Exam 2: Menu Development

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How do you derive menu mix percentage?

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The number of an item (like roast beef sandwiches) sold, divided by the number of all items (like all entrée sandwiches) sold, is called the menu mix percentage.

Which of these is an advantage to using a standard menu?

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C

Which of the following elements must menu planning include?

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D

When you barter goods and/or services, how are these accounted for in your sales?

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One advantage of a well-designed menu is that it eliminates the need to train the waitstaff regarding sales techniques.

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In designing a menu, which of the following should be considered?

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Menu cost and menu price are the same thing.

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Menu engineering should be used to help determine the placement of items on the menu.

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What is barter?

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What is menu design?

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Your menu doesn't have anything to do with your operational manner and processes of daily functioning.

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Customers might still return even if they perceive your restaurant as too expensive. If they perceive your restaurant as unclean, will they return?

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Why do restaurants conduct market surveys?

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What does menu nutrition mean?

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A menu should be laid out to flow in the same order as the items are served in a meal.

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Specials should generally be priced at lower-than-average contribution margins to ensure that they will sell.

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The menu is the primary food service sales tool.

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Let's say your menu offers free-range chicken and organic beef entrée items on the menu. The vendor couldn't bring either this week. What can you do?

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One advantage of a daily menu is that it allows the manager to take advantage of special buys and to offer them as daily specials to the customer.

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If your restaurant is very expensive and upscale, your menu must:

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