Exam 11: Marketing: Building Profitable Customer Connections

Granite Inc.is areputablecompany that has contributed a lot toward the social welfare of the public.Granite has improved working conditions in its overseas factories and has cut its waste emissions by half. To highlight these achievements, the company can publish a(n):

The _____ is a philosophy that makes customer satisfaction the central focus of an entire organization.

Which of the following is the scope of relationship of marketers who actively gather data and pursue a connection with customers who initiate contact.

Lawrence recently bought a brand new '69 Mustang, but he is not completely satisfied with it. He wished he had bought something that made a bigger impression on his colleagues at his posh Wall Street office. Lawrence's friend Howard, on the other hand, bought a Porsche 911 and is extremely happy with it. Howard becomes even more proud of his purchase when his friends compliment his car. From the marketing point of view, which of the following concepts has contributed to Howard feeling satisfied with this car?

_____ is the ongoing process of acquiring, maintaining, and growing profitable customer associations by delivering unmatched value.

When it comes to creating customer satisfaction, perceived value is just as important as actual value.

Idea marketing is often combined with _________ marketing to market ideas that are meant to change how people think or act.

The marketing concept holds that delivering unmatched value to customers is the only effective way to achieve long-term profitability.

In the context of customer relationship management (CRM), a firm selling a high-ticket product to a small customer base is most likely to:

Which of the following best describes marketing mix?

Neon Bolt is an energy drink manufacturer. The marketing strategies of Neon Bolt are focused on males in the age group of 16-25 years who enjoy sports and other outdoor activities. The company advertises its product at skateboard parks, basketball venues, and ski resorts. The customer group that Neon Bolt focuses on is called its _____.

Walt owns a local chain of auto repair shops in Northern Rottawa.He goes the extra mile in pleasing his customers by providing comfortable and attractive waiting rooms, friendly service, and an exceptional warranty on all repair work. Which of the following philosophies has Walt employed to make all his customers highly satisfied?

The type of marketing where public and private organizations market thoughts that are meant to change how people think or act is known as _________ marketing.

Which of the following is one of the characteristics of awell-chosen target market?

Differentiate customer satisfaction from customer loyalty. List and describe the two most common pitfalls marketers fall into when trying to achieve customer satisfaction.

In the context of business market segmentation, _________ refers to dividing the market based on the concentration of customers.

Consumer marketers direct their efforts to customers who are buying products to use either directly or indirectly to produce other products.

_____ is based on a customer's perception that a product has a better relationship between the cost and the benefits than its competitors.

Which of the following is a difference between demographic segmentation and geographic segmentation?

In the context of the evolution of marketing, explain the marketing era.