Exam 9: Knowledge Discovery Systems

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List and define the three types of uses for Web DM?

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1. Web structure mining-examines how web pages are structured with regard to both the physical layout of HTML and XML elements within a page and also the other web pages that are linked to from any web page as hyperlinks.
2. Web usage mining-also known as clickstream analysis identifies user navigation patterns, such as does a user always follow a certain set of links or do links located in a particular web page position receive higher demand. "
3. Web content mining-or information retrieval, tries to gather information (knowledge) from the content displayed on a web page.

The first step in the creative brain storming process is to establish the ground rules.

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Discovering knowledge may mean different things to different organizations.

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Business organizations can profit greatly from data mining the web.

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What is CRM and how may CRM be characterized? Briefly define each of the characterizations.

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What is one of the significant advantages of the creative brain storming approach?

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What is a popular knowledge discovery model validation technique?

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Web mining is exactly like any other data mining application.

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When deploying a knowledge discovery system to ten or more users, tenfold validation should be the deployment method.

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How are the financial services, retailing, and telecommunications industries applying CRM?

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What are the barriers to the implementation and use of knowledge discovery systems?

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In brainstorming, ideas that are too wild or silly must be discarded immediately.

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Knowledge creation through group interactions at research conferences or brainstorming sessions utilizes which knowledge process?

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What two processes are supported by knowledge discovery systems?

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Selecting variables and the data sample set is the first step in data preparation.

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Creative brainstorming enables innovators to identify perceived problems.

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DM techniques have been applied to a large number of business problems across a wide variety of business domains.

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How are relationships between problem attributes that affect the solution represented in an ANN?

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CRISP-DM is a KDD application in the banking and automotive industries.

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By the year 1996, __________ of the top U.S. banks were using DM for knowledge discovery.

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