Exam 5: Analyzing the Marketing Environment

You are the marketing manager of a fast-food business that wants to appeal to consumers focused on improving their health. Citing an example from the text, what marketing initiatives would you suggest the company take?

One of the goals of value-based marketing is

Which ethnic group will marketers be paying more attention to because they are not only more affluent and suburban than previously thought, but also younger, with 47 percent between the ages of 18 and 49 years?

By paying close attention to customer needs and continuously monitoring the business environment in which it operates, a good marketer can identify potential opportunities.

Laws that prohibit the formation of monopolies or alliances that would damage a competitive marketplace benefit consumers through

The creation of CVS Health's mobile apps in connection with its onsite MinuteClinics is a response to a ________ trend that surrounds health and wellness concerns.

From a firm's perspective, the biggest advantage of RFID is

Which of the following is an example of greenwashing?

A listing on eBay featured a refurbished iMac desktop computer; interested buyers all ranged in age from teenagers to adults with their own families. These interested buyers were likely from which generational cohort?

The poorest 10 percent of the U.S. population earned less than $412 per week in 2014. This meant they had

Gaetana is the new marketing director for a local theater. One of her major responsibilities is to monitor and manage aspects of the theater's immediate environment. What will Gaetana monitor and manage?

If the inflation rate in Mexico was twice the rate in the United States, but the Mexican monetary authorities kept the peso-dollar exchange rate almost constant, which of the following would be true?

Every year Pam reassesses the economic situation in the target markets her company serves. What factors will Pam likely assess?