Exam 11: Developing and Managing Products

The _____ adopt a product because most of their friends have already done so,and their adoption is usually the result of pressure to conform because they rely on group norms.

Procter & Gamble is introducing a new fabric softener dispenser that consumers stick to the inside of the dryer drum and plans to send consumers free samples in the mail.This strategy will likely increase the rate of adoption of the new product.

Voodoo Envy Hewlett-Packard is the number one seller of personal computers worldwide. The company has been increasingly more creative in their computer designs following the trend set by Apple Inc.Hewlett-Packard has created a ultra thin laptop called the Voodoo Envy. The laptop is less than a half inch thick and weights less than 3 1/2 pounds. It is priced at $2000. HP created the laptop to compete against Apple's MacBook Air and a model created by the Lenovo Group Ltd. Both these models were priced at around $3000.  The MacBook Air does not have removable batteries or a built-in socket for plugging into Ethernet networks.  HP's Voodoo envy does have removable batteries and offers an Ethernet port that is part of its power adapter.  The Voodoo can also be booted up in less than five seconds made possible by software developed by HP. -Refer to Voodoo Envy.Two advantages the Voodoo Envy has over the MacBook Air are removable batteries and an Ethernet port.In other words,since the Voodoo Envy has these features that are consistent with full size laptops,in terms of the adoption process,it has the advantage of _____.

A test market is one example of a laboratory test where consumers are encouraged to try a new product and provide feedback to the manufacturer.

A team-oriented approach to new-product development is referred to as:

At what stage of the new-product development process are most new-product ideas rejected?

Going to the Dogs Demand for pet services is greatly increasing across the United States. In fact,Americans will spend nearly $44 billion dollars on their pets this year.Many American dog owners are seeking out "doggy daycares" that are more like a resort or spa than an ordinary kennel for their canine companion.Daycare services for dogs now include toy rooms,outside play areas,doggie massages,treadmills,swimming pools and cushy beds for nap time.Pet owners can watch their pets via a Web cam and some doggy daycares have a phone where owners can talk to their dog when they feel their pet needs to hear their voice. Rates vary from $20 to $45 a day per pet,depending on the amenities that the pet owner chooses. -Refer to Going to the Dogs.One challenge to adoption of the dog daycare is the fact that dog owners are used to paying a somewhat minimal fee for boarding their dog in a kennel,while a daycare center may demand many times as much for the same time span.This suggests the _____ of the new product may affect the rate of diffusion.

Which category of adopters adopt a new product because most of their friends have already adopted it?

Most new-product ideas are rejected at the idea generation stage.

Fitbit The pedometer is getting kicked up a notch with the new Fitbit device.The Fitbit is a $99 motion-detecting sensing device that can measure the user's activity even when asleep.It digitally records the distance a user walks or runs,right down to the number of steps,and calories burned.The device wirelessly sends data to its Web site,fitbit.com,giving users minute-by-minute details.Users can add consumption information at the Web site,allowing an accurate picture of calorie consumption and expenditures.Unlike other devices,like the Nike + iPod Sport Kit that monitors walking and running and sells for $29 or the Zeo Personal Sleep Coach that records brainwaves while the user is sleeping and sells for $399,the Fitbit combines both functions.The first-time Fitbit setup isn't very easy for users,but once over that hurdle,it's relative easy to use. -Refer to Fitbit.The process by which the adoption of this innovative product spreads is called the:

The product life cycle is a biological metaphor that traces the stages of a product's acceptance,from its introduction (birth)to its decline (death).

A product that is perceived as new by a potential adopter,whether the product is "new to the world" or simply new to the individual,is a(n):

The maker of Purell hand sanitizer tested consumers' reactions to its Purell Sanitizing Wipes by getting consumers to look through a newspaper with grocery store ads,make out a grocery list,and then "shop" in a mock store filled with real products,including the new product.This is an example of a(n):

The advertising strategy during the growth stage of the product life cycle should be to:

The marketing manager for a company that manufactures pet foods wants to base the marketing strategy she implements for the company's products on the product life cycle stages.In order to do this,she should:

Increasing competition,aggressive brand advertising,and healthy profits are all characteristics found in the introductory stage of the product life cycle.

Describe how a multinational corporation can most efficiently and effectively meet the needs of the global market.

Razor scooters gained instant popularity because walkers and runners frequently saw people on the scooters zipping by them and having fun.This information suggests the adoption rate of the Razor scooter was most affected by which product characteristic?

_____ is a process where a group thinks of as many ways to vary a product or solve a problem as possible without considering the practicality of the ideas.

When Coca-Cola North American debuted Gold Peak iced tea,a spokesperson for the company said,"In looking at the ready-to-drink tea market,we found that the one place that nobody seemed to be playing was in the category of classic iced teas like mother used to make.Gold Peak is a quality product that brings back that classic taste.We're going to do a lot of sampling with this product because we believe that if people try it,they're going to love it and stick with it." In other words,its adoption rate will rely on its: