Exam 12: Developing and Managing Products

Functional modifications usually require that the product be

Why do brands require repositioning? What are the ways in which repositioning can be accomplished?

Scenario 12.1 Use the following to answer the questions. Cheetos Fat-free Crunchies is a product developed through advanced technology. Cheetos engineered a technique for making reduced-fat snacks that taste cheesier and stay fresh longer. Cheetos introduced Fat-free Crunchies in limited markets in 2012 and began national distribution in 2013. About 18 months later, a series of competitors' ads was run claiming that Cheetos Crunchies actually contained 1.5 grams of fat, and that they contained preservatives and additives. Research showed that the taste of Cheetos Crunchies was also perceived negatively by some people. To save the product, Cheetos reduced the remaining fat to 0 grams, took out the preservatives, and improved the taste. Refer to Scenario 12.1. The new, improved Cheetos Fat-Free Crunchies was a(n) ____.

______________ refers to how a product is conceived, planned, and produced.

PepsiCo has a new flavor of soft drink that it wants to test to determine reactions of probable buyers. Which of the following test market characteristics would be least useful to PepsiCo when testing the new soft drink?

Dropping an unprofitable product immediately is the best strategy when

Max is a product manager at Whirlpool. He learned that one of his competitors, Kenmore, was engaging in a product test of a new dishwasher. He decided to lower prices on his Whirlpool dishwashers in Kenmore's test market area in order to _____ the test program.

What step in developing new products involves determining whether the product idea is compatible with company objectives, needs, and resources on a general level?

As Justin works on the prototype of a new action-oriented computer game, he is engaging in which phase of the new-product development process?

List and discuss the major phases of the new-product development process.

Identify and explain the dimensions of product quality.

The product development stage determines the technical feasibility of producing the new product.

Scenario 12.1 Use the following to answer the questions. Cheetos Fat-free Crunchies is a product developed through advanced technology. Cheetos engineered a technique for making reduced-fat snacks that taste cheesier and stay fresh longer. Cheetos introduced Fat-free Crunchies in limited markets in 2012 and began national distribution in 2013. About 18 months later, a series of competitors' ads was run claiming that Cheetos Crunchies actually contained 1.5 grams of fat, and that they contained preservatives and additives. Research showed that the taste of Cheetos Crunchies was also perceived negatively by some people. To save the product, Cheetos reduced the remaining fat to 0 grams, took out the preservatives, and improved the taste. Refer to Scenario 12.1. Cheetos produces several cheese snack products and is considering a new Cheetos brand of crackers. This new Cheetos brand of crackers would most likely be an example of

Test marketing is an extension of the product screening process.

Which of the following types of product modifications inevitably tend to cause firms to reduce costs in some of the organization?

Functional modifications are usually executed by altering the materials or the production process.

Line extensions are less common than other new products because line extensions are more expensive and more risky.

When marketers at Nabisco met with groups of young adults to identify the types of snacks that young people want, they were engaging in which phase of new-product development?

Ideally, test marketing should follow which stage in the new-product development process?

The overall characteristics of a product that allow it to perform as expected in satisfying customer needs is