave less of a carbon footprint. These consumers are called

Which of the following statements accurately describes the current income distribution in the United States?

Nearly 50 percent of U.S. adults now recycle their soda bottles and newspapers, compelling marketers to practice

Which of the following groups were born into a world where the Internet and other digital technologies already existed?

Political candidates are notorious for appealing to the different beliefs and values of groups of potential voters in different areas of the country. These politicians are appealing to differences in

Which ethnic group has shown to have increasing influence on mainstream U.S. culture, which, in turn, will impact the way firms approach their marketing strategy to this group?

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Social and Mobile Marketing

Conscious Marketing, Corporate Social Responsibility, and Ethics

Consumer Behavior

Business-To-Business Marketing

Global Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Product, Branding, and Packaging Decisions

Developing New Products

Services: the Intangible Product

Pricing Concepts for Establishing Value

Supply Chain and Channel Management

Retailing and Omnichannel Marketing

Integrated Marketing Communications

Advertising, Public Relations, and Sales Promotions

Personal Selling and Sales Management

Filters

Exam 5: Analyzing the Marketing Environment

Describe the buying power and characteristics of the Hispanic consumer.

Insight Guides, a line of travel books, provides travelers with background information about people's beliefs, values, and customs in various parts of the world. Insight's books educate travelers about a country's

The shift of population from the Rust Belt in the North to the Sun Belt in the South and Southwest will likely

Mary Grace is studying the demographics of the students attending the local elementary school. What information will Mary Grace study?

Strategic efforts to supply consumers with environmentally friendly merchandise are called

People participate in many cultures, which makes it all the more important for marketers to have products or services that can relate to more than one particular group.

What technological advancement enables a firm to track an item from the moment it was manufactured, through the distribution system, to the retail store, and into the hands of the final consumer?

The shared meanings, beliefs, morals, values, and customs of a group of people constitute their

When marketers look at advertising media they often begin with viewer or listener profiles such as age, income, gender, and race. They then compare the media profile with their target audience. These marketers are using ________ to see if the media "fit" with their advertising agenda.

As the euro becomes more expensive relative to the dollar, Americans are likely to purchase more European wines.

Astute marketers recognize that the increasing disparity of income between upper- and lower-income groups

The macroenvironmental factors that marketers must consider are the company, competition, and corporate partners.

Many U.S. consumers are purchasing hybrid automobiles because they leave less of a carbon footprint. These consumers are called

Which of the following statements accurately describes the current income distribution in the United States?

Nearly 50 percent of U.S. adults now recycle their soda bottles and newspapers, compelling marketers to practice

Which of the following groups were born into a world where the Internet and other digital technologies already existed?

Political candidates are notorious for appealing to the different beliefs and values of groups of potential voters in different areas of the country. These politicians are appealing to differences in

Which ethnic group has shown to have increasing influence on mainstream U.S. culture, which, in turn, will impact the way firms approach their marketing strategy to this group?

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Social and Mobile Marketing

Conscious Marketing, Corporate Social Responsibility, and Ethics

Consumer Behavior

Business-To-Business Marketing

Global Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Product, Branding, and Packaging Decisions

Developing New Products

Services: the Intangible Product

Pricing Concepts for Establishing Value

Supply Chain and Channel Management

Retailing and Omnichannel Marketing

Integrated Marketing Communications

Advertising, Public Relations, and Sales Promotions

Personal Selling and Sales Management

Filters