Exam 4: Associate Cloud Engineer

Fran is evaluating her keywords for her company. She is viewing the ad group for her company, but she'd like to see the Quality Score for the ads and keywords. How can Fran see the Quality Score?

Placements are the locations on the Google Content Network where an ad can appear. What targeting features are offered by AdWords to target ads to the placements? Each correct answer represents a complete solution. Choose all that apply.

Holly is managing the online marketing efforts for a bakery in her city. Holly is building the bakery's website with the intent of the site being able to be ranked high in the Google's organic listings. Holly is focusing on keywords that users will likely be searching for, such as 'wedding cakes' and 'cupcakes' for her city. What term best describes the goals Holly has for the bakery's website?

Sam has created a Google AdWords advertisement for his consignment clothing store in San Francisco. Sam wants to make certain that his ad catches people's attention. Which of the following examples would be permissible for Google AdWords policies?

Which of the following matches eliminates the searched phrases?

There are three tools you can use to manage multiple accounts with Google AdWords. Which of the following is NOT a tool you can use, to manage multiple accounts?

Which of the following categories are NOT targeted by the Placement tool?

Beth is new to Google AdWords and she's creating a new ad. Beth is confused about what type of keyword targeting should she be using in her ad. She wants to use the keyword Indiana corn, but wants to make certain that people are really searching for Indiana corn or something close to it. Which matching type would you recommend to Beth?

Ryan is reading about the Google AdWords policies. He learns that Google AdWords can be disapproved for several different reasons such as mis-spellings, content, and ads which are misleading or confusing. Ryan creates an advertisement for his micro-brewery beer. What will Google do with this advertisement?

AdWords Editor is account management software. Which of the following are the benefits of using AdWords Editor? Each correct answer represents a complete solution. Choose all that apply.

Ivan has created advertisements for his online printing business. His ads have been running for two months, and he'd like to get a sense of where his ads are geographically being shown. How can Ivan see the geographical information where his Google AdWords are being shown?

Which of the following is used by Google to retrieve information?

Gary is managing many different Google AdWords accounts for his clients. How many AdWords accounts can be associated with a Google Account login?

Ben has installed conversion tracking for his website. Google recommends that Ben use the tracking code. Where should Ben place the Google Site Stats text block on his site?

Jeff has created an ad for his company. After a few days of the ad's eligibility, Jeff notices the message 'Low Quality Score' in the Status column of the keywords tab. Which of the following methods is the most likely approach, to improve the Quality Score of the advertisement?

Eddy is managing his company's AdWords along with Jon and Fred, using Google AdWords Editor. Jon wants to know how many accounts can be edited at once, since he's many accounts to edit. What should Eddy tell Jon?

You are a consultant for David's company and he's asked you to help him create a Google AdWords for his company's products. You and David develop a keyword list and the ad has now been running for two weeks. David wants to edit the keyword list, but you tell him the ads should run longer before editing the list. How long does Google recommend the keyword list and ads run, before evaluating their performance?

Martha has created two ads through Google AdWords. Both ads show that they are eligible, but one ad has the message 'Bid is below the first page bid estimate' and a value for the bid. Which one of the following is an improvement Martha should try, to optimize her ads?

Which of the following policies prohibits advertising if the business model is deemed unacceptable according to AdWords Terms and Conditions?

When Google advertisers create new Google AdWords, they have three options for the types of keyword matching they can use. Which of the following keyword targeting is demonstrated by putting the keyword in quotes?