Question 1

Which of the followingstatements is true of odd pricing?

Accepted Answer

A) It is the idea that if a television costs $599 instead of $600, consumers perceive the first one to be far cheaper than it actually is. 
B) This strategy includes random and arbitrary price fluctuations in order to increase foot traffic. 
C) It is the most popular method of establishing a fixed margin by determining the actual cost of each product. 
D) It means that a producer has decided to decrease variable costs. 
A) It is the idea that if a television costs $599 instead of $600, consumers perceive the first one to be far cheaper than it actually is. 
B) This strategy includes random and arbitrary price fluctuations in order to increase foot traffic. 
C) It is the most popular method of establishing a fixed margin by determining the actual cost of each product. 
D) It means that a producer has decided to decrease variable costs.

Question 2

Merchant wholesalers can develop their own marketing strategies, including pricing strategies, because they:

Accepted Answer

A) facilitate transactions in exchange for commissions. 
B) take legal title to the goods they help distribute. 
C) are the producers of the goods they distribute. 
D) are the least common form of independent wholesalers. 
A) facilitate transactions in exchange for commissions. 
B) take legal title to the goods they help distribute. 
C) are the producers of the goods they distribute. 
D) are the least common form of independent wholesalers.

Question 3

_____ involves hiring independent contractors to sell products to their personal network of friends and colleagues and to recruit new salespeople in return for a percentage of their commissions.

Accepted Answer

A) Multilevel marketing 
B) Direct response retailing 
C) Online retailing 
D) Vending 
A) Multilevel marketing 
B) Direct response retailing 
C) Online retailing 
D) Vending

Question 4

Which of the following statements is true of the distribution strategy?

Accepted Answer

A) It enables physical distribution without the interference of channel intermediaries. 
B) It aims at eliminating channel intermediaries. 
C) It reconciles conflicts between pricing strategies and promotion strategies. 
D) It is a plan for delivering the right product to the right person at the right place at the right time. 
A) It enables physical distribution without the interference of channel intermediaries. 
B) It aims at eliminating channel intermediaries. 
C) It reconciles conflicts between pricing strategies and promotion strategies. 
D) It is a plan for delivering the right product to the right person at the right place at the right time.

Question 5

A(n)_________ takes legal possession of the goods to be distributed.

Accepted Answer

A) broker 
B) agent 
C) merchant wholesaler 
D) store retailer 
A) broker 
B) agent 
C) merchant wholesaler 
D) store retailer

Question 6

Gregory works for Ocan Foods, a food supplier. His main responsibility is to make tactical decisions involving the actual movement of goods along his company's supply chain. In this case, Gregory is involved in:

Accepted Answer

A) logistics. 
B) vending. 
C) direct selling. 
D) direct response retailing. 
A) logistics. 
B) vending. 
C) direct selling. 
D) direct response retailing.

Question 7

Which of the following statements is true of online retailing?

Accepted Answer

A) All the people visiting a typical website convert into paying customers. 
B) Online retailers cannot provide efficient customer service like their on-ground counterparts. 
C) There is a lack of security on the Web. 
D) Online retailing will attract less customers than on-ground retailing. 
A) All the people visiting a typical website convert into paying customers. 
B) Online retailers cannot provide efficient customer service like their on-ground counterparts. 
C) There is a lack of security on the Web. 
D) Online retailing will attract less customers than on-ground retailing.

Question 8

Mopsun, a garment store, sells customized hoodies at $7 per unit. The total fixed costs add up to $8000 per year, and the variable costs add up to $3 per unit. How many hoodies should Mopsun sell every year in order to cover all costs?

Accepted Answer

A) 1000 
B) 2000 
C) 1500 
D) 2500 
A) 1000 
B) 2000 
C) 1500 
D) 2500

Question 9

The _________ involves determining how a product will flow through the distribution channel from producer to consumer.

Accepted Answer

A) wheel of retailing 
B) physical distribution strategy 
C) vendor allocation strategy 
D) breakeven analysis 
A) wheel of retailing 
B) physical distribution strategy 
C) vendor allocation strategy 
D) breakeven analysis

Question 10

_____ involves placing a producer's products such as low-cost convenience goods in as many stores as possible.

Accepted Answer

A) Selective distribution 
B) Intensive distribution 
C) Wholesale distribution 
D) Direct distribution 
A) Selective distribution 
B) Intensive distribution 
C) Wholesale distribution 
D) Direct distribution

Which of the followingstatements is true of odd pricing?

Merchant wholesalers can develop their own marketing strategies, including pricing strategies, because they:

_____ involves hiring independent contractors to sell products to their personal network of friends and colleagues and to recruit new salespeople in return for a percentage of their commissions.

Which of the following statements is true of the distribution strategy?

A(n)_________ takes legal possession of the goods to be distributed.

Gregory works for Ocan Foods, a food supplier. His main responsibility is to make tactical decisions involving the actual movement of goods along his company's supply chain. In this case, Gregory is involved in:

Which of the following statements is true of online retailing?

Mopsun, a garment store, sells customized hoodies at $7 per unit. The total fixed costs add up to $8000 per year, and the variable costs add up to $3 per unit. How many hoodies should Mopsun sell every year in order to cover all costs?

The _________ involves determining how a product will flow through the distribution channel from producer to consumer.

_____ involves placing a producer's products such as low-cost convenience goods in as many stores as possible.

Business Now: Change Is the Only Constant

Economics: The Framework for Business

The World Marketplace: Business Without Borders

Business Ethics and Social Responsibility: Doing Well by Doing Good

Business Communication: Creating and Delivering Messages that Matter

Business Formation: Choosing the Form that Fits

Small Business and Entrepreneurship: Economic Rocket Fuel

Accounting: Decision Making by the Numbers

Finance: Acquiring and Using Funds to Maximize Value

Financial Markets: Allocating Financial Resources

Marketing: Building Profitable Customer Connections

Product and Promotion: Creating and Communicating Value

Management, Motivation and Leadership: Bringing Business to Life

Human Resources Management: Building a Top Quality Workforce

Managing Information and Technology: Finding New Ways to Learn and Link

Operations Management: Putting It All Together

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Exam 13: Distribution and Pricing: Right Product, Right Person, Right Place, Right Price

Which of the followingstatements is true of odd pricing?

Merchant wholesalers can develop their own marketing strategies, including pricing strategies, because they:

_____ involves hiring independent contractors to sell products to their personal network of friends and colleagues and to recruit new salespeople in return for a percentage of their commissions.

Which of the following statements is true of the distribution strategy?

A(n)_________ takes legal possession of the goods to be distributed.

Gregory works for Ocan Foods, a food supplier. His main responsibility is to make tactical decisions involving the actual movement of goods along his company's supply chain. In this case, Gregory is involved in:

Which of the following statements is true of online retailing?

Mopsun, a garment store, sells customized hoodies at $7 per unit. The total fixed costs add up to $8000 per year, and the variable costs add up to $3 per unit. How many hoodies should Mopsun sell every year in order to cover all costs?

The _________ involves determining how a product will flow through the distribution channel from producer to consumer.

_____ involves placing a producer's products such as low-cost convenience goods in as many stores as possible.

Business Now: Change Is the Only Constant

Economics: The Framework for Business

The World Marketplace: Business Without Borders

Business Ethics and Social Responsibility: Doing Well by Doing Good

Business Communication: Creating and Delivering Messages that Matter

Business Formation: Choosing the Form that Fits

Small Business and Entrepreneurship: Economic Rocket Fuel

Accounting: Decision Making by the Numbers

Finance: Acquiring and Using Funds to Maximize Value

Financial Markets: Allocating Financial Resources

Marketing: Building Profitable Customer Connections

Product and Promotion: Creating and Communicating Value

Management, Motivation and Leadership: Bringing Business to Life

Human Resources Management: Building a Top Quality Workforce

Managing Information and Technology: Finding New Ways to Learn and Link

Operations Management: Putting It All Together

Filters