Question 1

Suppose the price of MP3 players in Denver range from $59 to $179. Then, the range of these prices is ____.

Accepted Answer

A)  $59 
B)  $120 
C)  $179 
D)  $238 
A)  $59 
B)  $120 
C)  $179 
D)  $238

Question 2

The average deviation score is frequently used in marketing research studies.

Accepted Answer

A) True 
 B)False

Question 3

Suppose the average units produced in a month by a Ford Motor Co. plant for Ford Explorers is 22, but only 18 Explorers are produced on a given day in that same month. Then, the deviation score for this one day is ____.

Accepted Answer

A)  -4 
B)  -2 
C)  +2 
D)  +4 
A)  -4 
B)  -2 
C)  +2 
D)  +4

Question 4

The arithmetic average of a set of numbers is referred to as the _____.

Accepted Answer

A)  proportion 
B)  mode 
C)  mean 
D)  median 
A)  proportion 
B)  mode 
C)  mean 
D)  median

Question 5

The ____ is a measure of dispersion.

Accepted Answer

A)  mean 
B)  proportion 
C)  range 
D)  mode 
A)  mean 
B)  proportion 
C)  range 
D)  mode

Question 6

The standard deviation of the sampling distribution is called the ____.

Accepted Answer

A)  range 
B)  standard median 
C)  dispersion 
D)  standard error of the mean 
A)  range 
B)  standard median 
C)  dispersion 
D)  standard error of the mean

Question 7

Three factors are required to specify sample size: (1) the variance of the population; (2) the population mean; and (3) the confidence level.

Accepted Answer

A) True 
 B)False

Question 8

Increases in sample size reduce sampling error at a decreasing rate.

Accepted Answer

A) True 
 B)False

Question 9

The middle score in a set of rank ordered scores is called the ____________________ score.

Accepted Answer

The answer of The middle score in a set of...

Question 10

The mean is simply the arithmetic average.

Accepted Answer

A) True 
 B)False

Question 11

The standardized normal distribution is a purely theoretical probability distribution that is of little use in inferential statistics.

Accepted Answer

A) True 
 B)False

Question 12

If the sample standard deviation is 10.5 and the sample mean is 48 based on a study with a sample size of 120, the 95 percent confidence interval about the mean is between approximately ____.

Accepted Answer

A)  44.37 and 51.63 
B)  46.12 and 49.88 
C)  47.88 and 48.12 
D)  40.0 and 50.0 
A)  44.37 and 51.63 
B)  46.12 and 49.88 
C)  47.88 and 48.12 
D)  40.0 and 50.0

Question 13

Which of the following is the symbol for the sample standard deviation?

Accepted Answer

A)  S 
B)  $\mu$2 
C)  $\sigma$ 
D)  $\sigma$2 
A)  S 
B)  $\mu$2 
C)  $\sigma$ 
D)  $\sigma$2

Question 14

A top box score generally refers to the frequency count of respondents who choose the most favorable response toward a company.

Accepted Answer

A) True 
 B)False

Question 15

One hundred percent of the scores in a normal distribution fall within plus or minus two standard deviations of the mean.

Accepted Answer

A) True 
 B)False

Suppose the price of MP3 players in Denver range from $59 to $179. Then, the range of these prices is ____.

The average deviation score is frequently used in marketing research studies.

Suppose the average units produced in a month by a Ford Motor Co. plant for Ford Explorers is 22, but only 18 Explorers are produced on a given day in that same month. Then, the deviation score for this one day is ____.

The arithmetic average of a set of numbers is referred to as the _____.

The ____ is a measure of dispersion.

The standard deviation of the sampling distribution is called the ____.

Three factors are required to specify sample size: (1) the variance of the population; (2) the population mean; and (3) the confidence level.

Increases in sample size reduce sampling error at a decreasing rate.

The middle score in a set of rank ordered scores is called the ____________________ score.

The mean is simply the arithmetic average.

The standardized normal distribution is a purely theoretical probability distribution that is of little use in inferential statistics.

If the sample standard deviation is 10.5 and the sample mean is 48 based on a study with a sample size of 120, the 95 percent confidence interval about the mean is between approximately ____.

Which of the following is the symbol for the sample standard deviation?

A top box score generally refers to the frequency count of respondents who choose the most favorable response toward a company.

One hundred percent of the scores in a normal distribution fall within plus or minus two standard deviations of the mean.

The Role of Marketing Research

Information Systems and Knowledge Management

The Marketing Research Process

The Human Side of Marketing Research: Organizational and Ethical Issues

Qualitative Research Tools

Secondary Data Research in a Digital Age

Survey Research

Observation

Conducting Marketing Experiments

Measurement and Attitude Scaling

Questionnaire Design

Sampling Designs and Sampling Procedures

Basic Data Analysis

Testing for Differences Between Groups and for Predictive Relationships

Communicating Research Results

Filters

Exam 13: Big Data Basics: Describing Samples and Populations

Suppose the price of MP3 players in Denver range from $59 to $179. Then, the range of these prices is ____.

The average deviation score is frequently used in marketing research studies.

Suppose the average units produced in a month by a Ford Motor Co. plant for Ford Explorers is 22, but only 18 Explorers are produced on a given day in that same month. Then, the deviation score for this one day is ____.

The arithmetic average of a set of numbers is referred to as the _____.

The ____ is a measure of dispersion.

The standard deviation of the sampling distribution is called the ____.

Three factors are required to specify sample size: (1) the variance of the population; (2) the population mean; and (3) the confidence level.

Increases in sample size reduce sampling error at a decreasing rate.

The middle score in a set of rank ordered scores is called the ____________________ score.

The mean is simply the arithmetic average.

The standardized normal distribution is a purely theoretical probability distribution that is of little use in inferential statistics.

If the sample standard deviation is 10.5 and the sample mean is 48 based on a study with a sample size of 120, the 95 percent confidence interval about the mean is between approximately ____.

Which of the following is the symbol for the sample standard deviation?

A top box score generally refers to the frequency count of respondents who choose the most favorable response toward a company.

One hundred percent of the scores in a normal distribution fall within plus or minus two standard deviations of the mean.

The Role of Marketing Research

Information Systems and Knowledge Management

The Marketing Research Process

The Human Side of Marketing Research: Organizational and Ethical Issues

Qualitative Research Tools

Secondary Data Research in a Digital Age

Survey Research

Observation

Conducting Marketing Experiments

Measurement and Attitude Scaling

Questionnaire Design

Sampling Designs and Sampling Procedures

Basic Data Analysis

Testing for Differences Between Groups and for Predictive Relationships

Communicating Research Results

Filters