Exam 7: Product Design and Development

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A project team is formed at BetterBuilt when management assembles personnel from different functional areas to work together throughout the product development process.

(True/False)
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What criteria must an invention meet to be patentable?

(Essay)
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On the surface, data published by industry associations seems helpful in estimating sales for your proposed business.But the data is often old and not very helpful.

(True/False)
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Those costs that don't vary with quantity of goods sold are called ______.

(Multiple Choice)
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During the _____ stage, employees are trained in manufacturing and products are carefully inspected for residual flaws.

(Multiple Choice)
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You can protect the rights to your idea with a _____.

(Multiple Choice)
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A novel approach to generating new-to-the-world product ideas is hiring "creativity" consultants.

(True/False)
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Which of the following questions is not helpful to ask when researching an industry?

(Multiple Choice)
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If no product existed prior to its invention, then the product is a(n) _____.

(Multiple Choice)
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____ is one of the hardest tasks in business.

(Multiple Choice)
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To apply for a patent, you send an application to:

(Multiple Choice)
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To break even means that total sales revenue must exactly equal all of your expenses.

(True/False)
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Most entrepreneurial decision making can be improved by using knowledge gained from personal experience.

(True/False)
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Your product idea is to offer cruises for college students.Your market niche is:

(Multiple Choice)
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When Just Born extended its product line to include "Peeps in a chocolate egg," this was considered an extension to an existing product line.

(True/False)
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Breakeven analysis is an approach used to determine the level of sales at which a company will have no profit or loss.

(True/False)
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Document your idea:

(Multiple Choice)
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In an effort to make its food healthier, McDonald's changed the way it made its french fries.This is an example of a:

(Multiple Choice)
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A product concept:

(Multiple Choice)
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All of the following are characteristics of a typical entrepreneurial start-up :

(Multiple Choice)
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