Exam 1: Setting the Stage: Technology and the Modern Enterprise

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How has social media emerged as a catalyst for global social change?

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Founders should be wary of crowdfunding sites like Kickstarter, because these efforts require founders to give up large ownership stakes to a large number of contributors before they can raise funds to bring products to market.

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Facebook was founded by _____.

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Data analytics and business intelligence are driving discovery and innovation.

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The United States holds the number one ranking in home broadband access.

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How has technology changed the marketing landscape?

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In two decades, the nation of ________ tech sector has grown from "almost nothing" to a $120 billion industry, expanding even during the recent global recession.

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Some of the radical changes brought about by new technologies include:

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Today's job seekers are writing résumés with keywords in mind, aware that the first cut is likely made by a database search program, not a human being.

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Technology experts in the area of process design:

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The phrase _____________ is often used to describe the trend of putting "smarts" (meaning computing and telecommunications technology) putting into everyday products such as lamps, watches, thermostats, and door locks as well as embedding tech into industrial goods.

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Uber and Airbnb are larger than any taxi firm or hotel chain on the planet. In what important way does the infrastructure used by these firms to deliver services differ from more traditional rivals?

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Technology experts in the area of user-interface design:

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David Karp, founder of the website Tumblr, sold the website to Google for $1.1 Billion

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Technology experts in the area of user-interface design specialize in technology for competitive advantage.

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A company uses radio frequency identification (RFID) tags to keep track of its inventory. This is an example of the impact of technology in the area of _____.

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Palmer Luckey, the founder of Oculus, was able to get early funding for his product via Kickstarter, exceeding the fundraising goal set by his campaign without giving up a share of equity from this campaign.

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Experts working in the area of _____ work to make sure systems are to use, while people working in the area of _____ work to leverage technology to make firms more efficient.

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The _____ department in an organization not only ensures that systems get built and keep running but also take on strategic roles targeted at proposing solutions for how technology can give the firm a competitive edge.

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