Question 1

The new-product characteristic that refers to how well a new product fits into a potential customer's needs, values, product knowledge, and past behaviors is ________.

Accepted Answer

The answer of The new-product characteristic that refers to how...

Question 2

What three reasons account for the rapid change in new product development?

Accepted Answer

Three factors have led to the rapid incr

Question 3

There are ________ stages in the new-product development process.

Accepted Answer

The answer of There are ________ stages in the new-product...

Question 4

The most common ethical issue in new-product development involves the Federal Trade Commission's definition of the term improved.

Accepted Answer

A) True 
 B)False

Question 5

Which stage of the product life cycle usually lasts the longest?

Accepted Answer

A) maturity 
B) growth 
C) decline 
D) introduction 
A) maturity 
B) growth 
C) decline 
D) introduction

Question 6

The marketers at Nivea included a trial size of their new lotion in the September issue of Cosmopolitan Magazine. National sales increased dramatically within a few weeks, an example of this product's

Accepted Answer

A) compatibility. 
B) complexity. 
C) observability. 
D) competitive advantage. 
E) trialability. 
A) compatibility. 
B) complexity. 
C) observability. 
D) competitive advantage. 
E) trialability.

Question 7

New-category entries are described as

Accepted Answer

A) inventions that have never been seen before and create a new market. 
B) products that are new to a company but not new to the marketplace. 
C) products that have new packaging, different features, and updated designs and functions 
D) products that extend and supplement a company's established product line. 
E) products that are reintroduced into the marketplace after having been off the market for a lengthy time. 
A) inventions that have never been seen before and create a new market. 
B) products that are new to a company but not new to the marketplace. 
C) products that have new packaging, different features, and updated designs and functions 
D) products that extend and supplement a company's established product line. 
E) products that are reintroduced into the marketplace after having been off the market for a lengthy time.

Question 8

Arthur does not like change. He thinks the cell phone he currently owns is just fine even though it doesn't have all the features of new phones on the market. Arthur hopes that he doesn't lose this phone because the company doesn't make this style anymore and he doesn't want to get anything different. What type of adopter is Arthur?

Accepted Answer

A) laggard 
B) innovator 
C) early adopter 
D) late majority 
E) early majority 
A) laggard 
B) innovator 
C) early adopter 
D) late majority 
E) early majority

Question 9

Explain the effects of the various stages of the product life cycle on product/service profitability.

Accepted Answer

In the introductory stage of the product

Question 10

In an attempt to be more environmentally friendly, your company recently updated your product packaging to be made of fully recycled materials. This new and improved version would now be considered a(n)

Accepted Answer

A) restructured product 
B) modernized product 
C) updated product 
D) revamped product 
E) new product 
A) restructured product 
B) modernized product 
C) updated product 
D) revamped product 
E) new product

Question 11

Because firms are introducing products at a faster rate, one general trend in marketing is that product life cycles are getting ________.

Accepted Answer

The answer of Because firms are introducing products at a...

Question 12

The main objectives of the ________ stage of the product life cycle are profitability and maintaining the firm's market share for as long as possible.

Accepted Answer

The answer of The main objectives of the ________ stage...

Question 13

During the test-marketing stage, the firm tests not only the product itself but also the marketing strategy related to it.

Accepted Answer

A) True 
 B)False

Question 14

Dawn wants to join a new gym. She has seen flyers campus that promote a new gym in town. Dawn decides to use the one free pass presented on the flyer to try out the gym to see if it will meet her needs. What stage of the consumer adoption process does this represent?
A)trial
B)comparison
C)interest
D)awareness
E)adoption

Accepted Answer

The answer of Dawn wants to join a new gym....

Question 15

The new product characteristic that refers to how well a new product fits into potential customers' needs, values, product knowledge, and past behaviors is

Accepted Answer

A) complexity. 
B) competitive advantage. 
C) observability. 
D) trialability. 
E) compatibility. 
A) complexity. 
B) competitive advantage. 
C) observability. 
D) trialability. 
E) compatibility.

Question 16

The stage of the new-product development (NPD)process in which a set of product concepts is generated from which to identify potentially viable new products is called idea

Accepted Answer

A) screening. 
B) marketing. 
C) analysis. 
D) development. 
E) generation. 
A) screening. 
B) marketing. 
C) analysis. 
D) development. 
E) generation.

Question 17

The launch stage of the new-product development process is usually the least expensive stage for new products, since most of the work has already been done.

Accepted Answer

A) True 
 B)False

Question 18

The idea behind "design thinking" is to create products that fill gaps in a company's already existing product line.

Accepted Answer

A) True 
 B)False

Question 19

Firms that generate new-product ideas by gathering both external and internal ideas are using

Accepted Answer

A) disruptive technology. 
B) cloudsourcing. 
C) open innovation. 
D) diffusion. 
E) pivoting. 
A) disruptive technology. 
B) cloudsourcing. 
C) open innovation. 
D) diffusion. 
E) pivoting.

Question 20

In order to reduce the risk of new-product failures, companies should let the ________ guide idea generation and screening.

Accepted Answer

The answer of In order to reduce the risk of...

The new-product characteristic that refers to how well a new product fits into a potential customer's needs, values, product knowledge, and past behaviors is ________.

What three reasons account for the rapid change in new product development?

There are ________ stages in the new-product development process.

The most common ethical issue in new-product development involves the Federal Trade Commission's definition of the term improved.

Which stage of the product life cycle usually lasts the longest?

The marketers at Nivea included a trial size of their new lotion in the September issue of Cosmopolitan Magazine. National sales increased dramatically within a few weeks, an example of this product's

New-category entries are described as

Explain the effects of the various stages of the product life cycle on product/service profitability.

In an attempt to be more environmentally friendly, your company recently updated your product packaging to be made of fully recycled materials. This new and improved version would now be considered a(n)

Because firms are introducing products at a faster rate, one general trend in marketing is that product life cycles are getting ________.

The main objectives of the ________ stage of the product life cycle are profitability and maintaining the firm's market share for as long as possible.

During the test-marketing stage, the firm tests not only the product itself but also the marketing strategy related to it.

The new product characteristic that refers to how well a new product fits into potential customers' needs, values, product knowledge, and past behaviors is

The stage of the new-product development (NPD)process in which a set of product concepts is generated from which to identify potentially viable new products is called idea

The launch stage of the new-product development process is usually the least expensive stage for new products, since most of the work has already been done.

The idea behind "design thinking" is to create products that fill gaps in a company's already existing product line.

Firms that generate new-product ideas by gathering both external and internal ideas are using

In order to reduce the risk of new-product failures, companies should let the ________ guide idea generation and screening.

Why Marketing Matters to You

Strategic Planning

The Global Environment

Consumer Behavior

Marketing Research

Segmentation, Targeting, and Positioning

Promotional Strategies

Personal Selling

Supply Chain and Logistics Management

Pricing

Retailing

Digital and Social Media Marketing

Branding

Customer Relationship Management

Social Responsibility and Sustainability

Filters

Exam 6: Product Development

The new-product characteristic that refers to how well a new product fits into a potential customer's needs, values, product knowledge, and past behaviors is ________.

What three reasons account for the rapid change in new product development?

There are ________ stages in the new-product development process.

The most common ethical issue in new-product development involves the Federal Trade Commission's definition of the term improved.

Which stage of the product life cycle usually lasts the longest?

The marketers at Nivea included a trial size of their new lotion in the September issue of Cosmopolitan Magazine. National sales increased dramatically within a few weeks, an example of this product's

New-category entries are described as

Explain the effects of the various stages of the product life cycle on product/service profitability.

In an attempt to be more environmentally friendly, your company recently updated your product packaging to be made of fully recycled materials. This new and improved version would now be considered a(n)

Because firms are introducing products at a faster rate, one general trend in marketing is that product life cycles are getting ________.

The main objectives of the ________ stage of the product life cycle are profitability and maintaining the firm's market share for as long as possible.

During the test-marketing stage, the firm tests not only the product itself but also the marketing strategy related to it.

The new product characteristic that refers to how well a new product fits into potential customers' needs, values, product knowledge, and past behaviors is

The stage of the new-product development (NPD)process in which a set of product concepts is generated from which to identify potentially viable new products is called idea

The launch stage of the new-product development process is usually the least expensive stage for new products, since most of the work has already been done.

The idea behind "design thinking" is to create products that fill gaps in a company's already existing product line.

Firms that generate new-product ideas by gathering both external and internal ideas are using

In order to reduce the risk of new-product failures, companies should let the ________ guide idea generation and screening.

Why Marketing Matters to You

Strategic Planning

The Global Environment

Consumer Behavior

Marketing Research

Segmentation, Targeting, and Positioning

Promotional Strategies

Personal Selling

Supply Chain and Logistics Management

Pricing

Retailing

Digital and Social Media Marketing

Branding

Customer Relationship Management

Social Responsibility and Sustainability

Filters