Exam 7: E-Mail Feature - Creating an E-Mail Letter Using Publisher

To display nonprinting characters while creating an e-mail letter publication, click the NonPrinting Characters button on the Standard toolbar.

E-mail is short for "easy mail," a popular form of communication that uses computer networks to transmit messages.

To display the Clip Art task pane, you can ____ the graphic within a logo.

____________________ e-mail allows the sender to include formatted text and other visuals to improve the readability and aesthetics of the message.

When you send an entire publication as a Publisher file e-mail attachment, the recipient must have ____ to view it.

An e-mail letter or message cannot contain hyperlinks.

Color, gradient, pictures, texture, or a pattern can be added to an e-mail letter's ____.

Critical Thinking Questions Case SF1-1 Your supervisor, the marketing manager for an online sports equipment retailer, asks you to think of ways the company can use e-mail to improve sales and provide better customer support. After some brainstorming with coworkers, you decide to recommend two e-mail marketing campaigns using Publisher to create and send the e-mail messages. Which of the following Publisher e-mail templates is the best choice to let customers know about the availability of new athletic shoes endorsed by a famous basketball player? ____

Which of the following types of e-mail templates would be used to create a more personalized document to correspond with one or more people, including specific information on a single topic? ____

Critical Thinking Questions Case SF1-1 Your supervisor, the marketing manager for an online sports equipment retailer, asks you to think of ways the company can use e-mail to improve sales and provide better customer support. After some brainstorming with coworkers, you decide to recommend two e-mail marketing campaigns using Publisher to create and send the e-mail messages. Which of the following Publisher e-mail templates is the best choice to let customers know about recent sports news stories of interest, company contact information, and a schedule of upcoming events sponsored by the company? ____

A background should not be detailed or busy because it displays behind the text and graphics in an e-mail letter.

E-mail is short for ____________________.

E-mail messages are an efficient, but not very cost effective, method of staying in touch with friends, customers, coworkers, or other interested parties.

When you add a background to an e-mail letter publication, the publication's master page also changes.

One disadvantage of using e-mail to market products or services is the risk that some message recipients will filter out or delete the marketing messages before they are read.

A ____ is a list of interested people with e-mail addresses who want to receive news and information e-mails from an organization.

You can customize a Publisher e-mail template just as you would any other Publisher template.

The type of e-mail publication used in an e-mail marketing campaign depends on the publication's content and the needs of the recipients.

Critical Thinking Questions Case SF1-2 Your supervisor, the marketing manager for an online sports equipment retailer, has directed you to host a brainstorming meeting of the marketing staff to develop a plan for an e-mail marketing campaign. The focus of the meeting is to determine the purpose, audience, and customized content of the e-mail marketing messages. Which of the following items should be covered during the meeting to ensure that the e-mail message's design is the best fit with its purpose and audience? ____