Exam 14: Implementing Interactive and Multichannel Marketing

Individuality and interactivity are important building blocks for buyer-seller relationships. For these relationships to develop, companies must treat customers as individuals and empower them to (1) influence the timing and extent of the buyer-seller interaction and (2)

Seven Cycles' business model includes the Internet, which enables customers to collaborate on the bike design using the company's ________ fitting system that considers the rider's size, aspirations, and riding habits.

Which of these may be a reason why consumers do not shop and buy online?

Showrooming refers to

Online shopping and buying helps consumers avoid traffic and standing in store checkout lines; they sometimes use online shopping for

Pizza Hut's young adult males seek more of the food they love with ________ in the process.

Permission marketing refers to

According to the eight-second rule,

In terms of the online customer experience, content refers to

A recent Pew Internet and American Life Project poll reported that ________ percent of online consumers have privacy and security concerns about the Internet.

Seven Cycles uses ________ to create customer value, build relationships, and produce customer experiences in novel ways.

TheKnot.com, a website for locating everything needed for a wedding, contains several links to other websites that an engaged couple might need, including a travel agency, a linen store, a wedding gown retailer, and several other links. TheKnot.com is an example of a website that incorporates the ________ design element.

Customization refers to

Self-regulatory efforts to respond to online consumers' concerns about privacy and security include

In terms of design elements for websites, ________ relevance and presentation along with context dimensions combine to engage a website visitor and provide a platform for the five other design elements.

The Harley Owners Group (HOG), sponsored by Harley-Davidson and supported by its website, allows fellow HOG members to communicate with each other. Because it hosts HOG, the Harley-Davidson website incorporates the ________ design element.

Pizza Hut's website ________ are integrated with the company's overall communications programs-including traditional media-with product innovations, promotions, and special events shared across platforms.

In terms of the online customer experience, communication refers to

Although Recreational Equipment, Inc. (www.rei.com) has typical retail store hours, 35 percent of its orders are placed between the hours of 10 p.m. and 7 a.m. This shows how electronic commerce contributes to customer value through the creation of

An Internet-enabled digital environment characterized by face-to-screen exchange relationships and electronic images and offerings is referred to as