Question 1

Examine the image given below: What Google Tool is being used in the image above?

Accepted Answer

A)  Google Rich Media Ad Builder 
B)  Google Wonder Wheel 
C)  Google Ads Diagnostic Tool 
D)  Google Ad Builder 
A)  Google Rich Media Ad Builder 
B)  Google Wonder Wheel 
C)  Google Ads Diagnostic Tool 
D)  Google Ad Builder

Question 2

Beth has created a Google AdWords search ad for her company. She has configured the bidding option to focus on clicks, automatic, bidding, and no CPC bid limit with a daily budget of $25. Beth would also like to configure the ad scheduling to determine when her ads must show. When Beth tries to configure the ad scheduling options she is not allowed to do so. Why CANNOT Beth configure the ad scheduling?

Accepted Answer

A)  Campaigns that focus on clicks cannot use ad scheduling. 
B)  Campaigns with a daily budget less than $50 cannot use ad scheduling. 
C)  Automatic bidding campaigns cannot use ad scheduling. 
D)  Campaigns with no CPC bid limit cannot use ad scheduling. 
A)  Campaigns that focus on clicks cannot use ad scheduling. 
B)  Campaigns with a daily budget less than $50 cannot use ad scheduling. 
C)  Automatic bidding campaigns cannot use ad scheduling. 
D)  Campaigns with no CPC bid limit cannot use ad scheduling.

Question 3

Which bidding strategy will you use if you are focused on building awareness of a product or brand on the Google Display Network?

Accepted Answer

A)  CPA bidding 
B)  CPM bidding 
C)  Manual CPC bidding 
D)  Automatic CPC bidding 
A)  CPA bidding 
B)  CPM bidding 
C)  Manual CPC bidding 
D)  Automatic CPC bidding

Question 4

Lily has created a display campaign to help support her consulting business. She wants to create more display ads based on themes and templates. Which Google AdWords tool will she use to accomplish the task?

Accepted Answer

A)  Keyword tools 
B)  Conversion optimizer 
C)  My Change History tool 
D)  Display ad builder 
A)  Keyword tools 
B)  Conversion optimizer 
C)  My Change History tool 
D)  Display ad builder

Question 5

You created a display ad to promote your brand. You want to measure the impact of your display ads. Which of the following actions can you perform to accomplish the task? Each correct answer represents a complete solution. Choose all that apply.

Accepted Answer

A)  Track Website traffic trends 
B)  Compare costs to leads 
C)  Lookat mouseover and interaction rate 
D)  Use conversion tracking 
A)  Track Website traffic trends 
B)  Compare costs to leads 
C)  Lookat mouseover and interaction rate 
D)  Use conversion tracking

Question 6

Jenny has created a masthead ad that allows users to click for a .swf video animation. YouTube, after reviewing her ad and .swf video has rejected the animation because the frames per second exceeds their requirements for the .swf video. What is the maximum frames per second YouTube allows for .swf animations that are launched through the masthead ad?

Accepted Answer

A)  60 frames per second 
B)  30 frames per second 
C)  24 frames per second 
D)  45 frames per second 
A)  60 frames per second 
B)  30 frames per second 
C)  24 frames per second 
D)  45 frames per second

Question 7

You are managing a Google AdWords campaign for a company. You launch a new display campaign. In the first week of the campaign launch, you noticed a large number of clicks but no conversions. Which of the following actions can you perform to resolve the issue?

Accepted Answer

A)  Verify that your conversion code is set up correctly. 
B)  Evaluate performance of campaign regularly. 
C)  Check the ad creative and the landing page to make sure they are well matched. 
D)  Increase bidding for successful sites. 
A)  Verify that your conversion code is set up correctly. 
B)  Evaluate performance of campaign regularly. 
C)  Check the ad creative and the landing page to make sure they are well matched. 
D)  Increase bidding for successful sites.

Question 8

You would like to create an in-video ad overlay for videos on YouTube. What percentage of the video will appear during the play?

Accepted Answer

A)  20 percent 
B)  100 percent 
C)  50 percent 
D)  10 percent 
A)  20 percent 
B)  100 percent 
C)  50 percent 
D)  10 percent

Question 9

What term is assigned to the concept of measuring your profit that you've made from advertising compared to how much you've spent on that advertising?

Accepted Answer

A)  ROI 
B)  CTR 
C)  Sunk costs 
D)  CPM 
A)  ROI 
B)  CTR 
C)  Sunk costs 
D)  CPM

Question 10

Which of the following tools allows advertisers to specifically target YouTube through the AdWords system?

Accepted Answer

A)  Placement Tool 
B)  AdWords Conversion Tracking 
C)  Ad Planner 
D)  Video Targeting 
A)  Placement Tool 
B)  AdWords Conversion Tracking 
C)  Ad Planner 
D)  Video Targeting

Question 11

Larry has just created a new Google AdWords account as part of his signup for the YouTube promoted videos process. What is the fee associated with the account activation?

Accepted Answer

A)  There is a $25 fee for the account activation. 
B)  There is a $5 fee for the account activation. 
C)  There is no fee for the account activation. 
D)  There is a $55 fee for the account activation, but $50 is reimbursed with the first YouTube promoted video costs. 
A)  There is a $25 fee for the account activation. 
B)  There is a $5 fee for the account activation. 
C)  There is no fee for the account activation. 
D)  There is a $55 fee for the account activation, but $50 is reimbursed with the first YouTube promoted video costs.

Question 12

You are a consultant to a company that wants to advertise online, but they're wary of the Google Content Network and display ads. You inform your client that most users spend more time away from search sites and on blogs, news sites, and other web content. According to Google, how much time do users spend on search sites such as Google.com?

Accepted Answer

A)  20 percent 
B)  10 percent 
C)  15 percent 
D)  5 percent 
A)  20 percent 
B)  10 percent 
C)  15 percent 
D)  5 percent

Question 13

Jerry wants to purchase a video ad on YouTube for his company's ad campaign. Jerry has hired you to help him manage the advertisement and he would like to know how long the video ad can be. Which of the following statements is the most accurate statement regarding video ads on YouTube?

Accepted Answer

A)  The video can have a maximum length of ten minutes, though YouTube recommends a length not longer than two minutes. 
B)  The video can have a maximum length of five minutes, though YouTube recommends a length not 
C)  The video can have a maximum length of eight minutes, though YouTube recommends a length not longer than two minutes. 
D)  The video can have a maximum length of two minutes, though YouTube recommends a length not longer than thirty seconds. 
A)  The video can have a maximum length of ten minutes, though YouTube recommends a length not longer than two minutes. 
B)  The video can have a maximum length of five minutes, though YouTube recommends a length not 
C)  The video can have a maximum length of eight minutes, though YouTube recommends a length not longer than two minutes. 
D)  The video can have a maximum length of two minutes, though YouTube recommends a length not longer than thirty seconds.

Question 14

Mary wants to participate in a reservation campaign on YouTube for her company. She has been working with some designers to create ads, videos, and other content for the campaign. YouTube offers four types of reservations; which one of the following is NOT one of the reserved media placements available on YouTube?

Accepted Answer

A)  YouTube Run-of-Site 
B)  Partner Watch Pages 
C)  YouTube Homepage 
D)  AdWords Auction 
A)  YouTube Run-of-Site 
B)  Partner Watch Pages 
C)  YouTube Homepage 
D)  AdWords Auction

Question 15

Deanna is new to Google AdWords and she's hired you to help her create an ad for her bakery. She wants to make certain that only people in her city can actually see her ad - rather than advertising for users in a different location. You tell Deanna that there are three location options for Google AdWords. Which one of the following is NOT one of the three location options Deanna can use?

Accepted Answer

A)  Customized targeting 
B)  Region and city targeting 
C)  Country targeting 
D)  Predictive targeting 
A)  Customized targeting 
B)  Region and city targeting 
C)  Country targeting 
D)  Predictive targeting

Question 16

Jeffrey has an online store that caters to collectors of antique pins based on comic book characters. His audience is small, but dedicated. If you were advising Jeffrey about his online advertising sales, which of the following would be the best strategy considering Jeffrey's audience?

Accepted Answer

A)  Use the Google Content Network for niche placements. 
B)  Use Google AdWords with hundreds of comic-book based keywords. 
C)  Use the Google Content Network with automatic placements based on hundreds of comic-book based keywords. 
D)  Use Google AdWords for search marketing. 
A)  Use the Google Content Network for niche placements. 
B)  Use Google AdWords with hundreds of comic-book based keywords. 
C)  Use the Google Content Network with automatic placements based on hundreds of comic-book based keywords. 
D)  Use Google AdWords for search marketing.

Question 17

Yolanda is designing an image ad for the Google Content Network. She wants the ad to look crisp and professional and a consultant has recommended that she use transparent PNG format images. Why is this a good idea for image advertisers in the Google Content Network?

Accepted Answer

A)  Transparent background images load faster in browsers. 
B)  Transparent background images allow the ad's background to fade through the image. 
C)  Transparent background images allow the ad's background to be more pleasing to view. 
D)  Transparent background images appear to float on the ad's background. 
A)  Transparent background images load faster in browsers. 
B)  Transparent background images allow the ad's background to fade through the image. 
C)  Transparent background images allow the ad's background to be more pleasing to view. 
D)  Transparent background images appear to float on the ad's background.

Question 18

Gary has created a display ad that is part of the Google Content Network targeting YouTube viewers. Gary believes that his ads will have the best time of being viewed by his audience between the hours of 8PM and 11PM. How can Gary schedule his Google Content Network ads for YouTube for this time?

Accepted Answer

A)  Gary cannot schedule ads on YouTube. YouTube ads do not accept ad scheduling. 
B)  Gary should choose his campaign, then click the Ads tab, Schedule for the ad's scheduling. 
C)  Gary should choose his campaign, then click the Settings tab, Advanced Settings, and then edit the Schedule for the ad's scheduling. 
D)  Gary should choose his campaign, then click the Audiences tab, Advanced Settings, and then edit the Schedule for the ad's scheduling. 
A)  Gary cannot schedule ads on YouTube. YouTube ads do not accept ad scheduling. 
B)  Gary should choose his campaign, then click the Ads tab, Schedule for the ad's scheduling. 
C)  Gary should choose his campaign, then click the Settings tab, Advanced Settings, and then edit the Schedule for the ad's scheduling. 
D)  Gary should choose his campaign, then click the Audiences tab, Advanced Settings, and then edit the Schedule for the ad's scheduling.

Question 19

Jerry wants to purchase a video ad on YouTube for his company's ad campaign. Jerry has hired you to help him manage the advertisement and he would like to know how long the video ad can be. Which of the following statements is the most accurate statement regarding video ads on YouTube?

Accepted Answer

A)  The video can have a maximum length of ten minutes, though YouTube recommends a length not longer than two minutes. 
B)  The video can have a maximum length of five minutes, though YouTube recommends a length not 
C)  The video can have a maximum length of two minutes, though YouTube recommends a length not longer than thirty seconds. 
D)  The video can have a maximum length of eight minutes, though YouTube recommends a length not longer than two minutes. 
A)  The video can have a maximum length of ten minutes, though YouTube recommends a length not longer than two minutes. 
B)  The video can have a maximum length of five minutes, though YouTube recommends a length not 
C)  The video can have a maximum length of two minutes, though YouTube recommends a length not longer than thirty seconds. 
D)  The video can have a maximum length of eight minutes, though YouTube recommends a length not longer than two minutes.

Question 20

Amy is managing a Google AdWords campaign for her business. After three months of using Google AdWords Amy decides that she needs to improve her campaign by optimizing her ad. If Amy's immediate goal to increase her clickthrough rate which one of the following optimization strategies is most appropriate?

Accepted Answer

A)  Amy should attract more clicks by refining her ads, and eliminate extra impressions by using negative keywords. 
B)  Amy should focus on her Website. Her landing page and entire Website is must be set up to let users find the specific thing being promoted in her ad. 
C)  Amy should increase her advertising budget. 
D)  Amy should add relevant keywords and site placements to her ad groups while making ad text more compelling. 
A)  Amy should attract more clicks by refining her ads, and eliminate extra impressions by using negative keywords. 
B)  Amy should focus on her Website. Her landing page and entire Website is must be set up to let users find the specific thing being promoted in her ad. 
C)  Amy should increase her advertising budget. 
D)  Amy should add relevant keywords and site placements to her ad groups while making ad text more compelling.

Examine the image given below: What Google Tool is being used in the image above?

Which bidding strategy will you use if you are focused on building awareness of a product or brand on the Google Display Network?

Lily has created a display campaign to help support her consulting business. She wants to create more display ads based on themes and templates. Which Google AdWords tool will she use to accomplish the task?

You created a display ad to promote your brand. You want to measure the impact of your display ads. Which of the following actions can you perform to accomplish the task? Each correct answer represents a complete solution. Choose all that apply.

You are managing a Google AdWords campaign for a company. You launch a new display campaign. In the first week of the campaign launch, you noticed a large number of clicks but no conversions. Which of the following actions can you perform to resolve the issue?

You would like to create an in-video ad overlay for videos on YouTube. What percentage of the video will appear during the play?

What term is assigned to the concept of measuring your profit that you've made from advertising compared to how much you've spent on that advertising?

Which of the following tools allows advertisers to specifically target YouTube through the AdWords system?

Larry has just created a new Google AdWords account as part of his signup for the YouTube promoted videos process. What is the fee associated with the account activation?

Jerry wants to purchase a video ad on YouTube for his company's ad campaign. Jerry has hired you to help him manage the advertisement and he would like to know how long the video ad can be. Which of the following statements is the most accurate statement regarding video ads on YouTube?

Jeffrey has an online store that caters to collectors of antique pins based on comic book characters. His audience is small, but dedicated. If you were advising Jeffrey about his online advertising sales, which of the following would be the best strategy considering Jeffrey's audience?

Yolanda is designing an image ad for the Google Content Network. She wants the ad to look crisp and professional and a consultant has recommended that she use transparent PNG format images. Why is this a good idea for image advertisers in the Google Content Network?

Gary has created a display ad that is part of the Google Content Network targeting YouTube viewers. Gary believes that his ads will have the best time of being viewed by his audience between the hours of 8PM and 11PM. How can Gary schedule his Google Content Network ads for YouTube for this time?

Jerry wants to purchase a video ad on YouTube for his company's ad campaign. Jerry has hired you to help him manage the advertisement and he would like to know how long the video ad can be. Which of the following statements is the most accurate statement regarding video ads on YouTube?

Google AdWords Fundamentals

Associate Android Developer

Associate Cloud Engineer

Cloud Digital Leader

Google Analytics Individual Qualification (IQ)

Google Analytics Individual Qualification

GSuite

Looker Business Analyst

LookML Developer

Mobile Web Specialist

Professional Cloud Architect on Google Cloud Platform

Professional Cloud Developer

Professional Cloud DevOps Engineer

Professional Cloud Network Engineer

Professional Cloud Security Engineer

Professional Collaboration Engineer

Professional Data Engineer on Google Cloud Platform

Professional Machine Learning Engineer

Filters

Exam 1: Google AdWords: Display Advertising

Examine the image given below: What Google Tool is being used in the image above?

Which bidding strategy will you use if you are focused on building awareness of a product or brand on the Google Display Network?

Lily has created a display campaign to help support her consulting business. She wants to create more display ads based on themes and templates. Which Google AdWords tool will she use to accomplish the task?

You created a display ad to promote your brand. You want to measure the impact of your display ads. Which of the following actions can you perform to accomplish the task? Each correct answer represents a complete solution. Choose all that apply.

You are managing a Google AdWords campaign for a company. You launch a new display campaign. In the first week of the campaign launch, you noticed a large number of clicks but no conversions. Which of the following actions can you perform to resolve the issue?

You would like to create an in-video ad overlay for videos on YouTube. What percentage of the video will appear during the play?

What term is assigned to the concept of measuring your profit that you've made from advertising compared to how much you've spent on that advertising?

Which of the following tools allows advertisers to specifically target YouTube through the AdWords system?

Larry has just created a new Google AdWords account as part of his signup for the YouTube promoted videos process. What is the fee associated with the account activation?

Jerry wants to purchase a video ad on YouTube for his company's ad campaign. Jerry has hired you to help him manage the advertisement and he would like to know how long the video ad can be. Which of the following statements is the most accurate statement regarding video ads on YouTube?

Jeffrey has an online store that caters to collectors of antique pins based on comic book characters. His audience is small, but dedicated. If you were advising Jeffrey about his online advertising sales, which of the following would be the best strategy considering Jeffrey's audience?

Yolanda is designing an image ad for the Google Content Network. She wants the ad to look crisp and professional and a consultant has recommended that she use transparent PNG format images. Why is this a good idea for image advertisers in the Google Content Network?

Gary has created a display ad that is part of the Google Content Network targeting YouTube viewers. Gary believes that his ads will have the best time of being viewed by his audience between the hours of 8PM and 11PM. How can Gary schedule his Google Content Network ads for YouTube for this time?

Jerry wants to purchase a video ad on YouTube for his company's ad campaign. Jerry has hired you to help him manage the advertisement and he would like to know how long the video ad can be. Which of the following statements is the most accurate statement regarding video ads on YouTube?

Google AdWords Fundamentals

Associate Android Developer

Associate Cloud Engineer

Cloud Digital Leader

Google Analytics Individual Qualification (IQ)

Google Analytics Individual Qualification

GSuite

Looker Business Analyst

LookML Developer

Mobile Web Specialist

Professional Cloud Architect on Google Cloud Platform

Professional Cloud Developer

Professional Cloud DevOps Engineer

Professional Cloud Network Engineer

Professional Cloud Security Engineer

Professional Collaboration Engineer

Professional Data Engineer on Google Cloud Platform

Professional Machine Learning Engineer

Filters