Question 1

A competitive advantage is created when a company matches its core competency to the opportunities it has discovered in the market.

Accepted Answer

A) True 
 B)False

Question 2

Cash cows are market leaders that are growing fast, with substantial reported profits.

Accepted Answer

A) True 
 B)False

Question 3

Organising a marketing unit by region works well for a company that:

Accepted Answer

A) produces and markets diverse products. 
B) is small and has a centralised marketing operation. 
C) has customers whose characteristics and needs vary greatly from one region to another. 
D) has several groups of customers whose needs and problems are different. 
E) offers specialised marketing mixes for different products. 
A) produces and markets diverse products. 
B) is small and has a centralised marketing operation. 
C) has customers whose characteristics and needs vary greatly from one region to another. 
D) has several groups of customers whose needs and problems are different. 
E) offers specialised marketing mixes for different products.

A competitive advantage is created when a company matches its core competency to the opportunities it has discovered in the market.

Cash cows are market leaders that are growing fast, with substantial reported profits.

Organising a marketing unit by region works well for a company that:

Key Concepts in Marketing

Marketing Environment, Social Responsibility and Ethics

Marketing Research and Information Systems

Consumer and Business Behaviour

Segmentation, Target Markets and Positioning

Digital Marketing and Social Networking

The Power of Branding

Product Decisions

Pricing Decisions

Distribution Decisions

Integrating Marketing Communications

People, Physical Evidence, Processes and Partnerships

Filters

Exam 3: Planning, Implementing and Evaluating Marketing Strategy

A competitive advantage is created when a company matches its core competency to the opportunities it has discovered in the market.

Cash cows are market leaders that are growing fast, with substantial reported profits.

Organising a marketing unit by region works well for a company that:

Key Concepts in Marketing

Marketing Environment, Social Responsibility and Ethics

Marketing Research and Information Systems

Consumer and Business Behaviour

Segmentation, Target Markets and Positioning

Digital Marketing and Social Networking

The Power of Branding

Product Decisions

Pricing Decisions

Distribution Decisions

Integrating Marketing Communications

People, Physical Evidence, Processes and Partnerships

Filters