Question 1

The measure of central tendency that identifies the value that occurs most often is called the ____.

Accepted Answer

A)  mean 
B)  median 
C)  mode 
D)  range 
A)  mean 
B)  median 
C)  mode 
D)  range

Question 2

Name and describe the measures of central tendency.

Accepted Answer

Central tendency can be measured with th

Question 3

The central limit theorem states that, as sample size increases, the distribution of sample means of samples of size n (when randomly selected) approaches a normal distribution.

Accepted Answer

A) True 
 B)False

Question 4

Which theorem states that as sample size increases, the distribution of sample means of size n, randomly selected, approaches a normal distribution?

Accepted Answer

A)  prospect 
B)  central-limit 
C)  dispersion 
D)  entropy 
A)  prospect 
B)  central-limit 
C)  dispersion 
D)  entropy

Question 5

The range of numbers within which the population mean is expected to lie 95 percent of the time referred to as a(n) ____________________ estimate.

Accepted Answer

The answer of The range of numbers within which the...

Question 6

A frequency distribution of the population elements is called a ____.

Accepted Answer

A)  normal distribution 
B)  sample statistic 
C)  population distribution 
D)  standard error 
A)  normal distribution 
B)  sample statistic 
C)  population distribution 
D)  standard error

Question 7

If 35 percent of TV viewers recalled seeing an ad for a Ford Explorer on a particular television program based on a sample of 800 viewers, the 95 percent confidence interval for this study would be between approximately ____.

Accepted Answer

A)  30 percent and 40 percent 
B)  32 percent and 38 percent 
C)  28 percent and 42 percent 
D)  20 percent and 30 percent 
A)  30 percent and 40 percent 
B)  32 percent and 38 percent 
C)  28 percent and 42 percent 
D)  20 percent and 30 percent

Question 8

A confidence interval estimate is a specified range of numbers within which a population mean is expected to lie.

Accepted Answer

A) True 
 B)False

Question 9

The normal distribution is a symmetrical, bell-shaped distribution that describes the expected probability distribution of many chance occurrences.

Accepted Answer

A) True 
 B)False

Question 10

If between 125 and 150 units of a product have been produced each day during the past month, the range of this production is 25 units.

Accepted Answer

A) True 
 B)False

Question 11

All of the following are characteristics of the standardized normal distribution EXCEPT that it ____.

Accepted Answer

A)  is symmetrical about its mean 
B)  has an infinite number of cases 
C)  mean identifies the normal curve's highest point (the mode) 
D)  has a mean of 1 and a standard deviation of 0 
A)  is symmetrical about its mean 
B)  has an infinite number of cases 
C)  mean identifies the normal curve's highest point (the mode) 
D)  has a mean of 1 and a standard deviation of 0

Question 12

In a test marked study, 206 out of a sample of 560 people state that they "liked" the product being studied. The proportion of people in this study who said that they liked this product was about:

Accepted Answer

A)  .23 
B)  .37 
C)  .56 
D)  .71 
A)  .23 
B)  .37 
C)  .56 
D)  .71

Question 13

The idea that as sample size increases, the distribution of sample means of samples of size n, when randomly selected, approaches a normal distribution is known as the ____________________.

Accepted Answer

central-li

Question 14

A common practice in marketing research is to use the 75 percent confidence interval about the mean in research studies.

Accepted Answer

A) True 
 B)False

Question 15

The formula below is used to compute ____.

Accepted Answer

A)  standard deviation 
B)  standard error of the mean 
C)  standard error of the proportion 
D)  variance 
A)  standard deviation 
B)  standard error of the mean 
C)  standard error of the proportion 
D)  variance

Question 16

Summary measures about variables computed using only data taken from a sample are called sample:

Accepted Answer

A)  statistics 
B)  parameters 
C)  estimates 
D)  scores 
A)  statistics 
B)  parameters 
C)  estimates 
D)  scores

Question 17

Find the mean score of the following set of scores: 2, 5, 7, 4, 8.

Accepted Answer

A)  4.8 
B)  5.2 
C)  7.0 
D)  26.0 
A)  4.8 
B)  5.2 
C)  7.0 
D)  26.0

Question 18

A frequency distribution of a sample is called a sample distribution.

Accepted Answer

A) True 
 B)False

Question 19

Which of the following refers to the proportion of respondents who choose the most positive choice in a multiple choice question?

Accepted Answer

A)  heteroskedasticity 
B)  mode 
C)  median 
D)  top-box score 
A)  heteroskedasticity 
B)  mode 
C)  median 
D)  top-box score

Question 20

The confidence interval increases as the sample size, n, increases.

Accepted Answer

A) True 
 B)False

The measure of central tendency that identifies the value that occurs most often is called the ____.

Name and describe the measures of central tendency.

The central limit theorem states that, as sample size increases, the distribution of sample means of samples of size n (when randomly selected) approaches a normal distribution.

Which theorem states that as sample size increases, the distribution of sample means of size n, randomly selected, approaches a normal distribution?

The range of numbers within which the population mean is expected to lie 95 percent of the time referred to as a(n) ____________________ estimate.

A frequency distribution of the population elements is called a ____.

If 35 percent of TV viewers recalled seeing an ad for a Ford Explorer on a particular television program based on a sample of 800 viewers, the 95 percent confidence interval for this study would be between approximately ____.

A confidence interval estimate is a specified range of numbers within which a population mean is expected to lie.

The normal distribution is a symmetrical, bell-shaped distribution that describes the expected probability distribution of many chance occurrences.

If between 125 and 150 units of a product have been produced each day during the past month, the range of this production is 25 units.

All of the following are characteristics of the standardized normal distribution EXCEPT that it ____.

In a test marked study, 206 out of a sample of 560 people state that they "liked" the product being studied. The proportion of people in this study who said that they liked this product was about:

The idea that as sample size increases, the distribution of sample means of samples of size n, when randomly selected, approaches a normal distribution is known as the ____________________.

A common practice in marketing research is to use the 75 percent confidence interval about the mean in research studies.

The formula below is used to compute ____.

Summary measures about variables computed using only data taken from a sample are called sample:

Find the mean score of the following set of scores: 2, 5, 7, 4, 8.

A frequency distribution of a sample is called a sample distribution.

Which of the following refers to the proportion of respondents who choose the most positive choice in a multiple choice question?

The confidence interval increases as the sample size, n, increases.

The Role of Marketing Research

Information Systems and Knowledge Management

The Marketing Research Process

The Human Side of Marketing Research: Organizational and Ethical Issues

Qualitative Research Tools

Secondary Data Research in a Digital Age

Survey Research

Observation

Conducting Marketing Experiments

Measurement and Attitude Scaling

Questionnaire Design

Sampling Designs and Sampling Procedures

Basic Data Analysis

Testing for Differences Between Groups and for Predictive Relationships

Communicating Research Results

Filters

Exam 13: Big Data Basics: Describing Samples and Populations

The measure of central tendency that identifies the value that occurs most often is called the ____.

Name and describe the measures of central tendency.

The central limit theorem states that, as sample size increases, the distribution of sample means of samples of size n (when randomly selected) approaches a normal distribution.

Which theorem states that as sample size increases, the distribution of sample means of size n, randomly selected, approaches a normal distribution?

The range of numbers within which the population mean is expected to lie 95 percent of the time referred to as a(n) ____________________ estimate.

A frequency distribution of the population elements is called a ____.

If 35 percent of TV viewers recalled seeing an ad for a Ford Explorer on a particular television program based on a sample of 800 viewers, the 95 percent confidence interval for this study would be between approximately ____.

A confidence interval estimate is a specified range of numbers within which a population mean is expected to lie.

The normal distribution is a symmetrical, bell-shaped distribution that describes the expected probability distribution of many chance occurrences.

If between 125 and 150 units of a product have been produced each day during the past month, the range of this production is 25 units.

All of the following are characteristics of the standardized normal distribution EXCEPT that it ____.

In a test marked study, 206 out of a sample of 560 people state that they "liked" the product being studied. The proportion of people in this study who said that they liked this product was about:

The idea that as sample size increases, the distribution of sample means of samples of size n, when randomly selected, approaches a normal distribution is known as the ____________________.

A common practice in marketing research is to use the 75 percent confidence interval about the mean in research studies.

The formula below is used to compute ____.

Summary measures about variables computed using only data taken from a sample are called sample:

Find the mean score of the following set of scores: 2, 5, 7, 4, 8.

A frequency distribution of a sample is called a sample distribution.

Which of the following refers to the proportion of respondents who choose the most positive choice in a multiple choice question?

The confidence interval increases as the sample size, n, increases.

The Role of Marketing Research

Information Systems and Knowledge Management

The Marketing Research Process

The Human Side of Marketing Research: Organizational and Ethical Issues

Qualitative Research Tools

Secondary Data Research in a Digital Age

Survey Research

Observation

Conducting Marketing Experiments

Measurement and Attitude Scaling

Questionnaire Design

Sampling Designs and Sampling Procedures

Basic Data Analysis

Testing for Differences Between Groups and for Predictive Relationships

Communicating Research Results

Filters