Question 1

Helping employees balance the demands of work and personal life is considered to be a socially responsible initiative.

Accepted Answer

A) True 
 B)False  True

Question 2

Developing a positive corporate image or reputation typically encompasses a one-time effort or a brief public-relations campaign.

Accepted Answer

A) True 
 B)False  False

Question 3

Sponsored research may run the risk of creating a positive image through unethical means.

Accepted Answer

A) True 
 B)False  True

Question 4

Corporate social responsibility refers to the idea that companies have obligations to society that

Accepted Answer

A)  create a positive spin about the company. 
B)  focus on profitability and a fair return to shareholders. 
C)  are prescribed by law or contract. 
D)  go beyond those prescribed by law or contract. 
A)  create a positive spin about the company. 
B)  focus on profitability and a fair return to shareholders. 
C)  are prescribed by law or contract. 
D)  go beyond those prescribed by law or contract.

Question 5

CEO Bruce initiates a program of canceling the company contribution to employee health insurance. Employees are outraged, so Bruce attempts to place spin on the situation by stating publicly,

Accepted Answer

A)  "Our employees tend to be overpaid anyway." 
B)  "Employees should be responsible for their own health." 
C)  "We hated to eliminate this expense but we need to lower our costs for the company to survive." 
D)  "Don't forget that I now pay for own health insurance also." 
A)  "Our employees tend to be overpaid anyway." 
B)  "Employees should be responsible for their own health." 
C)  "We hated to eliminate this expense but we need to lower our costs for the company to survive." 
D)  "Don't forget that I now pay for own health insurance also."

Question 6

A company that displays high corporate social performance creates a good impression by

Accepted Answer

A)  paying its employees relatively well. 
B)  setting limits on executive compensation. 
C)  being a good citizen in the community. 
D)  donating at least an average amount to charity. 
A)  paying its employees relatively well. 
B)  setting limits on executive compensation. 
C)  being a good citizen in the community. 
D)  donating at least an average amount to charity.

Question 7

A community redevelopment project would be considered a social responsibility initiative, and therefore a way of enhancing the corporate image.

Accepted Answer

A) True 
 B)False

Question 8

Placing a positive spin on negative events is more likely to work effectively as impression management when a

Accepted Answer

A)  popular culture celebrity appears in ads defending the company. 
B)  company spokesperson denies that a problem exists. 
C)  company spokesperson admits that a problem exists. 
D)  high-level company executive appears on television ads explaining the company's side of the story. 
A)  popular culture celebrity appears in ads defending the company. 
B)  company spokesperson denies that a problem exists. 
C)  company spokesperson admits that a problem exists. 
D)  high-level company executive appears on television ads explaining the company's side of the story.

Question 9

Corporate social responsibility is tied directly to impression management because

Accepted Answer

A)  corporate social responsibility is another name for public relations. 
B)  being socially responsible will often enhance a company's reputation. 
C)  a company perceived to be green will usually enjoy high profits. 
D)  corporate social responsibility is a form of self-protection. 
A)  corporate social responsibility is another name for public relations. 
B)  being socially responsible will often enhance a company's reputation. 
C)  a company perceived to be green will usually enjoy high profits. 
D)  corporate social responsibility is a form of self-protection.

Question 10

Sponsored research is used to enhance a company's reputation by

Accepted Answer

A)  hiring a second party to research the value of its products or services. 
B)  donating money for scientific research into diseases. 
C)  establishing a scholarship program for future researchers. 
D)  conducting research itself on the value of its products and services. 
A)  hiring a second party to research the value of its products or services. 
B)  donating money for scientific research into diseases. 
C)  establishing a scholarship program for future researchers. 
D)  conducting research itself on the value of its products and services.

Question 11

The reason that spin usually contributes to a negative corporate image is that spin usually comes close to total lying.

Accepted Answer

A) True 
 B)False

Question 12

One reason that Ikea has been successful in creating such a positive corporate image is that the company has successfully minimized informal communication about the company.

Accepted Answer

A) True 
 B)False

Question 13

Socially responsible actions tend to create a positive impression even when the executives responsible for the actions were not trying to create such an impression.

Accepted Answer

A) True 
 B)False

Question 14

A concern about sponsored research for enhancing a corporation's image is that the

Accepted Answer

A)  researchers do not obtain a share of the profits resulting from the enhanced image. 
B)  researchers do not know much about impression management. 
C)  research results are usually too harsh on the sponsoring company. 
D)  research results reported may not be entirely objective. 
A)  researchers do not obtain a share of the profits resulting from the enhanced image. 
B)  researchers do not know much about impression management. 
C)  research results are usually too harsh on the sponsoring company. 
D)  research results reported may not be entirely objective.

Question 15

Companies typically use spin to overcome negative publicity, thereby protecting a corporate image.

Accepted Answer

A) True 
 B)False

Question 16

Corporate reputation focuses on the corporation's image as perceived by

Accepted Answer

A)  customers. 
B)  financial regulators. 
C)  employees. 
D)  all of the stakeholders. 
A)  customers. 
B)  financial regulators. 
C)  employees. 
D)  all of the stakeholders.

Question 17

Research suggests that assuming that a company's message is grounded in reality, a positive company reputation

Accepted Answer

A)  has no effect on market capitalization. 
B)  can enhance the company's market capitalization. 
C)  will usually lower the company's market capitalization. 
D)  keeps the company's market capitalization at book value. 
A)  has no effect on market capitalization. 
B)  can enhance the company's market capitalization. 
C)  will usually lower the company's market capitalization. 
D)  keeps the company's market capitalization at book value.

Question 18

A widely-used Internet-based approach to enhancing an online reputation is

Accepted Answer

A)  to have a high ranking on major search engines. 
B)  order employees to write positive comments about the company on social networking sites, such as Twitter and Facebook. 
C)  place positive ads about the company online. 
D)  attempt to become the homepage for as many people as possible. 
A)  to have a high ranking on major search engines. 
B)  order employees to write positive comments about the company on social networking sites, such as Twitter and Facebook. 
C)  place positive ads about the company online. 
D)  attempt to become the homepage for as many people as possible.

Question 19

The various approaches to corporate image enhancement appear to have a negative impact on the stock of the company engaging in image enhancement.

Accepted Answer

A) True 
 B)False

Question 20

Which one of the following would most likely not be classified as a social responsibility initiative?

Accepted Answer

A)  executives traveling by bus rather than by airplane on business trips 
B)  community redevelopment projects 
C)  work-life programs 
D)  compassionate downsizing 
A)  executives traveling by bus rather than by airplane on business trips 
B)  community redevelopment projects 
C)  work-life programs 
D)  compassionate downsizing

Helping employees balance the demands of work and personal life is considered to be a socially responsible initiative.

Developing a positive corporate image or reputation typically encompasses a one-time effort or a brief public-relations campaign.

Sponsored research may run the risk of creating a positive image through unethical means.

Corporate social responsibility refers to the idea that companies have obligations to society that

CEO Bruce initiates a program of canceling the company contribution to employee health insurance. Employees are outraged, so Bruce attempts to place spin on the situation by stating publicly,

A company that displays high corporate social performance creates a good impression by

A community redevelopment project would be considered a social responsibility initiative, and therefore a way of enhancing the corporate image.

Placing a positive spin on negative events is more likely to work effectively as impression management when a

Corporate social responsibility is tied directly to impression management because

Sponsored research is used to enhance a company's reputation by

The reason that spin usually contributes to a negative corporate image is that spin usually comes close to total lying.

One reason that Ikea has been successful in creating such a positive corporate image is that the company has successfully minimized informal communication about the company.

Socially responsible actions tend to create a positive impression even when the executives responsible for the actions were not trying to create such an impression.

A concern about sponsored research for enhancing a corporation's image is that the

Companies typically use spin to overcome negative publicity, thereby protecting a corporate image.

Corporate reputation focuses on the corporation's image as perceived by

Research suggests that assuming that a company's message is grounded in reality, a positive company reputation

A widely-used Internet-based approach to enhancing an online reputation is

The various approaches to corporate image enhancement appear to have a negative impact on the stock of the company engaging in image enhancement.

Which one of the following would most likely not be classified as a social responsibility initiative?

The Meaning and Nature of Impression Management

A Cybernetic Model of Impression Management

Individual and Organizational Contributing Factors

Substantive Approaches to Self-Presentation

Surface-Level Approaches to Self-Presentation

Being Impressive by Making Others Feel Good

Self-Protection Techniques

Impression Management for Job Search and Performance Evaluation

Impression Management for Leaders

Functional and Dysfunctional Consequences of Impression Management

Filters

Exam 10: Impression Management by Organizations

Helping employees balance the demands of work and personal life is considered to be a socially responsible initiative.

Developing a positive corporate image or reputation typically encompasses a one-time effort or a brief public-relations campaign.

Sponsored research may run the risk of creating a positive image through unethical means.

Corporate social responsibility refers to the idea that companies have obligations to society that

CEO Bruce initiates a program of canceling the company contribution to employee health insurance. Employees are outraged, so Bruce attempts to place spin on the situation by stating publicly,

A company that displays high corporate social performance creates a good impression by

A community redevelopment project would be considered a social responsibility initiative, and therefore a way of enhancing the corporate image.

Placing a positive spin on negative events is more likely to work effectively as impression management when a

Corporate social responsibility is tied directly to impression management because

Sponsored research is used to enhance a company's reputation by

The reason that spin usually contributes to a negative corporate image is that spin usually comes close to total lying.

One reason that Ikea has been successful in creating such a positive corporate image is that the company has successfully minimized informal communication about the company.

Socially responsible actions tend to create a positive impression even when the executives responsible for the actions were not trying to create such an impression.

A concern about sponsored research for enhancing a corporation's image is that the

Companies typically use spin to overcome negative publicity, thereby protecting a corporate image.

Corporate reputation focuses on the corporation's image as perceived by

Research suggests that assuming that a company's message is grounded in reality, a positive company reputation

A widely-used Internet-based approach to enhancing an online reputation is

The various approaches to corporate image enhancement appear to have a negative impact on the stock of the company engaging in image enhancement.

Which one of the following would most likely not be classified as a social responsibility initiative?

The Meaning and Nature of Impression Management

A Cybernetic Model of Impression Management

Individual and Organizational Contributing Factors

Substantive Approaches to Self-Presentation

Surface-Level Approaches to Self-Presentation

Being Impressive by Making Others Feel Good

Self-Protection Techniques

Impression Management for Job Search and Performance Evaluation

Impression Management for Leaders

Functional and Dysfunctional Consequences of Impression Management

Filters