Exam 11: Operating in a Digital Marketing and Social Networking

The 9,500 backers who contributed money to Palmer Luckey's Kickstarter campaign were beneficial in all of the following ways except:

A hotel's hurdle rate is ________

Which of the following about apps is not true?

Over time, artificial intelligence will be used to set room prices in large hotel chains, such as Marriott hotels and resorts.

Which short-term pricing approach did Facebook (owner of Oculus) follow when the company first sold the Oculus Rift?

The theory and development of computer systems able to perform tasks that normally require human intelligence is called________.

Which of following is true about Palmer Luckey?

You are making plane reservations on the phone and see an attractive rate.But, before you can finish booking your reservations, the rate increases.Why has this happened?

Which of following is not a reason Palmer Luckey offered his "do-it-yourself" kit to 9,500 Kickstarter Campaign backers:

Wireless technologies and cloud computing are improving supply chain management.

Upstanders, a Starbuck's content marketing campaign, is a collection of ten short stories about ordinary people enjoying Starbuck's products.

The desire for connectivity by college students requires companies to focus on which of the following product characteristics?

The term "Big Data" describes very large collections of data that are analyzed by computers to reveal useful consumer information.

Big data allows companies to overcome all of their marketing challenges.

Amazon's drones can carry packages weighing up to 15 pounds and deliver them in 20 minutes.

An online store is better able to capture data on its customers and their preferences than is a brick-and-mortar store.

Palmer Luckey, Founder of Oculus, launched his product on the crowd funding platform, Kickstarter.Which of the following helps explain Oculus Rift's initial success?

In what ways can Big Data help small retail shops?

Amazon uses Big Data for all of the following purposes except ________.

When the Internet became easy to navigate in the early 1990's, Jeff Bezos recognized the potential for selling online and founded Amazon in the mid 1990's.As sales in traditional stores dropped, Amazon grew at a rapid pace.The company now takes in more than 40% of all online sales.