Exam 14: Implementing Interactive and Multichannel Marketing

A process that automatically groups people with similar buying intentions, preferences, and behaviors and then predicts future purchases is referred to as

Personalization refers to

Define a cross-channel consumer, and explain why they are important to marketers.

Stickiness Marketing Dashboard -Consider the Stickiness Marketing Dashboard above for an automobile dealership. To gauge the stickiness of its website, the firm monitors several measures. For 2014, where would Arrow B be shown, as the average time spent per unique monthly visitor (in minutes) on the automobile dealership's website?

The practice of using information provided by cookies for directing online advertising from marketers to those online shoppers whose behavioral profiles suggest they would be interested in such advertising is referred to as

Amazon.com is an Internet retailer located in the United States. About 45 percent of its sales are to customers who live outside the United States. This shows how electronic commerce contributes to customer value through the creation of

Studies show that automobile shoppers spend an average of 11 hours ________ before setting foot in a showroom.

Because ________ collect precise information about preferences and behavior of individual buyers, a company becomes more knowledgeable about a customer and better able to anticipate and fulfill that customer's needs.

When John subscribed to a financial news publication online, the company told him that as a service to him it would be creating a cookie. Explain what the online publication did and why.

Internet users aged 15 and older are expected to buy about ________ worth of products and services online in 2022 (excluding travel, automobile, and prescription drugs).

Among popular purchases online, one category includes items for which product information is an important part of the purchase decision, but prepurchase trial is not necessarily critical. This category contains items such as

Pizza Hut's management team uses a(n) ________ to monitor various aspects of the brand's marketing program and provide an almost constant stream of fresh information that it can use to optimize engagement with people or tweak various aspects of performance.

Stickiness Marketing Dashboard -Consider the Stickiness Marketing Dashboard above for an automobile dealership. To gauge the stickiness of its website, the firm monitors several measures. For 2013, where would Arrow A be shown, as the average time spent per unique monthly visitor (in minutes) on the automobile dealership's website?

To gauge stickiness, companies use the following formula

In 2004, the ________ Act became effective, restricting information collection and unsolicited email promotions on the Internet.

Define the customer experience from an interactive marketing perspective. List the seven website design elements that companies use to produce a customer experience. Which two of these design elements provide a platform for the other five?

Word-of-mouth behavior in marketspace is referred to as

iVillage.com is a website targeted at women who share common interests such as career management, personal finances, parenting, relationships, beauty, and health. The site features articles, newsletters, and videos on these topics as well as the opportunity for visitors to link to its social media sites like Facebook and Pinterest. This describes one example of why consumers shop and buy online, which is

The benefit of customization in the online environment is that

In the traditional sense, a ________ is where buyers and sellers engage in face-to-face exchange relationships in a material environment characterized by physical facilities and mostly tangible objects.