Exam 4: Basic Media Writing

If you inaccurately report information, your ______ will suffer because people will not be able to trust you.

Newspapers tend to avoid the word ______, because reporters see this as sacrificing their objectivity.

What kinds of leads should be avoided when writing?

You want to give your readers the most recent information at the ______ of whatever you are writing.

Look for the ______ core of your sentence and write that first.

You should not include everything that would matter to people in the lead.

The more well-known someone is, the less likely that person's name will draw readers.

The inverted pyramid can also be used as a guide to determine what information you have and what you need to find.

One of the primary things media writing demands of you is accuracy.