A) each instance of an advertisement being viewed by a user. B) cost per thousand impressions. C) a concept where advertisers do not pay unless someone clicks on their ad. D) the maximum amounts of money advertisers are willing to pay for each click on their ads. E) the number of users who clicked an ad divided by the number of times the ad was delivered. A) each instance of an advertisement being viewed by a user. B) cost per thousand impressions. C) a concept where advertisers do not pay unless someone clicks on their ad. D) the maximum amounts of money advertisers are willing to pay for each click on their ads. E) the number of users who clicked an ad divided by the number of times the ad was delivered.

A) are limiting the reach of organic posts, prompting many firms to spend on Facebook ads to connect with more users. B) ensure that any post from an organization's fan page will arrive in the feed of anyone who has "Liked" that page. C) prohibit content promoting apps that run outside the Facebook platform, since such content competes with user attention and Facebook wants users to spend as much time as possible on its own services. D) will show identical ads to all users, worldwide, if they are of the same age and gender. E) are entirely ad-free. Zuckerberg refuses to run ads in feeds because he feels this will degrade the user experience, even though Facebook would likely earn significantly more if it did so. A) are limiting the reach of organic posts, prompting many firms to spend on Facebook ads to connect with more users. B) ensure that any post from an organization's fan page will arrive in the feed of anyone who has "Liked" that page. C) prohibit content promoting apps that run outside the Facebook platform, since such content competes with user attention and Facebook wants users to spend as much time as possible on its own services. D) will show identical ads to all users, worldwide, if they are of the same age and gender. E) are entirely ad-free. Zuckerberg refuses to run ads in feeds because he feels this will degrade the user experience, even though Facebook would likely earn significantly more if it did so.

Exam 11: Facebook: a Billion-Plus Users, the High-Stakes Move to Mobile, and Big Business From the Social Graph

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There's an old computer science saying that a computer should never ask you a question that it should be able to work out the answer to. How can a smartphone work out much more?

(Essay)

4.8/5

(41)

Question 41

The acronym ARPU represents the phrase ______.

(Short Answer)

4.7/5

(33)

Question 42

Facebook's storage needs have grown by a factor of _______in just four years

(Short Answer)

4.8/5

(41)

Question 43

The term "content adjacency" refers to:

(Multiple Choice)

4.8/5

(35)

Question 44

How has Facebook been able to gain a share in the photo-sharing and video-sharing markets at the expense of established firms?

(Essay)

4.8/5

(33)

Question 45

The online advertising acronym CPC is defined as ____________.

(Short Answer)

4.9/5

(42)

Question 46

Facebook's phenomenal growth implies that it requires minimal infrastructure investment.

(True/False)

5.0/5

(35)

Question 47

Investor groups that provide funding in exchange for an ownership stake in the firm are called _____.

(Multiple Choice)

4.9/5

(40)

Question 48

Many analysts were skeptical of Facebook's ability to create a business from mobile. Mobile revenue just before the IPO was zero.

(True/False)

4.8/5

(33)

Question 49

The term "social graph" refers to:

(Multiple Choice)

4.9/5

(31)

Question 50

Brand advertisers largely consider user-generated content as low-quality, brand-unsafe inventory for running advertisements. This can be attributed to:

(Multiple Choice)

4.9/5

(32)

Question 51

CPM refers to:

(Multiple Choice)

4.8/5

(36)

Question 52

_____ are systems distributed throughout the Internet (or other network) that help to improve the delivery (and hence loading) speeds of Web pages and other media, typically by spreading access across multiple sites located closer to users.

(Short Answer)

4.8/5

(31)

Question 53

Zuckerberg has declared Internet access to be a "____________."

(Short Answer)

4.8/5

(31)

Question 54

One of Facebook's key resources for competitive advantage is:

(Multiple Choice)

4.8/5

(41)

Question 55

Systems distributed throughout the Internet that help improve the delivery speeds of Web pages and other media, typically by spreading access across multiple sites located closer to users are known as:

(Multiple Choice)

4.9/5

(36)

Question 56

Facebook purchased Oculus VR because, like Zuckerberg, the firm's youthful founder had already built a platform with a massive customer base.

(True/False)

4.9/5

(27)

Question 57

What are Facebook Instant Articles and why would a firm want to take advantage of this offering?

(Essay)

4.8/5

(38)

Question 58

Facebook's acquisition of WhatsApp was a way for Zuckerberg's firm to gain leadership in the fast-growing mobile messaging market.

(True/False)

4.9/5

(24)

Question 59

Facebook feeds

(Multiple Choice)

4.8/5

(38)

Question 60

Showing 41 - 60 of 103

There's an old computer science saying that a computer should never ask you a question that it should be able to work out the answer to. How can a smartphone work out much more?

The acronym ARPU represents the phrase ______.

Facebook's storage needs have grown by a factor of _______in just four years

The term "content adjacency" refers to:

How has Facebook been able to gain a share in the photo-sharing and video-sharing markets at the expense of established firms?

The online advertising acronym CPC is defined as ____________.

Facebook's phenomenal growth implies that it requires minimal infrastructure investment.

Investor groups that provide funding in exchange for an ownership stake in the firm are called _____.

Many analysts were skeptical of Facebook's ability to create a business from mobile. Mobile revenue just before the IPO was zero.

The term "social graph" refers to:

Brand advertisers largely consider user-generated content as low-quality, brand-unsafe inventory for running advertisements. This can be attributed to:

CPM refers to:

_____ are systems distributed throughout the Internet (or other network) that help to improve the delivery (and hence loading) speeds of Web pages and other media, typically by spreading access across multiple sites located closer to users.

Zuckerberg has declared Internet access to be a "____________."

One of Facebook's key resources for competitive advantage is:

Systems distributed throughout the Internet that help improve the delivery speeds of Web pages and other media, typically by spreading access across multiple sites located closer to users are known as:

Facebook purchased Oculus VR because, like Zuckerberg, the firm's youthful founder had already built a platform with a massive customer base.

What are Facebook Instant Articles and why would a firm want to take advantage of this offering?

Facebook's acquisition of WhatsApp was a way for Zuckerberg's firm to gain leadership in the fast-growing mobile messaging market.

Facebook feeds

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