Question 1

Involvement can be seen as the motivation to process information about products or services that consumers believe will help solve a problem or achieve a goal.

Accepted Answer

A) True 
 B)False

Question 2

Wants are a combination of ________.

Accepted Answer

A)  personal factors 
B)  cultural factors 
C)  A and B 
D)  none of the above 
A)  personal factors 
B)  cultural factors 
C)  A and B 
D)  none of the above

Question 3

The degree to which a person is willing to expend energy to reach a specific need is called ________.

Accepted Answer

A)  motivational direction 
B)  motivation path 
C)  motivation scheme 
D)  motivation strength 
A)  motivational direction 
B)  motivation path 
C)  motivation scheme 
D)  motivation strength

Question 4

There are a variety of need states or need forms described in the text. Characterize and discuss psychogenic needs, utilitarian needs, and hedonic needs.

Accepted Answer

Psychogenic needs are acquired in the pr

Question 5

A degree of arousal is called a drive.

Accepted Answer

A) True 
 B)False

Question 6

Product involvement refers to a consumer's level of interest in a product.

Accepted Answer

A) True 
 B)False

Involvement can be seen as the motivation to process information about products or services that consumers believe will help solve a problem or achieve a goal.

Wants are a combination of ________.

The degree to which a person is willing to expend energy to reach a specific need is called ________.

There are a variety of need states or need forms described in the text. Characterize and discuss psychogenic needs, utilitarian needs, and hedonic needs.

A degree of arousal is called a drive.

Product involvement refers to a consumer's level of interest in a product.

Buying, Having, and Being: an Introduction to Consumer Behavior

Consumer and Social Well-Being

Perception

Learning Memory

The Self: Mind, Gender, and Body

Personality, Lifestyles, and Values

Attitudes and Persuasive Communication

Decision Making

Buying, Using, and Disposing

Groups and Social Media

Income and Social Class

Subcultures

Culture

Filters

Exam 5: Motivation and Affect

Involvement can be seen as the motivation to process information about products or services that consumers believe will help solve a problem or achieve a goal.

Wants are a combination of ________.

The degree to which a person is willing to expend energy to reach a specific need is called ________.

There are a variety of need states or need forms described in the text. Characterize and discuss psychogenic needs, utilitarian needs, and hedonic needs.

A degree of arousal is called a drive.

Product involvement refers to a consumer's level of interest in a product.

Buying, Having, and Being: an Introduction to Consumer Behavior

Consumer and Social Well-Being

Perception

Learning Memory

The Self: Mind, Gender, and Body

Personality, Lifestyles, and Values

Attitudes and Persuasive Communication

Decision Making

Buying, Using, and Disposing

Groups and Social Media

Income and Social Class

Subcultures

Culture

Filters