Exam 6: Product Development

The new-product strategy development stage accomplishes all of the following except

Laughlin wants to join a new health club. His roommate belongs to a club that Laughlin heard about on the radio. He decides to use his roommate's free guest passes to try out the club to see if it meets his needs. What stage of the consumer adoption process does this represent?

Highly popular in the 1980s and 1990s, fanny packs are coming back in style with Gucci and Coach making more modern styles. Fanny packs are an example of a

The final stage in the consumer adoption process is ________, whereby the consumer actually buys and uses the product.

The combination of all the products a company sells is referred to as its product line.

A product that is marketed as "new and improved" is most likely a ________ product.

Nestor is considered to be tech savvy by his friends. He is unafraid to take risks when it comes to trying new products and is always the first in his group to get the latest gizmo. What type of product adopter is Nestor?

Products that are new to a company but not new to the marketplace are classified as ________-________ entries.

What type of adopter is typically well respected by their peers and sought by marketers because they tend to be opinion leaders who are willing to talk to other people about their experiences with their purchases?

Products that take longer for consumers to see the benefits of or that do not have a good infrastructure in place for support are called

You are introducing a new product, and want to make sure that potential customers can examine the merits of a new product. You offer free samples to customers and give away in-store free samples. This product characteristic is referred to as

Which type of product has a product life cycle curve that is a steep up-and-down curve because consumers rapidly adopt and then abandon the product?

As it pertains to new product characteristics, the superior position a product enjoys over competing products if consumers believe it has more value than other products in its category is referred to as

Products that displace an established technology and shake up the industry or create a completely new industry are examples of ________ technology.

Idea ________ involves coming up with a set of product concepts from which to identify potentially viable new products.

When Hasbro comes up with an idea for a new toy, it needs to ensure that the children who play with the toy will not choke on any of its parts and that the toy in general will not be a hazard to the children who will be using it. In what stage of the new-product development process will these safety checks occur?