Question 1

Most Facebook applications are focused on businesses and educational services.

Accepted Answer

A) True 
 B)False

Question 2

Facebook has dominated the desktop, but why is mobile, specifically apps offered on smartphones, considered different than browser-based services, potentially limiting the likelihood that browser-dominant platforms will also lead with app-centric offerings?

Accepted Answer

@#LAT-DLM&Smartphone apps can access a user's addr

Question 3

A significant portion of Facebook's underlying technical infrastructure consists of open source software.

Accepted Answer

A) True 
 B)False

Question 4

Third-party Web sites can choose to accept a user's Facebook credentials to allow the user to access their content.

Accepted Answer

A) True 
 B)False

Question 5

_____ is considered to be the most persuasive and valuable method of promoting products and services.

Accepted Answer

A)  Online advertising 
B)  Vertical integration 
C)  Swiping 
D)  Word of mouth 
E)  Search marketing 
A)  Online advertising 
B)  Vertical integration 
C)  Swiping 
D)  Word of mouth 
E)  Search marketing

Question 6

Facebook enjoys significantly higher click-through rates than Google.

Accepted Answer

A) True 
 B)False

Question 7

Describe the two strategic resources that are most critical to Facebook's competitive advantage.

Accepted Answer

Facebook's key resources for competitive

Question 8

When a firm _____, it sells stock to the public for the first time.

Accepted Answer

goes publi

Question 9

Why is Sheryl Sandberg considered to be the copilot of Facebook?

Accepted Answer

While Facebook's founder is considered t

Question 10

Which of the following statements is true of the term "cloud"?

Accepted Answer

A)  It refers to a collection of computing resources available for access over the Internet. 
B)  It refers to the phenomenon of adapting products and services for different languages and regional differences. 
C)  It refers to a situation when the value of a product or service increases as the number of its users expands. 
D)  It refers to a situation when others take advantage of a user or a service without providing any sort of reciprocal benefit. 
E)  It refers to a closed network or a single set of services controlled by one dominant firm. 
A)  It refers to a collection of computing resources available for access over the Internet. 
B)  It refers to the phenomenon of adapting products and services for different languages and regional differences. 
C)  It refers to a situation when the value of a product or service increases as the number of its users expands. 
D)  It refers to a situation when others take advantage of a user or a service without providing any sort of reciprocal benefit. 
E)  It refers to a closed network or a single set of services controlled by one dominant firm.

Question 11

WeChat has proven to be a successful app-based platform in China. What does WeChat offer? How has Facebook tried to expand Messenger into a platform?

Accepted Answer

WeChat's open platform supports digital

Question 12

Ads with social context attempt to take advantage of the concept of social proof - detracting legitimacy from a product through its association with your friends.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following statements is true about Facebook?

Accepted Answer

A)  Global growth of Facebook is saturated, with most of the planet's population already having Facebook accounts. 
B)  Approximately 20 percent of Facebook users reside in China. 
C)  Entrepreneurs beware: Mark Zuckerberg lost most of the value in the firm he founded to the Winklevoss twins, providing evidence that entrepreneurs should have a founder with a strong legal background. 
D)  Facebook has largely avoided privacy concerns by allowing posts to expire over time. 
E)  Facebook is highly profitable, with a growing ad business on mobile platforms. 
A)  Global growth of Facebook is saturated, with most of the planet's population already having Facebook accounts. 
B)  Approximately 20 percent of Facebook users reside in China. 
C)  Entrepreneurs beware: Mark Zuckerberg lost most of the value in the firm he founded to the Winklevoss twins, providing evidence that entrepreneurs should have a founder with a strong legal background. 
D)  Facebook has largely avoided privacy concerns by allowing posts to expire over time. 
E)  Facebook is highly profitable, with a growing ad business on mobile platforms.

Question 14

The New York Times points out, fewer than half of global Internet users have __________ high enough to interest major advertisers

Accepted Answer

The answer of The New York Times points out, fewer...

Question 15

What is Facebook's motivation for offering new features under an opt-out scheme?

Accepted Answer

A)  It gives users a sense of control of their online activities. 
B)  It is easier for users to manage, as opposed to complex opt-in programs. 
C)  It ensures a larger audience, and helps enhance network effects and data advantages. 
D)  Internet laws stipulate that all new features offered by social networks should be based on an opt-out format. 
E)  Users are seldom bothered about managing their personal data and tracking of their online activities. 
A)  It gives users a sense of control of their online activities. 
B)  It is easier for users to manage, as opposed to complex opt-in programs. 
C)  It ensures a larger audience, and helps enhance network effects and data advantages. 
D)  Internet laws stipulate that all new features offered by social networks should be based on an opt-out format. 
E)  Users are seldom bothered about managing their personal data and tracking of their online activities.

Question 16

How are News Feeds a source of value for users on Facebook?

Accepted Answer

A)  It fosters the virality of information sharing vital to delivering value from the social graph. 
B)  They are innovative and Facebook is the only social network to offer the feature. 
C)  They are effective in protecting a user's personal information from others. 
D)  They ensure that a single post will reach all friends and fans. 
E)  They offer cross connectivity for users across several social networking sites. 
A)  It fosters the virality of information sharing vital to delivering value from the social graph. 
B)  They are innovative and Facebook is the only social network to offer the feature. 
C)  They are effective in protecting a user's personal information from others. 
D)  They ensure that a single post will reach all friends and fans. 
E)  They offer cross connectivity for users across several social networking sites.

Question 17

Facebook's Beacon effort was a failure largely because it was "opt-out" instead of "opt-in."

Accepted Answer

A) True 
 B)False

Question 18

Developers who make applications create _____ that have the potential to add value to Facebook beyond what the firm itself provides to its users.

Accepted Answer

A)  switching costs 
B)  distribution channels 
C)  one-sided markets 
D)  complementary benefits 
E)  private equity shares 
A)  switching costs 
B)  distribution channels 
C)  one-sided markets 
D)  complementary benefits 
E)  private equity shares

Question 19

How is Facebook partnering with third-party data providers to improve ad targeting?

Accepted Answer

In a significant "big data" play for mor

Question 20

Firms spend more advertising online than they do on radio and magazine ads.

Accepted Answer

A) True 
 B)False

Most Facebook applications are focused on businesses and educational services.

Facebook has dominated the desktop, but why is mobile, specifically apps offered on smartphones, considered different than browser-based services, potentially limiting the likelihood that browser-dominant platforms will also lead with app-centric offerings?

A significant portion of Facebook's underlying technical infrastructure consists of open source software.

Third-party Web sites can choose to accept a user's Facebook credentials to allow the user to access their content.

_____ is considered to be the most persuasive and valuable method of promoting products and services.

Facebook enjoys significantly higher click-through rates than Google.

Describe the two strategic resources that are most critical to Facebook's competitive advantage.

When a firm _____, it sells stock to the public for the first time.

Why is Sheryl Sandberg considered to be the copilot of Facebook?

Which of the following statements is true of the term "cloud"?

WeChat has proven to be a successful app-based platform in China. What does WeChat offer? How has Facebook tried to expand Messenger into a platform?

Ads with social context attempt to take advantage of the concept of social proof - detracting legitimacy from a product through its association with your friends.

Which of the following statements is true about Facebook?

The New York Times points out, fewer than half of global Internet users have __________ high enough to interest major advertisers

What is Facebook's motivation for offering new features under an opt-out scheme?

How are News Feeds a source of value for users on Facebook?

Facebook's Beacon effort was a failure largely because it was "opt-out" instead of "opt-in."

Developers who make applications create _____ that have the potential to add value to Facebook beyond what the firm itself provides to its users.

How is Facebook partnering with third-party data providers to improve ad targeting?

Firms spend more advertising online than they do on radio and magazine ads.

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Exam 11: Facebook: a Billion-Plus Users, the High-Stakes Move to Mobile, and Big Business From the Social Graph

Most Facebook applications are focused on businesses and educational services.

Facebook has dominated the desktop, but why is mobile, specifically apps offered on smartphones, considered different than browser-based services, potentially limiting the likelihood that browser-dominant platforms will also lead with app-centric offerings?

A significant portion of Facebook's underlying technical infrastructure consists of open source software.

Third-party Web sites can choose to accept a user's Facebook credentials to allow the user to access their content.

_____ is considered to be the most persuasive and valuable method of promoting products and services.

Facebook enjoys significantly higher click-through rates than Google.

Describe the two strategic resources that are most critical to Facebook's competitive advantage.

When a firm _____, it sells stock to the public for the first time.

Why is Sheryl Sandberg considered to be the copilot of Facebook?

Which of the following statements is true of the term "cloud"?

WeChat has proven to be a successful app-based platform in China. What does WeChat offer? How has Facebook tried to expand Messenger into a platform?

Ads with social context attempt to take advantage of the concept of social proof - detracting legitimacy from a product through its association with your friends.

Which of the following statements is true about Facebook?

The New York Times points out, fewer than half of global Internet users have __________ high enough to interest major advertisers

What is Facebook's motivation for offering new features under an opt-out scheme?

How are News Feeds a source of value for users on Facebook?

Facebook's Beacon effort was a failure largely because it was "opt-out" instead of "opt-in."

Developers who make applications create _____ that have the potential to add value to Facebook beyond what the firm itself provides to its users.

How is Facebook partnering with third-party data providers to improve ad targeting?

Firms spend more advertising online than they do on radio and magazine ads.

Setting the Stage: Technology and the Modern Enterprise

Strategy and Technology: Concepts and Frameworks for Understanding What Separates Winners From Losers

Zara: Fast Fashion From Savvy Systems

Netflix in Two Acts: the Making of an E-Commerce Giant and the Uncertain Future of Atoms to Bits

Moores Law and More: Fast, Cheap Computing and What This Means for the Manager

Disruptive Technologies: Understanding the Giant Killers and Considerations for Avoiding Extinction

Amazoncom: an Empire Stretching From Cardboard Box to Kindle to Cloud

Understanding Network Effects: Strategies for Competing in a Platform-Centric, Winner-Take-All World

Social Media, Peer Production, and Web 20

The Sharing Economy, Collaborative Consumption, and Creating More Efficient Markets Through Technology

Rent the Runway: Entrepreneurs Expanding an Industry

Understanding Software: a Primer for Managers

Software in Flux: Open Source, Cloud, Vittualized and App-Driven Shifts

The Data Asset: Databases, Business Intelligence, Analytics, Big Data, and Competitive Advantage

A Managers Guide to the Internet and Telecommunications

Information Security: Barbarians at the Gateway and Just About Everywhere Else

Google in Three Parts: Search, Online Advertising, and an Alphabet of Opportunity

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