Exam 4: Basic Media Writing

Writing in inverted-pyramid style means writing the most important thing first, and then moving to the second most important thing and then the third most important thing and so forth.

Media writing ______.

The "what" is more intriguing than the "who" when it comes to which type of lead?

Active voice requires you to write in the object-verb-noun format.

What are the "Killer Be's" of good writing?

The inverted pyramid style of writing tells a story in ______.

Leads traditionally have a focus on ______.

The core of a sentence comes down to the direct object and the verb.

The pace and flow of a piece will determine how well it reads.

New writers are afraid of making mistakes, and thus rely on ______.

Describe the different types of leads.

The length of the average lead for an inverted-pyramid piece should be about 25-35 words.

The ______ leads are also helpful when a story involves multiple people.

The structure of the inverted pyramid relies primarily on _____ paragraphs.

______ leads often fail because they presuppose that all of your readers would answer in the same way.

A(n) ______ lead puts the famous person's name at the front of the lead.

The inverted pyramid has you put your information into a(n) ______ order of importance.

The ______ and ______ of a piece will determine how well it reads.

Summary leads are helpful when you have multiple people involved in something and none of them are well known.

In a media setting, you want your writing to be long.