Exam 10: Buying, Using, and Disposing

arrow
  • Select Tags
search iconSearch Question
flashcardsStudy Flashcards
  • Select Tags

Which of the following is considered a postpurchase process?

(Multiple Choice)
4.9/5
(29)

Which dimension of psychological time includes the categorization of "time for me"?

(Multiple Choice)
4.8/5
(21)

What two basic dimensions determine if a shopper will react positively or negatively to a consumption environment? What factors can affect a consumer's moods in the shopping environment that are a) under the control of the marketer and b) not under the control of the marketer?

(Essay)
4.8/5
(39)

What is fueling this revolution and the growth of the "sharing economy"?

(Essay)
4.8/5
(36)

Others who are present in a consumer's physical and social environment when purchases are made are called ________.

(Multiple Choice)
4.9/5
(39)

List and explain the four kinds of retail theming techniques.

(Essay)
4.9/5
(28)

Concern about the environment, coupled with a need for convenience, makes ease of product disposal a key product attribute.

(True/False)
4.8/5
(33)

Julie Morgan loves to go into Springer's Old Country Gifts. It always smells like a field of spring flowers. The lighting gives all the products a warm glow, and the mood music is just perfect for casual browsing. After her visit to the store, Julie is always in a better mood. Springer's Old Country Gifts has attracted Julie with its ________.

(Multiple Choice)
5.0/5
(35)

Explain the queuing theory.

(Essay)
4.8/5
(39)

Swishing is a term used to describe when people organize parties to exchange clothing or other personal possessions with others.

(True/False)
4.9/5
(39)

According to the exchange theory, what "value" can a salesperson add to the interaction?

(Essay)
4.8/5
(35)

Explain the hedonic shopping motive "the thrill of the hunt."

(Essay)
4.8/5
(43)

Wynona was impulsive. Her friends accused her of being calculating, but she thought of herself as simply an analytical thinker. She wanted what she wanted and tomorrow could take care of itself. Researchers would classify her as being a hedonic variety-seeker. Which of the following time metaphors would best capture Wynona's perspective of time?

(Multiple Choice)
4.7/5
(41)

The perception of time is different in different cultures. It would likely be most accepted for employees to be paid by the hour in a culture with which of the following perceptions of time?

(Multiple Choice)
4.8/5
(32)

Customers are more likely to buy an inferior product now rather than wait for a better one if their culture thinks of time as a map rather than as a river.

(True/False)
4.9/5
(39)

A typical utilitarian shopping motive is interpersonal attraction.

(True/False)
4.7/5
(44)

An effective salesperson usually know his or her customers' traits and preferences better than do ineffective salespersons, and they adapt their approach to meet the needs of each specific customer. The ability to be adaptable is especially vital when customers and salespeople have different interaction styles. What are the different interaction styles used by effective salespeople?

(Essay)
5.0/5
(34)

The psychological dimension of time or how it is experienced is an important factor in what mathematical study?

(Multiple Choice)
4.9/5
(41)

Anna Jeter has a sudden urge she couldn't resist to buy a new purse; she was engaging in ________.

(Multiple Choice)
4.9/5
(31)

Most customers who experience an environment that is both pleasant and arousing will interpret it as an exciting environment.

(True/False)
4.9/5
(33)
Showing 21 - 40 of 75
close modal

Filters

  • Essay(0)
  • Multiple Choice(0)
  • Short Answer(0)
  • True False(0)
  • Matching(0)