Exam 12: Developing and Managing Products

Disruptive innovations involve completely new technologies.

Which of the following is a disadvantage of gradually introducing a product to market?

Top managers at Cincinnati Microwave believe that they have a successful working prototype of their new radar detector and plan to go directly to regional commercialization of the new product. In this instance, they are contemplating skipping the ____ phase of the new-product development process.

Product design is the process of creating and designing products so that consumers perceive them as different from competing products.

Scenario 12.1 Use the following to answer the questions. Cheetos Fat-free Crunchies is a product developed through advanced technology. Cheetos engineered a technique for making reduced-fat snacks that taste cheesier and stay fresh longer. Cheetos introduced Fat-free Crunchies in limited markets in 2012 and began national distribution in 2013. About 18 months later, a series of competitors' ads was run claiming that Cheetos Crunchies actually contained 1.5 grams of fat, and that they contained preservatives and additives. Research showed that the taste of Cheetos Crunchies was also perceived negatively by some people. To save the product, Cheetos reduced the remaining fat to 0 grams, took out the preservatives, and improved the taste. Refer to Scenario 12.1. Suppose that Cheetos stops production of Cheetos Fat-free Crunchies and sells all of its remaining inventory to a warehouse club. This would be an example of a(n)

"Is the demand strong enough?" is a question that marketers ask during the ____ phase of new-product development.

What is the primary distinction between a line extension and a product modification?

The Home Depot differentiates its product offerings from its competition with stores like Sam's by offering delivery and installation, financing arrangements, and repairs. The Home Depot is differentiating through

Venture teams work outside of established organization divisions.

____ and ____ are important characteristics of quality for consumer markets, and ____ and ____ are important characteristics of quality for business markets.

New-product development does not include planning for advertising.

Marcus works in marketing at a mid-sized firm that sells to both business and consumer markets. He is in charge of all the marketing activities targeted toward business customers, while his partner focuses on the activities targeting consumers. Marcus is most likely a

There is no best approach to managing products.

Kara is a member of the product development team at a company that manufactures sports equipment. During a recent meeting, one of the team members asked, "What level of quality are we building into the camping gear?" Based on this question, Kara and her team are most likely in the ____ phase of new-product development.

Which of the following statements is true about product support services?

Why are line extensions more common than new products?

A venture team has the authority to execute plans for the development of products.

Janna has just bought an Oculus Rift. She likes the virtual reality headset, but there are some features she wishes it has that it does not. She hears about the HTC Vive and decides to test it out. She plans to compare its performance with the Oculus Rift. This will allow her to get a better idea about whether the Oculus Rift was a smart purchase. Janna is most likely trying to use these comparisons to determine _________________ .

Functional modifications help an organization achieve and maintain a progressive image.

Delivery, installation, financing, repair, warranties, and guarantees are all examples of product features.