Exam 14: Implementing Interactive and Multichannel Marketing

Visitors to the Universal Studios theme park can borrow one of three user-controlled webcams to take pictures of the park and themselves enjoying the park. Then the webcam users can email the pictures to their friends. The average webcam user sends four emails to friends and has resulted in more than 6 million park images being sent to potential visitors. Universal Studios is using ________ to promote its theme park.

Pizza Hut's website customization is achieved in several ways, but the primary utility is to

________ refers to the ability of consumers to stop or change the kind, amount, or timing of information sent to them about products or brands.

Pizza Hut has been a pioneer in the QSR industry. QSR is an acronym for

When you buy an e-book at Amazon.com, it uses ________ to recommend an e-book by a similar author within the same genre.

Automobile dealerships have invested significant time, effort, and money in their websites. Dealerships commonly measure website performance by tracking visits, visitor traffic, and ________, which refers to the amount of time per month that visitors spend on their websites.

Levi's Japan has a website that caters to those looking to tailor their own denim, allowing customers to choose from different cuts (502 regular wide, 505 regular wide, 517 boot cut), coloration (dark used, mid used), button and rivet colors (gold, silver, bronze), inseam length, and extra treatments (sanding, paint drips). From start to delivery takes about a month. This describes one example of why consumers shop and shop and buy online, which is

What is the marketspace?

Which of the following statements about cost and its impact on online shopping is most accurate?

Explain the four ways the marketspace creates value for consumers.

________ is the design element that encompasses all digital information on a website, including the presentation form: text, video, audio, and graphics.

Pizza Hut realized that it did not make sense for it or its customers to create a community on the site. As a result, Pizza Hut tapped into ________ to achieve results in a very cost-effective manner.

A consumer's consent to receive email and advertising based on personal data supplied by the consumer is called

Which of the following statements regarding when and where online consumers shop and buy is most accurate?

The most common cross-channel shopping and buying path is to browse one or more websites and then

The ability of a website to modify itself to, or be modified by, each individual user is referred to as

Users of NYTimes.com can peruse the book review section and click on a link to Barnes & Noble to order a book that was reviewed or browse related titles. NYTimes.com effectively uses the ________ website design element.

A blog is

Which of the following pricing tactics would Ticketmaster use if it wanted to price sports and concert tickets in a flexible way, in response to supply and demand?

A visitor to WWE.com will find frequently updated information on WWE wrestlers, matches, and licensed merchandise as well as links to the W Network and to the WWE Facebook, Twitter, and YouTube sites. The WWE.com website uses ________, a website design element that influences customer experience.