Exam 14: Implementing Interactive and Multichannel Marketing

What do online eyeglass retailer Warby Parker, online mattress seller Casper Sleep, clothing online retailer Bonobos, jewelry online retailer Blue Nile, and Amazon have in common?

Yahoo! allows its users to create a web page by picking the content (stock quotes, weather conditions, local TV schedules) they want to have displayed. This consumer-initiated practice is an example of

Out-of-date items such as last year's models of computer equipment and accessories sold online are often priced using

Clinique Cosmetics has a database of more than 600,000 people who registered on its website by providing selected personal information. The registration process requested that customers fill out a brief survey and check a box that allows Clinique to send them product updates via email. When Clinique introduced its Anti-Aging Serum, it sent emails to all women over 35 who had indicated in the survey that they were worried about wrinkles. Eight percent of the women who received the email purchased the new product. Clinique used ________ to introduce its new product.

A web page that serves as a publicly accessible personal journal for an individual or organization is referred to as

Office Depot promises an exceptional online shopping experience, free delivery for purchases over $35, buy-online-collect in store, and a wide range of products available for purchase in the store. Office Depot is following ________ strategy.

Consumers deftly use Internet technology to seek information, evaluate alternatives, and make purchase decisions on their own time, terms, and conditions. This describes which reason consumers buy and shop online?

The online consumer who shops online but buys offline, or shops offline but buys online is referred to as a ________ consumer.

Which of the following transactions occurred in the marketspace?

Bots contribute to the convenience of online shopping because they

List the six reasons consumers shop and buy online. Name a reason some may be hesitant.

According to Ian Wolfman, Pizza Hut chief marketing officer, "Brands that thrive will be those, like Pizza Hut, that can efficiently build sustainable relationships with people-relationships that have both high ________ and high ________."

Viral marketing refers to

To gauge stickiness, a company monitors

Which of the following is one of three rules for a company to successfully employ permission marketing?

About ________ percent of U.S. online shoppers have engaged in showrooming for one or more products.

Buzz is particularly influential for which of the following items?

An Internet-enabled promotional strategy that encourages individuals to forward marketer-initiated messages to others via email, social networking, and blogs is referred to as

The greatest marketspace opportunity for marketers lies in its potential for creating form utility. Explain how form utility contributes to customer value through communication, customization, and choice.

Internet-enabled technology employed in transmitting information from marketer-to-consumer, consumer-to-consumer, and consumer-to-marketer is referred to as