Exam 9: Knowledge Discovery Systems

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What is the term used to describe entirely different approaches to solving a problem?

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Brainstorming camps in an informal and relaxed setting outside of the normal work environment serve as a medium for knowledge creation and _________.

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What goal of CRM systems results in understanding the customer touch points and customer intelligence to allow better recognition of desired services and needs of the customer?

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According to the CRISP-DM process model for knowledge discovery, what is the first requirement for performing knowledge discovery at an organization?

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What DM technique has helped discover products likely to be purchased together?

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What are the four main layers for classifying Web mining techniques and what is the purpose of each layer?

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What knowledge management method was used by the Westinghouse engineers to figure out that they needed to ship their washing machines upside down?

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Operational CRM systems attempt to uncover customer intelligence to better serve the customer.

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Describe in detail the creative brainstorming process.

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What are the factors that are helping to make DM systems an increasingly attractive choice for knowledge discovery systems?

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