Question 1

Product deletion can best be described as the process of deleting a product from the product mix when it

Accepted Answer

A)  is perceived as a failure by top management. 
B)  is reviewed negatively by a systematic review board. 
C)  increases production costs and decreases profits. 
D)  no longer responds to promotional efforts. 
E)  no longer satisfies a sufficient number of customers. 
A)  is perceived as a failure by top management. 
B)  is reviewed negatively by a systematic review board. 
C)  increases production costs and decreases profits. 
D)  no longer responds to promotional efforts. 
E)  no longer satisfies a sufficient number of customers.

Question 2

The product deletion process is similar to the ____ step of the new-product development process because both involve deciding whether the product should be in the product mix based on an assessment of sales, costs, and profits.

Accepted Answer

A)  idea generation 
B)  screening 
C)  product development 
D)  test marketing 
E)  business analysis 
A)  idea generation 
B)  screening 
C)  product development 
D)  test marketing 
E)  business analysis

Question 3

The members of a venture team come from

Accepted Answer

A)  the marketing department. 
B)  a consulting firm. 
C)  the research and development department. 
D)  the production and finance departments. 
E)  different functional areas of an organization. 
A)  the marketing department. 
B)  a consulting firm. 
C)  the research and development department. 
D)  the production and finance departments. 
E)  different functional areas of an organization.

Question 4

After building a prototype of his new device, Brad is asked to conduct rigorous functional testing to see if the device meets performance and safety qualifications. This is part of the ____ phase of the new-product development process.

Accepted Answer

A)  product design 
B)  screening 
C)  product development 
D)  concept testing 
E)  test marketing 
A)  product design 
B)  screening 
C)  product development 
D)  concept testing 
E)  test marketing

Product deletion can best be described as the process of deleting a product from the product mix when it

The product deletion process is similar to the ____ step of the new-product development process because both involve deciding whether the product should be in the product mix based on an assessment of sales, costs, and profits.

The members of a venture team come from

After building a prototype of his new device, Brad is asked to conduct rigorous functional testing to see if the device meets performance and safety qualifications. This is part of the ____ phase of the new-product development process.

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets, Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts, Branding, and Packaging

Services Marketing

Marketing Channels and Supply Chain Management

Retailing, Direct Marketing and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters

Exam 12: Developing and Managing Products

Product deletion can best be described as the process of deleting a product from the product mix when it

The product deletion process is similar to the ____ step of the new-product development process because both involve deciding whether the product should be in the product mix based on an assessment of sales, costs, and profits.

The members of a venture team come from

After building a prototype of his new device, Brad is asked to conduct rigorous functional testing to see if the device meets performance and safety qualifications. This is part of the ____ phase of the new-product development process.

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets, Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts, Branding, and Packaging

Services Marketing

Marketing Channels and Supply Chain Management

Retailing, Direct Marketing and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters