Exam 6: Product Development

Hewlett-Packard doesn't currently offer an e-reader in its product line. However, if the company decided to enter the market by producing an e-reader of its own, it would be classified as what type of product?

Jacqueline is in the market for a new laptop. She has spent quite a bit of time gathering information and thinking about the purchase. She has asked her friends for opinions about the models they own and is happy that there are a lot of models to choose from. Jacqueline is most likely what type of adopter?

In which stage of the new-product development process do most ideas for new products and services end up getting rejected for one reason or another?

The practice in which companies frequently come out with new models of a product that make existing models obsolete is referred to as ________ ________.

During the decline stage, the firm will likely put forth a lot of effort to change a good's appearance or functionality in order to generate interest for the product.

The recently introduced Blueberry Cheerios is a product-line extension for General Mills' Cheerios brand.

The most common ethical issue in new-product development involves the Federal Trade Commission's definition of the term

In what stage of the new-product development process would a company use a SWOT analysis and environmental scanning to determine where new products may be able to help strengthen the firm's marketing position?

Which category of product adopters relies on others for information and buys a product because their friends have already done so?

Test marketing occurs when a new product is introduced in its final form to a geographically limited market to see how well the product sells and to get reactions from potential users.

When Lays launched its new Limon flavored potato chips, it was an example of a product line ________ because the Lays extended its already-established product line.

Why are most consumers characterized as early or late majority adopters?

New products can be categorized as new-to-the market products, new-category entries, product-line extensions, or

You are proposing a new product to be built by your company. You decide to create a mock-up of the product using the proposed materials. This mock-up is also referred to as

Read the following list of tasks and select the one that does not take place during the product launch stage.

A product that has new packaging, different features and updated designs and functions is a

_________ are intangible and represent formulated thoughts or opinions, whereas ________ are intangible products that cannot be touched, weighed, or measured.

Which product category makes up the smallest percentage of new products but carries the most potential (and risk)for the company introducing them?

At what stage of the product life cycle is price usually the highest?

The new-product characteristic that refers to the extent to which culture values "progress" is referred to as ________.