Question 1

Which of the following is a difference between sponsorship and sales promotion?

Accepted Answer

A) Sponsorship is paid, nonpersonal communication, whereas sales promotion is the active stimulation of word-of-mouth via unconventional tactics. 
B) Sponsorship is a deep association between a marketer and a partner, whereas sales promotion is designed to stimulate immediate sales activity through specific short-term programs. 
C) Sponsorship is the paid integration of branded products into movies, television, and other media, whereas sales promotion is designed to stimulate wholesalers and retailers to push specific products more aggressively over the short term. 
D) Sponsorship is the ongoing effort to create positive relationships with all of a firm's different publics, whereas sales promotion is the unpaid stories in the media that influence perceptions about a company or its products. 
A) Sponsorship is paid, nonpersonal communication, whereas sales promotion is the active stimulation of word-of-mouth via unconventional tactics. 
B) Sponsorship is a deep association between a marketer and a partner, whereas sales promotion is designed to stimulate immediate sales activity through specific short-term programs. 
C) Sponsorship is the paid integration of branded products into movies, television, and other media, whereas sales promotion is designed to stimulate wholesalers and retailers to push specific products more aggressively over the short term. 
D) Sponsorship is the ongoing effort to create positive relationships with all of a firm's different publics, whereas sales promotion is the unpaid stories in the media that influence perceptions about a company or its products.

Question 2

What is promotion? Name and describe two major types of emerging promotional tools.

Accepted Answer

​Promotion is marketing communication th

Question 3

Successful product differentiation requires that:

Accepted Answer

A) the difference among products be real rather than merely perceived. 
B) the marketers put most of their effort into developing an appropriate brand name. 
C) a product is not only different from those of its competitors but is also better. 
D) a product has a higher cost than those of its competitors. 
A) the difference among products be real rather than merely perceived. 
B) the marketers put most of their effort into developing an appropriate brand name. 
C) a product is not only different from those of its competitors but is also better. 
D) a product has a higher cost than those of its competitors.

Question 4

Which of the following business product categories refers to large capital purchases designed for a long productive life and the marketing of which emphasizes personal selling and customization?​

Accepted Answer

A) Specialty products 
B) Installations 
C) Unsought products 
D) Accessories 
A) Specialty products 
B) Installations 
C) Unsought products 
D) Accessories

Question 5

Advergaming is a medium that marketers can use to communicate their big idea to their target market.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following is a similarity between sales promotion and consumer promotion?

Accepted Answer

A) Both are focused toward enhancement and promotion of immediate sales. 
B) Both are focused toward making an extra profit by increasing the prices of the products with high demand. 
C) Both are focused toward creating advertisements through nonpersonal communication means. 
D) Both are focused toward creation of a deep partnership between the marketer and the partner. 
A) Both are focused toward enhancement and promotion of immediate sales. 
B) Both are focused toward making an extra profit by increasing the prices of the products with high demand. 
C) Both are focused toward creating advertisements through nonpersonal communication means. 
D) Both are focused toward creation of a deep partnership between the marketer and the partner.

Question 7

EatOut Pizzeria is a food joint that serves pizza, and Pure Magic is a luxury beauty salon that sells beauty products. What do EatOut Pizzeria and Pure Magic have in common?

Accepted Answer

A) They provide pure services. 
B) Their products are examples of convenience products. 
C) They offer pure goods. 
D) Their products are a mix of goods and services. 
A) They provide pure services. 
B) Their products are examples of convenience products. 
C) They offer pure goods. 
D) Their products are a mix of goods and services.

Question 8

The physical good or delivered service that provides a core benefit is called the _____ product.

Accepted Answer

A) pure 
B) actual 
C) secondary 
D) augmented 
A) pure 
B) actual 
C) secondary 
D) augmented

Question 9

Jane bought a new car from Yollanda Motors, and the company offered her an exciting package that included free car washes for the first month. This package represents a _____.

Accepted Answer

A) convenience product 
B) shopping product 
C) pure service 
D) pure good 
A) convenience product 
B) shopping product 
C) pure service 
D) pure good

Question 10

Define and describe the three types of Internet advertising.

Accepted Answer

​Paid search advertising includes sponso

Which of the following is a difference between sponsorship and sales promotion?

What is promotion? Name and describe two major types of emerging promotional tools.

Successful product differentiation requires that:

Which of the following business product categories refers to large capital purchases designed for a long productive life and the marketing of which emphasizes personal selling and customization?

Advergaming is a medium that marketers can use to communicate their big idea to their target market.

Which of the following is a similarity between sales promotion and consumer promotion?

EatOut Pizzeria is a food joint that serves pizza, and Pure Magic is a luxury beauty salon that sells beauty products. What do EatOut Pizzeria and Pure Magic have in common?

The physical good or delivered service that provides a core benefit is called the _____ product.

Jane bought a new car from Yollanda Motors, and the company offered her an exciting package that included free car washes for the first month. This package represents a _____.

Define and describe the three types of Internet advertising.

Business Now: Change Is the Only Constant

Economics: The Framework for Business

The World Marketplace: Business Without Borders

Business Ethics and Social Responsibility: Doing Well by Doing Good

Business Communication: Creating and Delivering Messages that Matter

Business Formation: Choosing the Form that Fits

Small Business and Entrepreneurship: Economic Rocket Fuel

Accounting: Decision Making by the Numbers

Finance: Acquiring and Using Funds to Maximize Value

Financial Markets: Allocating Financial Resources

Marketing: Building Profitable Customer Connections

Distribution and Pricing: Right Product, Right Person, Right Place, Right Price

Management, Motivation and Leadership: Bringing Business to Life

Human Resources Management: Building a Top Quality Workforce

Managing Information and Technology: Finding New Ways to Learn and Link

Operations Management: Putting It All Together

Filters

Exam 12: Product and Promotion: Creating and Communicating Value

Which of the following is a difference between sponsorship and sales promotion?

What is promotion? Name and describe two major types of emerging promotional tools.

Successful product differentiation requires that:

Which of the following business product categories refers to large capital purchases designed for a long productive life and the marketing of which emphasizes personal selling and customization?​

Advergaming is a medium that marketers can use to communicate their big idea to their target market.

Which of the following is a similarity between sales promotion and consumer promotion?

EatOut Pizzeria is a food joint that serves pizza, and Pure Magic is a luxury beauty salon that sells beauty products. What do EatOut Pizzeria and Pure Magic have in common?

The physical good or delivered service that provides a core benefit is called the _____ product.

Jane bought a new car from Yollanda Motors, and the company offered her an exciting package that included free car washes for the first month. This package represents a _____.

Define and describe the three types of Internet advertising.

Business Now: Change Is the Only Constant

Economics: The Framework for Business

The World Marketplace: Business Without Borders

Business Ethics and Social Responsibility: Doing Well by Doing Good

Business Communication: Creating and Delivering Messages that Matter

Business Formation: Choosing the Form that Fits

Small Business and Entrepreneurship: Economic Rocket Fuel

Accounting: Decision Making by the Numbers

Finance: Acquiring and Using Funds to Maximize Value

Financial Markets: Allocating Financial Resources

Marketing: Building Profitable Customer Connections

Distribution and Pricing: Right Product, Right Person, Right Place, Right Price

Management, Motivation and Leadership: Bringing Business to Life

Human Resources Management: Building a Top Quality Workforce

Managing Information and Technology: Finding New Ways to Learn and Link

Operations Management: Putting It All Together

Filters

Which of the following business product categories refers to large capital purchases designed for a long productive life and the marketing of which emphasizes personal selling and customization?