Exam 5: Analyzing the Marketing Environment

When considering the use of a radio commercial in England that was designed for U.S. markets, a marketer would likely need to consider which of the following aspects of culture that might be different between the two countries?

One of the social trends discussed in the text that is shaping consumer values in the United States and around the world is a concern about the vast disparity in income.

Which of the following specifically prohibits monopolies?

According to the text, 14 cable companies agreed to provide low-cost Internet access to impoverished families for all of the following reasons except

Some companies have been accused of taking advantage of the current social trend of green marketing, positioning their products as environmentally friendly when this may not actually be the case. This is called

Baby Boomers represent a tremendous opportunity for today's marketers. Who are the Baby Boomers? Based on their age, what might be some products that they would be interested in?

When Kimberly-Clark introduced rolls of toilet paper without the cardboard core, what social trend did this product respond to?

Greater emphasis on health and wellness concerns, greener consumers, and privacy concerns are all ________ that shape consumer values and impact marketing.

The difference between a firm's immediate marketing environment and its macroenvironment is that the macroenvironment

Which ethnic group in the United States represents a marketing opportunity for firms because it tends to earn more, have more schooling, and be more likely to be professionally employed or own a business?

For some products, marketers can combine education level with other data like occupation and income to obtain

Why are generational cohorts important to marketers?

Discuss how privacy concerns have become a current social issue. What technological invention has prompted the rise in concern over privacy?

________ is distinguished from the other generational cohorts in that the group's oldest members are now collecting Social Security.

When Diana went to college, tuition was $650 per semester. Now that same college charges $6,500 per semester. This number reflects a persistent increase in price known as

The members of Generation X are also referred to as Digital Natives.

Lisle Hair Company keeps track of the gender and age of its customers so it can target e-mails to them and be sure to have the right hair products in stock when they visit. This is an example of the use of demographics in marketing.

Socially responsible marketing involves a strategic effort by firms to supply customers with environmentally friendly, sustainable merchandise and services.

Suppose that you are the vice president of marketing for Target, the large retail store chain. You want to keep your website and in-store services current with technological advances. You might consider experimenting with what is most likely the next expected development in mobile technology, which is

Yellow Trucking provides transportation services for Dan's Delicious Donuts so that Dan's stores always have fresh stock. Yellow Trucking is an example of a