Exam 13: Big Data Basics: Describing Samples and Populations

A frequency distribution organized into a table or graph that summarizes percentage values associated with particular values of a variable is called a(n) ____________________.

(Short Answer)

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Question 21

One of the most common probability distributions in statistics is the _____ distribution.

(Multiple Choice)

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Question 22

Auxiliary variables are those that the researcher should build into a survey that allow a comparison between sample units that do respond and those that do not respond.

(True/False)

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Question 23

A cross reference is an estimate of the population mean in the form of a single value.

(True/False)

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Question 24

An estimate of the population mean in the form of a single value is called a(n) ____________________ estimate.

(Short Answer)

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Question 25

Describe the measures of dispersion and explain why standard deviation is used most often.

(Essay)

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Question 26

When a data set is summarized by counting the number of times each value for a variable occurs in the sample, this is known as a ____________________.

(Short Answer)

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Question 27

A researcher must calculate the sample mean to calculate the confidence intervals.

(True/False)

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Question 28

The midpoint of a distribution, above which and below which half of the scores fall, is called the mode.

(True/False)

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Question 29

Nicole has created a table that summarizes the number of times a particular value of a variable occurs. Nicole has created a ____ distribution.

(Multiple Choice)

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Question 30

The primary purpose of inferential statistics is to make a judgment about a population.

(True/False)

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Question 31

The standardized normal distribution has a mean of 1.0 and a standard deviation of zero.

(True/False)

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Question 32

____ is the long-run relative frequency with which an event will occur.

(Multiple Choice)

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Question 33

List the characteristics of the standardized normal distribution and explain why it is a useful distribution in inferential statistics.

(Essay)

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Question 34

Which of the following eliminates the drawback of having the measure of dispersion in squared units rather than in the original measurement units?

(Multiple Choice)

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Question 35

Traditionally, market researchers have used the ____________________ percent confidence level in research studies.

(Short Answer)

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Question 36

In most cases, the size of the population does not have a major effect on the sample size.

(True/False)

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Question 37

Discuss the three factors required to specify sample size.

(Essay)

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Question 38

Measured characteristics of a specific population are called ____________________.

(Short Answer)

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Question 39

Which of the following is the symbol for the population standard deviation?

(Multiple Choice)

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Question 40

Showing 21 - 40 of 75

A frequency distribution organized into a table or graph that summarizes percentage values associated with particular values of a variable is called a(n) ____________________.

One of the most common probability distributions in statistics is the _____ distribution.

Auxiliary variables are those that the researcher should build into a survey that allow a comparison between sample units that do respond and those that do not respond.

A cross reference is an estimate of the population mean in the form of a single value.

An estimate of the population mean in the form of a single value is called a(n) ____________________ estimate.

Describe the measures of dispersion and explain why standard deviation is used most often.

When a data set is summarized by counting the number of times each value for a variable occurs in the sample, this is known as a ____________________.

A researcher must calculate the sample mean to calculate the confidence intervals.

The midpoint of a distribution, above which and below which half of the scores fall, is called the mode.

Nicole has created a table that summarizes the number of times a particular value of a variable occurs. Nicole has created a ____ distribution.

The primary purpose of inferential statistics is to make a judgment about a population.

The standardized normal distribution has a mean of 1.0 and a standard deviation of zero.

____ is the long-run relative frequency with which an event will occur.

List the characteristics of the standardized normal distribution and explain why it is a useful distribution in inferential statistics.

Which of the following eliminates the drawback of having the measure of dispersion in squared units rather than in the original measurement units?

Traditionally, market researchers have used the ____________________ percent confidence level in research studies.

In most cases, the size of the population does not have a major effect on the sample size.

Discuss the three factors required to specify sample size.

Measured characteristics of a specific population are called ____________________.

Which of the following is the symbol for the population standard deviation?

The Role of Marketing Research

Information Systems and Knowledge Management

The Marketing Research Process

The Human Side of Marketing Research: Organizational and Ethical Issues

Qualitative Research Tools

Secondary Data Research in a Digital Age

Survey Research

Observation

Conducting Marketing Experiments

Measurement and Attitude Scaling

Questionnaire Design

Sampling Designs and Sampling Procedures

Basic Data Analysis

Testing for Differences Between Groups and for Predictive Relationships

Communicating Research Results

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