Exam 7: E-Mail Feature - Creating an E-Mail Letter Using Publisher

Publisher offers several design sets that feature e-mail publication templates.

HTML-enabled e-mail programs include GMail, AOL, and Microsoft Outlook.

A(n) ____ is colored or underlined text or a graphic that you click to go to a file, a location in a file, a Web page, or an e-mail address.

When you send a single page of a publication as an e-mail message, recipients must have Publisher installed to view the message.

A ____ is a recognizable symbol that identifies a person, business, or organization.

Figure 2 The Zoom box arrow is located on the ____ toolbar, as shown in the accompanying figure.

An e-mail merge creates content that is personalized for each recipient on a mailing list.

A(n) ____________________ is the only way to send a multipage publication using e-mail.

Which of the following types of e-mail templates inform interested clients about a specific upcoming event? ____

Figure 2 The Insert Hyperlink button is located on the ____ toolbar, as shown in the accompanying figure.

Which of the following is NOT a benefit of e-mail marketing? ____

Figure 1 ____ of the objects in an e-mail letter are displayed in the body of the e-mail message, as shown in the accompanying figure.

The Send E-Mail command is located on the ____ menu.

To view the available Publisher e-mail templates, click New Designs in the Publication Types area in the Publisher window.

Considerate and thoughtful e-mail ____________________ can reinforce positive interaction with a business's customers.

Critical Thinking Questions Case SF1-2 Your supervisor, the marketing manager for an online sports equipment retailer, has directed you to host a brainstorming meeting of the marketing staff to develop a plan for an e-mail marketing campaign. The focus of the meeting is to determine the purpose, audience, and customized content of the e-mail marketing messages. Which of the following items should be included in the e-mail marketing message? ____

The text www.choicehealthcare.com is an example of a(n) ____.

To open the Insert Hyperlink dialog box, click the Insert Hyperlink button on the Formatting toolbar.

A(n) ____________________ displays both traditional correspondence-related text and graphics, as well as hyperlinks similar to a Web page.

Figure 3 Using the accompanying figure, list the steps to open the Page Setup dialog box and change paper size for an e-mail letter.