Exam 1: Google AdWords: Display Advertising

Gareth has created a new video advertising for the Google Content Network. His video is a demonstration of a service his company provides for Web users. How can Gareth get this video into the Google Content Network?

Which one of the following statements best describes the relationship between the quality score and the cost-per-click of an ad in Google AdWords?

What does the icon in the highlighted area of the video targeting tool represent?

Sally has multiple campaigns for her company's products in Google AdWords. She wants to see and edit the details of all the ad groups in her AdWords account. Which one of the following approaches is the best choice for Sally to see and edit details of all the ad groups in her AdWords account?

Which of the following is the least value for the maximum CPC bid?

Nancy would like to create a display ad for the Google Content Network, but she doesn't have image-editing software. Which of the following is the recommended for Nancy to create a display ad for the Google Content Network?

Todd is interested in creating text ads for the Google Content Network though his business partner thinks he should use image ads. There are several reasons why Todd should use a text ad in the Google Content Network. Which of the following is NOT a valid reason why Todd should use a text ad in the Google Content Network?

Which of the following metrics gives the number of times the ad was shown?

Carl has created a new company that provides language translation services for English-speaking people in France. Carl would like to create a Google AdWords that would address people that need his service. Which one of the following targeting options would be the best for Carl?

Your client is interested in the Google Content Network's ability to use an in-stream ad. Which of the following is an example of an in-stream ad in the Google Content Network?

Which of the following is NOT a report format available for the performance report?

Holly is your client and she's selling watches through her online store. She asks if you can configure her ad to only show up for searches in a specific location. Can you configure this setting for Holly as part of Google AdWords?

Kenny has created a YouTube promoted video for Spanish-speaking people. What is the best method that Kenny can use to target his video?

Chris has enrolled in the Google Content Network and he's using the cost-per-click bidding approach. He's also decided to use the conversion tracking code for his website to see how his conversions are performing. Of the following, where should Chris place the conversion code in his website?

You are managing a Google AdWords campaign for a company. You launch a new display campaign. In the first week of the campaign launch, you noticed a large number of clicks but no conversions. Which of the following actions can you perform to resolve the issue? Each correct answer represents a complete solution. Choose two.

Brad is managing an SEO effort for his company, which also includes Google AdWords placements. His company offers services in the US and in Europe. Brad would like to make certain the Google AdWords ads appear in English, French, and German. Which one of the following is the best approach Brad should take to make certain his ads appear in the appropriate languages?

What is the size of a mid-page units (MPU)?

Andy is a consultant to a business that wants to advertise in the Google Content Network. He recommends that the business owner use the contextual targeting for his ads. What is the contextual targeting?

What is the maximum number of characters allowed for destination URL?

Who is most concerned with ensuring their message reaches their target audience, while maintaining control of where their brand appears?