Exam 12: Engaging Consumers and Communicating Customer Value: Advertising and Public Relations 

Crest toothpaste has used a style of advertising to convince buyers that Crest is better than other brands at fighting cavities.

Which of the following media is most suitable for advertising a product that needs to be demonstrated?

The affordable method tends to place promotion last among spending priorities, even in situations in which advertising is critical to the firm's success.

Which of the following is an example of branded entertainment?

Lush Lawns, a new landscaping company, uses the same logo and shade of green in all forms of communication including its online ads, truck signage, website, and business cards. Which technique is being used by Lush Lawns to promote its business?

Which of the following is true of direct and digital marketing?

is any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor.

Which of the following promotion mix approaches involves a producer promoting a product to different channel members who in turn promote the product to customers?

Marketers need to know how customers connect with an ad and brand idea as a part of the broader brand relationship. This can be achieved by measuring levels.

Usually, when using public relations, a company pays for the space or time in the media.

Which of the following types of promotion tools requires a considerable degree of personal interaction with a customer?