A) is characteristic of production-oriented firms and other mass producers. B) is a written document that outlines and explains all the activities necessary to implement marketing strategies. C) always increases the marketing manager's operating costs. D) produces plans that are short term in orientation. E) restricts the marketing manager's future options. A) is characteristic of production-oriented firms and other mass producers. B) is a written document that outlines and explains all the activities necessary to implement marketing strategies. C) always increases the marketing manager's operating costs. D) produces plans that are short term in orientation. E) restricts the marketing manager's future options.

Exam 3: Planning, Implementing and Evaluating Marketing Strategy

Internal marketing refers to the coordination of internal exchanges between an organisation and its employees to achieve successful external exchanges between the firm and its customers.

(True/False)

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Question 21

In a traditional organisation, marketing decisions are generally centralised at the top levels of the organisation.

(True/False)

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Question 22

A __________ is something that an organisation does extremely well, which may give a company an advantage over its competition.

(Multiple Choice)

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Question 23

Australia Post's business units include postal services, retail services, distribution and express services and e-services.The revenues, costs, investments and strategic plans of each __________ can be separated from those of the parent company.

(Multiple Choice)

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Question 24

A core competency is something a firm does extremely well - sometimes so well that it gives the company an advantage over its competition.

(True/False)

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Question 25

Crown Casino wants at least 90 per cent of its customers to indicate that they had a memorable experience at the hotel.This is an example of:

(Multiple Choice)

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Question 26

A market is a group of individuals and/or organisations that have needs for products in a product class and have the ability, willingness and authority to purchase these products.

(True/False)

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Question 27

Using information about customers to create marketing strategies that develop and sustain desirable long-term customer relationships is known as:

(Multiple Choice)

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Question 28

Which of the following is not a purpose of the marketing plan?

(Multiple Choice)

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Question 29

Harley-Davidson's Harley Owners' Group (HOG) helps to foster strong relationships between riders and their motorcycles, giving it a(n) __________ over other motorcycle manufacturers.

(Multiple Choice)

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Question 30

Marketing managers can classify a firm's products into four basic types: stars, cash cows, cats and question marks.

(True/False)

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Question 31

Performance standards are established as part of the marketing control process.

(True/False)

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Question 32

Virgin's low fares, dependability and its on-time flights represent its:

(Multiple Choice)

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Question 33

Marketing planning establishes an organisational mission and goals, corporate strategy, marketing objectives, marketing strategy and a marketing plan.

(True/False)

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Question 34

A marketing plan:

(Multiple Choice)

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Question 35

All marketing mix decisions must have two characteristics:

(Multiple Choice)

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Question 36

According to the Boston Consulting Group, marketers may classify their products as one of all of the following except:

(Multiple Choice)

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Question 37

The __________ is the basis for internal communication among employees.It covers the assignment of responsibilities and tasks, as well as schedules for implementation.It presents objectives and specifies how resources are to be allocated to achieve those objectives.Finally, it helps marketing managers monitor and evaluate the performance of a marketing strategy.

(Multiple Choice)

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Question 38

One way that Porsche evaluates its product and service level is by monitoring how well it ranks on various customer service indexes.In doing so, Porsche is:

(Multiple Choice)

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Question 39

Corporate strategy determines the means for utilising resources in the functional areas of business to reach the organisation's goals.

(True/False)

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Question 40

Showing 21 - 40 of 143

Internal marketing refers to the coordination of internal exchanges between an organisation and its employees to achieve successful external exchanges between the firm and its customers.

In a traditional organisation, marketing decisions are generally centralised at the top levels of the organisation.

A __________ is something that an organisation does extremely well, which may give a company an advantage over its competition.

Australia Post's business units include postal services, retail services, distribution and express services and e-services.The revenues, costs, investments and strategic plans of each __________ can be separated from those of the parent company.

A core competency is something a firm does extremely well - sometimes so well that it gives the company an advantage over its competition.

Crown Casino wants at least 90 per cent of its customers to indicate that they had a memorable experience at the hotel.This is an example of:

A market is a group of individuals and/or organisations that have needs for products in a product class and have the ability, willingness and authority to purchase these products.

Using information about customers to create marketing strategies that develop and sustain desirable long-term customer relationships is known as:

Which of the following is not a purpose of the marketing plan?

Harley-Davidson's Harley Owners' Group (HOG) helps to foster strong relationships between riders and their motorcycles, giving it a(n) __________ over other motorcycle manufacturers.

Marketing managers can classify a firm's products into four basic types: stars, cash cows, cats and question marks.

Performance standards are established as part of the marketing control process.

Virgin's low fares, dependability and its on-time flights represent its:

Marketing planning establishes an organisational mission and goals, corporate strategy, marketing objectives, marketing strategy and a marketing plan.

A marketing plan:

All marketing mix decisions must have two characteristics:

According to the Boston Consulting Group, marketers may classify their products as one of all of the following except:

One way that Porsche evaluates its product and service level is by monitoring how well it ranks on various customer service indexes.In doing so, Porsche is:

Corporate strategy determines the means for utilising resources in the functional areas of business to reach the organisation's goals.

Key Concepts in Marketing

Marketing Environment, Social Responsibility and Ethics

Marketing Research and Information Systems

Consumer and Business Behaviour

Segmentation, Target Markets and Positioning

Digital Marketing and Social Networking

The Power of Branding

Product Decisions

Pricing Decisions

Distribution Decisions

Integrating Marketing Communications

People, Physical Evidence, Processes and Partnerships

Filters